Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Hillary Clinton’s "Hard Choices," out June 10, was the most talked about book on social media last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
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America's leading news agency, the Associated Press, has announced that most of its stories about the quarterly results for US companies will be produced in future through the use of automation technology.Calling the move "a leap forward," AP's managing director, Lou Ferrara, explains: "For many... Continue reading at The Guardian
[ The Guardian | 2014-07-02 00:00:00 UTC ]
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Two Swedish online bookstores, CD-on and Bonnier-owned Adlibris, have been reported to the... Continue reading at The Bookseller
[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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Total 2014 half-year figures are up 3.8% over 2013 and 12% over 2012, suggesting a healthier, diversifying market for comics specialty stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-28 00:00:00 UTC ]
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At least one local newspaper publisher piloting a digital content-sharing program with The Washington Post has seen a deluge of interest from subscribers after less than a week. The Minneapolis Star Tribune reports that 7,000 of its subscribers sig ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
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For the last several years, publishers have worked to grow robust social media audiences. As the wave of fans and followers continues to swell, so too does the need to go beyond mere numbers Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
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PW talked to the editor of Lily King's buzzed-about new novel, which bowed on June 3 and received a starred review from PW and may be adapted into a feature film. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-25 00:00:00 UTC ]
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Media journalist from Rupert Murdoch paper tried to confront Martin Clarke over alleged lifting of articles from other sitesThe spat between News Corp and Mail Online over copyright in Australia has spilled over to the Cannes Lions advertising festival, with a late night altercation between... Continue reading at The Guardian
[ The Guardian | 2014-06-19 00:00:00 UTC ]
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It's time to let go of the idea that music outlet Spin is meant to be a print magazine, according to newly appointed editor in chief Craig Marks. "It's very, very hard to break up with print," he said. "But to hold onto print and to have an even kind of romantic relationship with it probably... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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With Claudia Lucero's "One-Hour Cheese," basic techniques and even more basic ingredients can yield a variety of cheeses in no time at all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Amazon is responsible for 78% for Hachette ebook sales in the UK, and 60% in the United States — which makes the company especially vulnerable. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-16 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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Amazon has a 78% market share of Hachette Livre ebook titles in the UK and a 60% share in the US... Continue reading at The Bookseller
[ The Bookseller | 2014-06-11 00:00:00 UTC ]
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Shares in Time Inc., owner of People, Sports Illustrated and Time magazines, were off nearly 1% to $23.30 Monday, its first day of trading as a public company.The company's share price had tumbled about 4% after trading began but regained much of the lost ground during the afternoon.Time Inc. is... Continue reading at Advertising Age
[ Advertising Age | 2014-06-10 00:00:00 UTC ]
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HarperCollins' digital Romance Festival, held this weekend, notched up over six thousand... Continue reading at The Bookseller
[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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Shares in newly spun-off Time Inc - publisher of magazines including Time, People and Fortune - plunge 4% after being spun off from parent company Time Warner. Continue reading at BBC News
[ BBC News | 2014-06-09 00:00:00 UTC ]
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Company hit by launch of Stylist in France and investment in fashion website Never UnderdressedMagazine publisher ShortList Media has reported a loss of almost £1m in its most recent annual accounts after being hit by the tough launch of Stylist in France and investing in fashion site Never... Continue reading at The Guardian
[ The Guardian | 2014-06-06 00:00:00 UTC ]
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The same content management system that helped The Dodo reach 1 million views in its first month is now available to all.When the animal news site The Dodo launched in January, it was able to bring in 1 million views in its first month without a single developer. That number has now grown to 7.5... Continue reading at Fast Company
[ Fast Company | 2014-06-06 00:00:00 UTC ]
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As Foyles closes the doors of its world famous, 111-year-old London store and opens a new one share words and images that stir your memories of independent bookshopsShare your photos and stories via GuardianWitness With Amazon still throwing its considerable weight into the ongoing dispute... Continue reading at The Guardian
[ The Guardian | 2014-06-06 00:00:00 UTC ]
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Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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