Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-30 00:00:00 UTC ]
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[ AdWeek | 2013-10-21 00:00:00 UTC ]
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Reuters Social Media Editor Joins Circa

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Should Book Editors Be Involved in Social Media Engagement?

The cry has gone out that publishers need to engage more with readers. Who is the right person for the job? Editors? Marketers? Or should it be the authors? Continue reading at Publishing Perspectives

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Reports: Publisher, Top Editors Out At Newsweek/Daily Beast

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Editors Share Best Practices for Twitter

Twitter has become part of the daily routine for almost every editor, but are you using it as effectively as you can? Here, four very different editors offer their advice for engaging and growing readership via Twitter. Continue reading at Folio Magazine

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Editors Share Twitter Best Practices

Twitter has become part of the daily routine for almost every editor, but are you using it as effectively as you can? Continue reading at Folio Magazine

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CILIP: libraries report 'does not meet needs'

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Report: 40 Percent of App Users Opt To Share Data With Publishers

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Publishers at Cannes: Sleepless Nights, Chilled Ros and Meetings, Meetings, Meetings

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PRH launches commissioning editor traineeship Next Editors

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Facebook shares more details about its massive security breach -- after blocking people from sharing news about it

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B&N Reports Falling Sales in Fiscal 2017 Report

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Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

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