Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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Amazon's offer to remove its controversial "Most Favoured Nation" (MFN) clauses from its ebook contracts has been accepted and made legally binding by the European Commission. Continue reading at The Bookseller
[ The Bookseller | 2017-05-05 00:00:00 UTC ]
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The social media and charity initiative is timed to the publisher's 200th anniversary. It aims to stress the importance of literacy, and will donate $200,000 to literacy-related charities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-01 00:00:00 UTC ]
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Champion jockey Declan Murphy wasn’t expected to survive a horrific riding accident in 1994 - let alone live to tell the tale, in conjunction with writer Ami Rao. Continue reading at The Bookseller
[ The Bookseller | 2017-04-29 00:00:00 UTC ]
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Conservative MP Philip Davies complained to the Equality and Human Rights Commission (EHRC) that the Jhalak Prize unlawfully discriminated against white people, it has emerged. Continue reading at The Bookseller
[ The Bookseller | 2017-04-29 00:00:00 UTC ]
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On each page of A Universe Explodes by Tea Uglow, owners are required to add one word and remove two – which amounts to an odd reading experienceIt opens with a woman reaching up for a cereal bowl and closes with a new beginning – or at least it does for the moment. By the time you get to read... Continue reading at The Guardian
[ The Guardian | 2017-04-28 00:00:00 UTC ]
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The new initiative. #ProjectReadathon Million Minutes, encourages children to read in communities throughout North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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Miriam Robinson takes a look at Serpent's Tail's plan for the paperback of Sarah Perry's The Essex Serpent. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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Houghton Mifflin Harcourt ramped up its cost cutting initiatives yesterday, laying off approximately 20 people in its trade division. The company would not comment on the number of job cuts, but admitted that "organizational changes" had been made. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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Microsoft’s Windows 10 Mobile Creators Update rides the coattails of the desktop OS, heavily leaning on improvements in Cortana and Edge to nudge Microsoft’s nearly comatose mobile platform further ahead.As the free upgrade rolls out Tuesday, our review of the Creators Update can't help but... Continue reading at PC World
[ PC World | 2017-04-25 00:00:00 UTC ]
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A striking publication was postered on the billboards of east London in March 2017, with Vintage roping in design students to help spread the message. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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For the release of Chimamanda Ngozi Adichie’s Dear Ijeawele, 4th Estate marketing manager Tara Al Azzawi launched a social media campaign to tie in with International Women’s Day. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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At the Book Industry Study Group's Making Information Pay conference NPD BookScan revealed that in 2016 hardcovers outsold ebooks for the first time in five years, while audiobooks now account for $1.77 billion in sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-24 00:00:00 UTC ]
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Sarah Perry and Clare Mackintosh have joined the likes of Jodi Picoult and Robert Harris on this summer’s Richard and Judy Book Club list with W H Smith. Continue reading at The Bookseller
[ The Bookseller | 2017-04-21 00:00:00 UTC ]
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amazon.com It's fun to peruse New York Times chats with famous personalities about their favorite books, even more so when summer beach-reading season is just around the corner. A few weeks ago, for T magazine, actor Viggo Mortensen ran down some very heady choices. Now it is the turn of veteran... Continue reading at AdWeek
[ AdWeek | 2017-04-13 00:00:00 UTC ]
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Dear World, which will recount the young Twitter activist’s experience of war and flight from her war-torn home, is scheduled for autumn releaseA seven-year-old Syrian refugee whose tweets from war-torn Aleppo won her a global following is set to write a book. Bana al-Abed’s Dear World will... Continue reading at The Guardian
[ The Guardian | 2017-04-13 00:00:00 UTC ]
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It’s no secret that successful people are readers. Reading helps you stay on top of new trends and learn techniques you can use in your career. Bill Gates and Warren Buffett each share their favorite books at the end of the year, and they’re filled with nonfiction titles. But what about... Continue reading at Fast Company
[ Fast Company | 2017-04-07 00:00:00 UTC ]
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Former Penguin Random House group sales director Mike Symons has been appointed chief executive of Bath-based children’s publisher Parragon Books. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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Jenny Geras, who joined digital publisher Bookouture from Cornerstone in January this year, has made her first acquisitions: a new detective series by Victoria Jenkins and three psychological thrillers from SE Lynes. Continue reading at The Bookseller
[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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Nigerian debut novelist Ayọ̀bámi Adébáyọ̀̀ has been shortlisted for the £30,000 Baileys Women's Prize for Fiction for her work Stay With Me (Canongate), alongside Man Booker shortlistee Madeleine Thien and one previous winner of the prize, Linda Grant. Continue reading at The Bookseller
[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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Hannah Tinti talks to her editor, Noah Eaker, about the process of editing 'The Twelve Lives of Samuel Hawley,' her new novel (in part inspired by the 12 labors of Hercules) about a lifelong criminal vowing to give up a life of crime as his daughter hits adolescence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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