Mail Online targets £60m revenues in 2014

Publisher aims to continue 2013's 50% growth to hit point at which website's income would exceed newspapers' declineMail Online has set a target of making more than £60m in revenues in 2014, with executives saying it is close to more than offsetting revenue declines at the Daily Mail and Mail on Sunday.The Daily Mail website, which on Thursday reported £41m in revenue for the year to 30 September in Daily Mail & General Trust's annual results, will need to maintain growth of 50% to hit the target in 2014."Maybe this is the year we see growth in Mail Online exceed the decline in Mail newspapers," said the DMGT finance director, Stephen Daintith."We are getting close now, last year [2012] the gap was 3% [decline], this year 2%. We may see in fiscal 2014, certainly we would hope to see by 2015, that it will move into positive [revenue growth] territory. It will be a very pleasing moment."Daintith admitted that Mail Online had just missed its revenue forecast of £45m for the year to the end of September."It came in a little bit short, August and September were a little below expectations," he said. "But revenue growth has accelerated [again] in the first seven weeks of DMGT's new financial year to 49%. At around 50% we hope to go past the £60m revenue mark [in 2014]."Of the £41m in revenue Mail Online made last year, £5m came from its burgeoning US operation.Daithith added that he expects the revenue growth rate in the US to outstrip the hefty 50% rate forecast for the UK... Continue reading at 'The Guardian'

[ The Guardian | 2013-11-21 00:00:00 UTC ]
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