Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-31 00:00:00 UTC ]
News tagged with:
#multiple devices
#cut short
#fox news
#recently named
There was no greater story line at the All-Star game than the rush to anoint Aaron Judge as the so-called face of baseball, replacing Mike Trout. Judge is Paul Bunyan in cleats, he hits baseballs to the moon, and he plays for the New York Yankees. Judge also is polite and respectful — just like... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#york yankees
Kit de Waal, Clare Mackintosh and C E Morgan are some of the authors competing on the longlist for the inaugural £2,000 Goldsboro Books Glass Bell Award, which celebrates contemporary fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-07-01 00:00:00 UTC ]
More news stories like this |
ITV is making a seven-part drama Vanity Fair with Amazon Studios and production company Mammoth Screen. Continue reading at The Bookseller
[ The Bookseller | 2017-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mammoth screen
Leading figures have urged the publishing industry to pool its data and money to create a cross-industry campaign about the value of books and reading. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#leading figures
#trade figures
When I talk to non-publishing people (and sometimes publishing people too) about my job in audiobooks, I often hear that people simply don’t know where to start. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing people
##loveaudio
Look, it isn't exactly a pleasant topic, but we all need to use the potty (toilet, loo, etc.). As much as we humans want to think we are somehow above the rest of the animals on Earth, we have to pee and poop just like bears, dogs, and other creatures. It is nothing to be ashamed of. In fact,... Continue reading at Betanews
[ Betanews | 2017-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#popular children
Audiobook Month continues in the US as the UK's #LoveAudio week kicks in. In both markets, research shows audio formats are popular with many men. The post UK’s Publishers Association Opens Its #LoveAudio Campaign Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#post uk
Instagram Wednesday introduced a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships with the businesses they are posting about. The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
More news stories like this |
Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser... Continue reading at AdWeek
[ AdWeek | 2017-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#facebook released
Hodder Children’s Group has bought a “gripping and topical teen romance” from middle-grade, Cornwall-based author Chris Higgins. Continue reading at The Bookseller
[ The Bookseller | 2017-06-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hodder children
The local news publisher has focused on lifestyle coverage, diversifying its revenue and making itself a destination for local brand dollars. The post How digital upstart Charlotte Agenda makes local news profitable appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-07 00:00:00 UTC ]
More news stories like this |
Although the trade show, which wrapped this past weekend, was well attended by religion publishers, many left the event questioning its value. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#religion publishers
#past weekend
#trade show
#raise questions
This fall will bring "Reactions: An Illustrated Exploration of Elements, Molecules, and Change in the Universe" by Theodore Gray (Black Dog & Leventhal), the long-awaited third installment in Gray’s popular Elements trilogy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-04 00:00:00 UTC ]
More news stories like this |
YouTube Kids partnered with global book publishers HarperCollins, Penguin Random House, Houghton Mifflin Harcourt and National Geographic Kids to launch a global initiative called #ReadAlong month. Taking place throughout the month of June, the program is designed to help young viewers learn to... Continue reading at AdWeek
[ AdWeek | 2017-06-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#taking place
#encourage kids
In 1996, David Farnsworth came to the U.S. from the U.K. to head the sales department of the family-owned Combined Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sales department
Professor Selina Todd argues that you can be taught to write well, as demonstrated by American and Australian university students. Plus letters from Christopher Dodd and Anthony OrmsonIan Jack’s wariness towards writing manuals and classes is a peculiarly British response to teaching this craft... Continue reading at The Guardian
[ The Guardian | 2017-05-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#modern history
#labour party
#women writers
Today was day one of Google I/O and there was no shortage of news. To name a few, the search giant is bringing its assistant to iPhone, Smart Reply to Gmail on mobile, and voice-calling to Google Home. These things should be very interesting to both consumers and technology enthusiasts. With I/O... Continue reading at Betanews
[ Betanews | 2017-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#developer conference
#search giant
#google announces
A precocious young Irish writer whose début was at the heart of a seven-way auction has produced a novel that belies its creator’s years, reckons Alice O’Keeffe. Continue reading at The Bookseller
[ The Bookseller | 2017-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#début
#sally rooney
We tried our hand at the high-end burger joint's quintessential offering, included the new cookbook, 'Shake Shack: Recipes & Stories,' which hit shelves May 16. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hit shelves
#recipe report
The London Evening Standard has claimed that Penguin Random House UK is “eyeing plush new offices in Nine Elms” in the Southbank regeneration area in London SW8. Continue reading at The Bookseller
[ The Bookseller | 2017-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#evening standard