Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at 'Media Week'
[ Media Week | 2012-11-07 00:00:00 UTC ]
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#marie claire
Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday
[ Digiday | 2015-09-03 00:00:00 UTC ]
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#industry observers
#premium publishers
#ad blocking
#high-impact ads
A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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#pre-roll ads
#banner ads
#good amount
#growing challenge
#rapid rise
#existential threat
Vogue was named magazine of the year at the annual National Magazine Awards ceremony on Monday night, earning the award that honors brands excelling in both print and digital media as well as areas such as events and branded content. But it was Nautilus -- an indie science magazine published... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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#abc news
#managing editor
#marriott marquis
#branded content
Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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#sports illustrated
#iconic titles
#business side
#hearst tower
#week tonight
Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
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#native ads
#facebook appeared
Hearst Magazines announced that both HGTV Magazine and Food Network Magazine will be increasing rate bases in 2015. HGTV Magazine will increase its rate base twice in 2015, from 1.0 million in 1.1 million with the January/February issue, and to 1.2 million with the July/A Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-16 00:00:00 UTC ]
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#rate base
#hgtv magazine
In the Oct. 21 issue of Advertising Age, you'll find the closely watched annual Magazine A-List, which honors 10 glossies that are doing really, really well. I'm part of the editorial team that, each summer and fall, works on the list (which involves a lot of in-depth research and... Continue reading at Advertising Age
[ Advertising Age | 2013-10-22 00:00:00 UTC ]
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#henry kissinger
#kate moss
#years earlier
Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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#video service
#publishing platform
#$736 million
The second half of 2011 continued to be a challenging time for magazine publishers, with only four of the top 20 consumer titles achieving lifts in print circulations. Continue reading at Media Week
[ Media Week | 2012-02-16 00:00:00 UTC ]
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#magazine publishers
#challenging time
#magazine abcs
Today, Hearst Magazines announced that two new senior executives would be joining its U.S. magazine division. Debi Chirichella, former chief operating officer at Condé Nast Digital, will join as senior vice president, chief financial officer; while Grant Whitmore, former chief operating officer... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-31 00:00:00 UTC ]
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#vice president
#grant whitmore
#magazine division
#senior executives
Sourcebooks has formed Hear Your Story, a new imprint featuring guided journals for families to share their memories and life lessons. The imprint is being formed in partnership with author Jeffrey Mason, who created the Hear Your Story series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-19 05:00:00 UTC ]
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#life lessons
Some time ago–a decade at least, but it feels longer–a literary agent read a manuscript that I’d written and told me that she loved it, loved my style, but the book felt too calculated, too much like a math problem. It didn’t lack heart per se, she said, but it felt too much like a […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-11-18 09:55:11 UTC ]
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#literary agent
#time ago
Is technology a religion, a godlike system promising salvation and threatening of damnation? Yes, says Greg Epstein, the Humanist chaplain at Massachusetts Institute of Technology and Harvard, in his new book 'Tech Agnostic: How Technology Became the World's Most Powerful Religion, and Why It... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-05 05:00:00 UTC ]
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The entertainment company BSE Global, which owns the Brooklyn Nets, New York Liberty, and Barclays Center, relaunched the independent publisher Brooklyn Magazine as BKMag on Monday after first acquiring the title in March. The relaunch is the first step in a broader bid... Continue reading at AdWeek
[ AdWeek | 2024-11-04 12:00:00 UTC ]
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#independent publisher
#broader bid
The financial news publisher Bloomberg Media is launching a Weekend Edition product on Friday, part of a broader initiative to boost subscriber retention and increase weekend readership. The content will focus on the intersection of finance and culture, a small departure... Continue reading at AdWeek
[ AdWeek | 2024-10-18 12:00:00 UTC ]
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#news publisher
#broader initiative
Marvel Premier Collection, a new line of trade paperbacks aimed at providing an accessible entry point for comics newcomers, will launch in February with classic works by Frank Miller and Ta-Nehesi Coates. The line was announced at the first-ever Retailer Day at this year's New York Comic Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
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#frank miller
#classic works
#retailer day
'I, Medusa,' a Black feminist retelling of Greek myth from the author of the YA trilogy Beasts of Prey, is slated for fall 2025. Random House editorial director for fiction Caitlin McKenna acquired North American rights in what she called a "heated" auction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
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#random house
#greek myth
Publishing Perspectives’ 2024 Frankfurt Book Fair magazine is a showcase of global publishing, book market trends, and people to know. By Hannah Johnson s thousands of publishers, agents, authors, and book industry professionals gather together in Frankfurt this week, Publishing Perspectives is... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-16 14:26:43 UTC ]
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#frankfurt book fair
#book market
#book industry
#digital version
#hannah johnson
#global publishing
#post download
Earlier this May, an Esquire article by Kate Dwyer called “Why Are Debut Novels Failing to Launch?” channeled the fear of debut novelists everywhere: What happens if no one buys my book? Book sales are an important way for editors and agents to gauge whether to invest in an author. If her first... Continue reading at The Millions
[ The Millions | 2024-10-16 12:00:00 UTC ]
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#novelists
#first novel
#debut novelists
#book sales