Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Tennessee marketing startup BookGrabbr directs readers to free ebooks in exchange for their sharing the titles through social media services. The post BookGrabbr Offers Free Ebooks for Social Media “Shares” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-03 00:00:00 UTC ]
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BuzzFeed has built its business on publishing articles that get widely shared across various social channels, including Facebook and Twitter. Now it has a new way to better measure the relationship of those shares.On Monday at its NewFronts presentation, BuzzFeed announced an analytics tool that... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Veteran editor Jon Pott leaves Wm. B. Eerdmans this summer after almost 50 years in the business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
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With her recent promotion to editorial director of romance added to her existing role as executive editor at St. Martin’s Press, Monique Patterson will help oversee the house’s romance program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
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While other publishers are trying to maximize their Facebook referrals, the site for sports fans goes for a diversified approach. The post How Bleacher Report is Facebook-proofing its traffic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-11 00:00:00 UTC ]
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Growing up in a small factory town in upstate New York, Kathy Belden had little interest in books until she moved to a new high school during her senior year and found herself in Mrs. Jerry’s English class. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
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Granta Finland launched a new issue at the 2014 Frankfurt Book Fair: Best of Young Finnish Novelists, published by Otava. We talk with editor Aleksi Pöyry about it. The post Meet The Editor: Aleksi Pöyry of Granta Finland appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
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Jill Schoolman founded Archipelago Books in 2003 as a nonprofit focused on publishing foreign-language works in English translation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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Jennifer Hershey’s career came full circle last week when she was promoted to associate publisher of Ballantine Bantam Dell—a role that she’s taking on in addition to her current responsibilities as senior v-p and editor-in-chief. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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Even as a high school student, Malaika Adero knew that she wanted to work in the book publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-15 00:00:00 UTC ]
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In retrospect, Sarah Knight’s first editorial job was a harbinger of a long and circuitous career to come. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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While staffing Rodale’s Modern Times imprint, which launched in 2007, editorial director Leigh Haber reached out to Shannon Welch, a young writer she knew through mutual friends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
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The phrase “orphaned manuscript” strikes dread in the heart of every writer: it refers to a project acquired by an editor who leaves the company before the book is published. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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Ed Park stands in stark contrast to the image some have of Amazon in the book publishing industry—a demonic force gobbling up the little guy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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Born to a family of readers, Christen Karniski comes by her love of books naturally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Having grown up in Troy, Mich., a suburb of Detroit, Courtney Young is no stranger to the automotive industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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When Dan Smetanka moved to New York City from California’s Orange County in 1991 for a summer intern job at Farrar, Straus and Giroux, he was only vaguely aware of the significance of working with Jonathan Galassi and Roger Strauss. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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Last year will be a tough one to top for Joshua Kendall, who was brought in to run Mulholland Books, the new Little, Brown imprint, in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-27 00:00:00 UTC ]
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Lindsay Sagnette edited both the mega-hit "Gone Girl" and the critical darling "A Constellation of Vital Phenomenon." So what's next for the editor with the golden touch? Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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Jeffrey Shotts, executive editor at Graywolf Press, appears to have a golden touch when it comes to identifying talent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-13 00:00:00 UTC ]
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