Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
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President Donald Trump purports to hate “fake news” but he seems to have no problem with fake photos. At least that’s what Gizmodo discovered when it started carefully looking at the images on Trump’s official Facebook and Instagram accounts and discovered photos of the president that make him... Continue reading at Slate
[ Slate | 2019-01-22 00:00:00 UTC ]
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When Meredith Corp. put Time magazine on the block following its purchase of Time Inc. in Nov. 2017, it tapped editor-in-chief Edward Felsenthal to spearhead the process. Perhaps an unorthodox role... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-12-06 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!When Meredith Corp. put Time magazine on the block following its purchase of Time Inc. in Nov. 2017, it tapped editor-in-chief Edward Felsenthal to... Continue reading at Advertising Age
[ Advertising Age | 2018-12-06 00:00:00 UTC ]
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Staff concerned that Christian Broughton’s trip coincides with ‘Davos in the desert’ conference after Jamal Khashoggi killingThe editor of the Independent has flown to Riyadh to meet with the news outlet’s controversial new Saudi publishing partner despite growing concerns over its links to the... Continue reading at The Guardian
[ The Guardian | 2018-10-25 00:00:00 UTC ]
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The award-winning authors Kwame Alexander, Jason Reynolds, Angie Thomas, and Jacqueline Woodson will join podcaster and activist DeRay Mckesson to discuss social justice and positive representation in young adult literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-02 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher... Continue reading at Advertising Age
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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Two years after joining Simon & Schuster as the assistant to Alice Mayhew, Roberts made his first acquisition, buying what would become the rap memoir 'The Autobiography of Gucci Mane.' It's now a bestseller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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Despite spending half of his life at Sourcebooks, Stocke, who was promoted in September to senior v-p and editorial director, is at heart a bookseller. Here's why. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
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The editorial director of Riverhead is on a roll this awards season with one book on the Man Booker Prize shortlist, another on the National Book Awards shortlist, and a third whose author was named one of the National Book Foundation’s “5 Under 35.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-13 00:00:00 UTC ]
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'Trying to achieve change through something like science fiction seems like a pipe dream,' Adams says. 'But it also feels like the only thing that writers can hope to do.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-10-07 00:00:00 UTC ]
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VideoPad Video Editor is an affordable, entry-level video editing application that’s particularly powerful for creators who want to publish their videos to YouTube or Facebook. It’s easy to use, and it makes the workflow of social publishing much easier than it is in some other apps.The social... Continue reading at PC World
[ PC World | 2017-09-18 00:00:00 UTC ]
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The former Conde Nast publisher sees an opportunity to capitalize on disruption taking place in sports media. The post Bleacher Report poaches Conde Nast’s Howard Mittman to lead sales appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-24 00:00:00 UTC ]
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McDonald talks about his 40 years at Random House, where he's edited Toni Morrison, Salman Rushdie, Nicolas Sarkozy, and others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews
[ Betanews | 2017-05-16 00:00:00 UTC ]
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Let the pros show you how to have the toughest talks. Let the pros show you how to have the toughest talks.Everyone does "difficult conversations" differently. But no matter your approach, the challenge is the same: sorting out really touchy issues while sidestepping the... Continue reading at Fast Company
[ Fast Company | 2016-11-04 00:00:00 UTC ]
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The editorial director of Beacon Press is only the latest member of her extended family to work in publishing, here and abroad. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
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Bleacher Report is wading into live sports by broadcasting three top high-school football games on Facebook Live this fall. It’s a big production for the Turner-owned publisher, which will have 20 to 25 crew members involved in the production. While not the first publisher to stream a full game... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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13 international book fair directors gathered in Mexico to discuss their progress and evolving viewpoints on the industry and its trade events. The post Sharing Experience, Expectations: Book Fair Directors Meet in Mexico appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-24 00:00:00 UTC ]
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More than half of primary school pupils in the UK don’t have enough time to talk about books in the classroom, according to research released by Oxford University Press. Continue reading at The Bookseller
[ The Bookseller | 2016-06-16 00:00:00 UTC ]
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Folio: chats with Brett Anderson, Robb Report editor-in-chief, about the growing affluent audience and maintaining a successful print title in the digital age. The post The Folio: Q&A: Talking Luxury Publishing with Robb Report Editor Brett Anderson appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-08 00:00:00 UTC ]
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