Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
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Booksellers and publishers alike were inspired by the number of younger booksellers who attended the New Atlantic Independent Booksellers Association fall conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
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Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
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Rep. Duncan Hunter (R-Alpine) has been pushing the U.S. Coast Guard to buy or lease a polar ice-breaking ship owned by one of his top campaign contributors, although officials repeatedly have said the vessel doesn’t meet the service’s needs. The ship in question, the Aiviq, is a privately owned,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-13 00:00:00 UTC ]
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Does this election feel different to you? Newspapers are trying to get ahead of this intense cycle with early endorsements. Presidential campaigns are embracing #TBT photos. Not to mention the kinds of stories eagle-eyed political reporters keep uncovering, from CNN Politics team's Playboy... Continue reading at AdWeek
[ AdWeek | 2016-10-11 00:00:00 UTC ]
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Advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed and, quite literally, unfree–or disappear completely.... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
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Bookouture has made two major hires as the three-year-old company hits unit sales of 4.2m in 2016 year to date. Continue reading at The Bookseller
[ The Bookseller | 2016-10-06 00:00:00 UTC ]
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Faber & Faber has signed “an exuberant, original” novel by Chris Wilson in Louisa Joyner’s first acquisition since joining the publisher as editorial director. Continue reading at The Bookseller
[ The Bookseller | 2016-10-05 00:00:00 UTC ]
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Audible has launched an audio-visual campaign starring British actors Juliet Stevenson CBE and Eddie Marsan to demonstrate the "highly intimate, visceral nature" of the Audible experience. Continue reading at The Bookseller
[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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Four weeks ago, I reported on how hacktivist collective Anonymous was planning its own weekly news show. The aim of Teh Weekly News is, Anonymous says, to "balance establishment media by providing unregulated investigative news that has not been molded to corporate or government interests". The... Continue reading at Betanews
[ Betanews | 2016-10-04 00:00:00 UTC ]
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Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram... Continue reading at AdWeek
[ AdWeek | 2016-10-01 00:00:00 UTC ]
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The Partnership on Artificial Intelligence to Benefit People and Society was unveiled today by Google, Facebook, Amazon, IBM and Microsoft. Indeed, that's quite a name and quite a list of companies. Their chief mission is to promote public understanding of AI while developing standards and... Continue reading at AdWeek
[ AdWeek | 2016-09-29 00:00:00 UTC ]
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Books from Jonathan Cape and Faber and Faber, as well as new African literature publisher Cassava Republic, are on the shortlist for this year’s Goldsmiths Prize, run by Goldsmiths University in association with the New Statesman. Continue reading at The Bookseller
[ The Bookseller | 2016-09-29 00:00:00 UTC ]
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To properly celebrate the 20th anniversary of George R. R. Martin's best-selling A Game of Thrones, there's a new iBooks edition of the series that offers features to help you keep up with all of the action. The first installment is officially called... Continue reading at Engadget
[ Engadget | 2016-09-29 00:00:00 UTC ]
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Book purchases are increasingly done on mobile platforms, and most people who read ebooks prefer to do so on tablets or smart phones. There's a big opportunity for publishers here. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Sarah Odedina has acquired her first three titles for Pushkin Children’s Books, buying titles by Celia Rees, Marcella Pixley and Emily Murphy. Continue reading at The Bookseller
[ The Bookseller | 2016-09-17 00:00:00 UTC ]
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'We just have to do better at acquiring, marketing, and selling books by marginalized authors,' says HarperCollins' Andrew Harwell, this year's Frankfurt Book Fair-bound PW Star Watch Superstar. The post PW Star Watch’s Andrew Harwell: ‘Make Diversity a Priority’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-16 00:00:00 UTC ]
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Papego is an app currently drawing attention in Germany from readers, publishers, and booksellers because it allows a reader an easy way to keep reading digitally or in print. The post Papego: Bridging the Gap between Mobile and Print appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-16 00:00:00 UTC ]
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For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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Paul Beatty, Deborah Levy, Graeme Macrae Burnet, Ottessa Moshfegh, David Szalay, and Madeleine Thien have been named to the shortlist for the 2016 Man Booker Prize for Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-13 00:00:00 UTC ]
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