A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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The fallout from the COVID-19 pandemic is accelerating a planned shift from print to digital at Michigan-based BNP Media, where management has informed staffers that the company will be phasing out the print editions of all of its controlled-circulation trade magazines by the end of July. The... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-28 15:18:48 UTC ]
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A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age
[ Advertising Age | 2020-04-24 14:35:00 UTC ]
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Magazine publishers are making tough decisions about print issue runs during COVID-19 — and taking a second look at their digital editions in the process. Paul DeHart, CEO of digital publishing platform BlueToad, shares some best practices and possibilities. Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-23 20:45:07 UTC ]
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Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
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Vintage Books is prioritising different methods of measuring success during the pandemic, its marketing director Chloe Healy has said. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 20:41:25 UTC ]
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Among the many degradations magazines have endured during the digital revolution, few are as heartbreaking as the erosion of the magazine design experience. Digital platforms are designed by engineers for engineers. The web browser shows little respect for any standardized flow and sequencing,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-21 13:10:24 UTC ]
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With Axel Scheffler's illustrations and Hugh Bonneville's narration, Nosy Crow's 'Coronavirus: A Book for Children' is a free download. The post Nosy Crow’s Free Digital Book for Kids About COVID-19 Takes Off appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-21 11:52:42 UTC ]
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The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 03:04:00 UTC ]
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Print unit sales rose 13.7% in the week ended April 11 over the week ended April 4 at outlets that report to NPD BookScan. Sales benefited from the release of 'Magnolia Table, Volume 2' by Joanna Gaines, which sold more than 130,000 copies last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-16 04:00:00 UTC ]
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For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age
[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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The 14th Sheikh Zayed Book Award will stream a live digital event from Abu Dhabi on April 16 in honor of its 2020 winners. The post Sheikh Zayed Book Award Sets Winners’ Digital Ceremony for Thursday appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-14 11:12:29 UTC ]
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The Soviet Union’s fall shapes the Russian leader’s espionage aims, Gordon Corera writes. Continue reading at The Washington Post
[ The Washington Post | 2020-04-10 12:00:00 UTC ]
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For the week ending 4th April, it was all change in the Bookstat e-book top 10, as nine new entries rushed in. Continue reading at The Bookseller
[ The Bookseller | 2020-04-09 05:02:27 UTC ]
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Your local library might have closed its physical doors, but its digital holdings are still open to the public—and at all hours.Free loans on ebooks, movies, audiobooks, and magazines represent just one aspect of your library’s offerings for enrichment. Your library might also let you read... Continue reading at PC World
[ PC World | 2020-04-08 10:00:00 UTC ]
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TV supports a complex ecosystem of planning, negotiation, reporting and measurement. As digital content merges with television, leading engineers and experts are tackling the significant challenge of bringing those same skill sets to the video landscape. The post Bridging the TV-digital divide... Continue reading at Digiday
[ Digiday | 2020-04-06 20:23:15 UTC ]
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With magazine publishers bracing for a likely downturn in single-copy sales as the COVID-19 pandemic forces the closures of newsstands and retail outlets across the country, providers of digital-replica editions are sensing an opportunity to onboard new clients. "We’re actually seeing a huge... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-06 15:15:47 UTC ]
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Ellie Levenson, author and owner of Fisherton Press, has launched online poetry project PoetryGeneration. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 19:23:26 UTC ]
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Bustle Digital Group, owner of a portfolio of digital media properties including Bustle itself, says it laid off two dozen Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:34:37 UTC ]
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As print sales fall, Czech publisher Grada focuses on its digital subscription platform and much-needed tech upgrades to meet the growing demand for digital content. The post Coronavirus Worklife: Grada’s ‘Now or Never’ Digital Effort in Prague appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-03 13:05:43 UTC ]
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