Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
News tagged with:
#big fish
Socail engagements were healthy for magazine brands in September across Facebook, Twitter, Google+ and Instagram, especially when it came to epicurean, shelter/home and pop culture & celebrity interests. This, according to data compiled in sister publication min, using True Social Metrics,... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#data compiled
#magazine brands
Gardners boosted turnover by 9.7% last year and has revealed it plans to expand in the near future. The wholesaler’s annual results to the year ending 28th February 2014 were filed on Companies House this morning (23rd October) and revealed that turnover was up by 9.7% to £208.9m, up from... Continue reading at The Bookseller
[ The Bookseller | 2014-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#companies house
#annual results
Is National Report a menace or a public good? Fake news publishers are taking advantage of how people read and share news. But National Report says its doing good work. The post Fake news site National Report: ‘We’re doing a public service’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#people read
#taking advantage
#public good
#public service
Wales should seek to develop a nationally coordinated library service as a longterm goal, according to a new report into Welsh libraries. The Welsh Public Libraries Review was commissioned at the end of last year by the culture minister John Griffiths and carried out over the first half of 2014... Continue reading at The Bookseller
[ The Bookseller | 2014-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#welsh libraries
When did you fall in love with Amy Poehler? Many regular women fell for her on the couch, watching her rapping while nine months pregnant on Saturday Night Live, or modeling female ambition on Parks and Recreation, or high-fiving bestie Tina Fey on stage at the Golden Globes. Mindy Kaling fell... Continue reading at Slate
[ Slate | 2014-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#golden globes
#amy poehler
HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#promote books
#harpercollins uk
UK tops chart of publications per million inhabitants by a huge margin, with only China and US publishing more titles in absolute termsUK publishers released more than 20 new titles every hour over the course of 2014, meaning that the country published more books per inhabitant than anywhere... Continue reading at The Guardian
[ The Guardian | 2014-10-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#report shows
#titles ahead
Harry Potter, The Gruffalo, and Horrid Henry are the top book brands for children, according to a report commissioned by the Licensing Industry Merchandisers’ Association (LIMA). The report—released at the Brand Licensing Europe (BLE) exhibition, held in London last week—found that books were... Continue reading at The Bookseller
[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#video games
#tv shows
#association lima
#report commissioned
#horrid henry
#harry potter
A new report from the Aspen Institute looks at the importance of U.S. public libraries, and how they can change and improve to meet new roles in the 21st Century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#21st century
#public libraries
The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age
[ Advertising Age | 2014-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad agency
#produce content
#in-house team
#announce monday
When Dan Roth left Fortune for LinkedIn, the publishing world thought he was crazy. Now he holds publishing's most powerful editorial position. The post How Dan Roth became the most powerful editor in business publishing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#business publishing
#dan roth
Coverage of the dispute between Amazon and the Hachette Book Group by the 'New York Times' made its way into the Sunday column of Margaret Sullivan, the paper's public editor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
More news stories like this |
Clay Shirky and Bethany McLean are among the first authors signed up for the inaugural Columbia Global Reports list, which debuts in fall 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#authors signed
#bethany mclean
In an email to authors, Amazon officials shared more details on its recently announced American Idol-style crowdsourced publishing platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
More news stories like this |
In a year in which four publishers closed, paused, or slimmed down their fiction lists, members of the American Christian Fiction Writers held their annual conference Sept. 25-27 in St. Louis to honor their best, talk shop, and see who was still standing, though all agreed there are still... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#traditional means
#hybrid authors
#talk shop
An editor whose long career in women's magazines included 20 years as editor-in-chief at Good Housekeeping has died. John Mack Carter was 86. A statement from Hearst Corp. said Mr. Carter died... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-09-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hearst corp
#good housekeeping
#long career
The amount of personal information held by firms like Google and Facebook has made them ripe targets for data-hungry governments and intelligence agencies. But the bull’s-eye on Yahoo’s back may be losing its appeal.Government data requests served on Yahoo have been falling. The firm received... Continue reading at PC World
[ PC World | 2014-09-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#billing information
#criminal investigations
Want to know what international agents, editors and foreign rights specialists see happening in their respective markets? Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#respective markets
Literary world praises Miller for his intelligence, wit and literary acumen, and lasting pride in his Scottish rootsKarl Miller, founding editor of the London Review of Books, critic and award-winning author, has died, aged 83.After stints as literary editor of both the Spectator and the New... Continue reading at The Guardian
[ The Guardian | 2014-09-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#long-time friend
#literary editor
#award-winning author
#london review
#founding editor
The Book Industry Study Group Annual Meeting highlighted the growing benefits of data capture and feedback, among other trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
More news stories like this |