Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Publishers tend to focus their social media strategies around the twin titans of Facebook and Twitter. But perhaps they are ignoring WhatsApp at their own peril. FTW, USA Today’s viral sports site, offers a good ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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Amazon will launch a music-streaming service under its Prime membership plan, BuzzFeed reported Thursday. According to the news site, the e-commerce giant has inked deals with two out of the three major music labels, Warner Music Group and Sony Music Entertainment. The service, slated for June... Continue reading at AdWeek
[ AdWeek | 2014-05-30 00:00:00 UTC ]
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Part of family legend for Lin Enger was how his paternal great-grandfather, a Norwegian immigrant who homesteaded 160 acres in the Dakota Territory, shot one of the last wild buffalo east of the James River when the animal drank from the precious stock tank behind his sod barn. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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As questions continue to swirl about Hillary Clinton’s potential run for the presidency in 2016, her still-unpublished book, "Hard Choices" (Simon & Schuster), was the most buzzed about title on social media in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Reduced or zero rates of VAT should be removed from physical books to create a single rate across... Continue reading at The Bookseller
[ The Bookseller | 2014-05-29 00:00:00 UTC ]
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BEA attendees faithfully—and eagerly—flock to two panels that have become popular staples of the show’s programming. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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A debut, a sequel, the first of a new fantasy trilogy and more were among the books discussed at BookExpo America 2014's YA Editors' Buzz Panel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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PW catches up with the editor of "The Harry Quebert Affair," John Siciliano, to discuss high expectations, the difficulty of importing blockbusters and the fact that, occasionally, something French can be fun. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-21 00:00:00 UTC ]
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Many agents and editors use M.F.A. programs as resources for finding new talent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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Hearst Corp. president and CEO Steve Swartz and Hearst Magazines president David Carey looked inward in recruiting four-year Redbook editor-in-chief Jill Herzig for the same position at Dr. Continue reading at Folio Magazine
[ Folio Magazine | 2014-05-16 00:00:00 UTC ]
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Emma Mitchell has been appointed as senior editor for Cornerstone imprints William Heinemann,... Continue reading at The Bookseller
[ The Bookseller | 2014-05-14 00:00:00 UTC ]
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When barbecue diehards debate the merits of various regional styles, the British Isles typically come up, well, never. That may have to change. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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Israel meets the Amazon (or Amazon.com, anyway) in Kinetic Art's new 'Look & Cook' app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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The National Geographic Society announced a large structural reorganization of the nonprofit’s media operations April 30 that broadened roles for three veteran executives and newcomer Susan Goldberg who has been promoted as the first female editor-in-chief of National Geographic Magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2014-05-01 00:00:00 UTC ]
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USC Press has announced Nikky Finney will take over as editor of its Palmetto Poetry Series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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With sales of 78,000 copies, Harvard University Press has gone back to press for "Capital in the Twenty-First Century." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
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Carrots, maple syrup, toasted cumin seeds, mint – and mellow 1970s jazz – combine to surprising and delicious effect in this recipe from Bryant Terry's new cookbook, 'Afro-Vegan.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
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Robb Report, the luxury lifestyle brand serving ultra-affluent connoisseurs with a slew of publications and digital portals, is launching a new magazine this spring focused on health and wellness. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
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Barnes & Noble founder and chairman Len Riggio announced Thursday morning that he had sold 3.7 million shares of B&N stock. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-17 00:00:00 UTC ]
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