Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Double The Book Bans In Half The Time: PEN America’s Latest Book Ban Report

PEN's new report shows that book bans continue to rise and continue to target books by or about queer people and people of color. Continue reading at Book Riot

[ Book Riot | 2024-04-16 12:05:00 UTC ]
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New PEN America Report Finds School Book Bans at Record Levels

The report, 'Banned in the USA: Narrating the Crisis,' reports 4,349 book bans recorded from July to December 2023, with more book bans recorded during the first half of the current school year than in all of the last school year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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Invitation to Participate in WLT’s 2024 Readership Survey, by The Editors of WLT

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[ World Literature Today | 2024-04-12 21:29:26 UTC ]
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First US Anthology Celebrates Literary Translators’ Work from Nineteen Languages, by The Editors of WLT

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[ World Literature Today | 2024-04-08 19:33:31 UTC ]
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AAP Preliminary Report Puts Religion Book Sales up 7.8% in 2023

Sales of religious books at companies that report results to the Association of American Publishers’ StatShot program rose 7.8% last year over 2022, hitting $819.7 million. It was the largest increase among all publishing categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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Storytel’s 2023 Report: The Sound of Sustainability

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[ Publishing Perspectives | 2024-03-28 21:37:15 UTC ]
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Influential 'Publishers Weekly' Editor Sybil Steinberg Dies at 90

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[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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Sports Illustrated to continue print editions under reported 10-year deal with new publisher

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[ CBC | 2024-03-18 17:12:26 UTC ]
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ALA Reports Record Spike in Book Titles Challenged in 2023

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[ Publishers Weekly | 2024-03-14 04:00:00 UTC ]
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LBF: UK Publishing’s Impact Worth £11 Billion, New Report

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[ Publishing Perspectives | 2024-03-12 03:55:23 UTC ]
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[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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RuPaul has launched an online bookshop that will share its profits with writers.

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[ Literrary Hub | 2024-03-04 16:45:28 UTC ]
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[ Literrary Hub | 2024-03-04 09:53:54 UTC ]
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Tumblr and WordPress posts will reportedly be used for OpenAI and Midjourney training

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[ Engadget | 2024-02-27 20:56:31 UTC ]
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