Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-30 00:00:00 UTC ]
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[ Publishing Perspectives | 2024-03-28 21:37:15 UTC ]
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State funnels $29M in distressed hospital funding to Bronx physician group: report

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[ Crains New York | 2024-03-20 09:33:04 UTC ]
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Influential 'Publishers Weekly' Editor Sybil Steinberg Dies at 90

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[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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Sports Illustrated to continue print editions under reported 10-year deal with new publisher

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Comic Shop Retailers Share Their Favorite Handsells

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Comic Shop Retailers Share Their Favorite Handsells

Here’s what retailers across the country told us about the comics and graphic novels they’re handselling this spring. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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RuPaul has launched an online bookshop that will share its profits with writers.

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3 New Biographical Histories Emphasizing Social Justice

These new books center the efforts of Harriet Tubman, Abraham Lincoln, and Hubert Humphrey to better the lives of the underprivileged and underrepresented. Continue reading at Publishers Weekly

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The Morning After: Senate tells social media CEOs they have ‘blood on their hands’

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IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

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