Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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I’m a big fan of e-ink Kindles -- preferring them over real books. If you do a lot of reading, they’re great. However, some people prefer the versatility of an iPad, Android tablet or smartphone, and there's a clear benefit to those. You only need to carry around the one device. Today, Amazon... Continue reading at Betanews
[ Betanews | 2017-10-24 00:00:00 UTC ]
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Campaign group Voices for the Library is to disband due to the pressures of the workload on its members. Continue reading at The Bookseller
[ The Bookseller | 2017-10-24 00:00:00 UTC ]
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Businesses in the US now have a new way to sign up with one of Google's booking partners and to add a booking button to their search listing. Anyone in the US with a Google My Business account can benefit from the addition of a booking button that enables people to book a reservation with a... Continue reading at Betanews
[ Betanews | 2017-10-23 00:00:00 UTC ]
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In late September a group of alt right activists stormed the Berkeley-Calif.-based Revolution Books. Since then, owner Reiko Redmonde said the indie has sustained harassment by a group that claims to be an arm of the "right-wing media." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
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The Biloxi, Miss., school district has pulled Harper Lee's classic novel "To Kill a Mockingbird" from its curriculum because it "makes people uncomfortable," the Biloxi Sun Herald reports. A member of the school board told the newspaper that the decision was made last week, and was not voted on... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-17 00:00:00 UTC ]
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Although not quite the sensation of previous Robert Langdon thrillers, The Da Vinci Code author’s latest mystery sold 100,000 copies in its first week Dan Brown’s mastery of something like a code for bestsellers has returned to cheer UK booksellers, with more than 100,000 copies of his latest... Continue reading at The Guardian
[ The Guardian | 2017-10-11 00:00:00 UTC ]
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In a market of 197 million people and a strong youthful contingent, Pakistan's industry is looking to expand December's Karachi International Book Fair. The post One Book Fair to Another: Karachi Makes Its Case at Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-07 00:00:00 UTC ]
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HarperCollins has bought three books from crime writer Adam Baron, including his middle-grade debut, following a “significant pre-emptive” deal. Continue reading at The Bookseller
[ The Bookseller | 2017-10-07 00:00:00 UTC ]
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Jamie Oliver’s 5 Ingredients—Quick & Easy Food (Michael Joseph) has breezed into a sixth week as the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2017-10-05 00:00:00 UTC ]
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More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
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Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-04 00:00:00 UTC ]
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The Clarissa Luard Award for Independent Publishers has been revealed with Lantana Publishing, Little Toller Books, Peepal Tree Press and Penned in the Margins all in the running for the £10,000 prize. Continue reading at The Bookseller
[ The Bookseller | 2017-09-29 00:00:00 UTC ]
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Oxfam and Moomin Characters Ltd are launching a campaign around short story "The Invisible Child", by Moomin creator Tove Jansson, to help women and girls around the world to fight inequality and escape poverty. Continue reading at The Bookseller
[ The Bookseller | 2017-09-27 00:00:00 UTC ]
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The Royal Society of Literature is launching a programme, “Literature Matters”, to campaign for recognition of the power and value of great writing. Continue reading at The Bookseller
[ The Bookseller | 2017-09-26 00:00:00 UTC ]
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A partnership between MIT Press and the Internet Archive is digitizing important books from the press’s backlist and making them available to library patrons for free. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
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Miriam Robinson takes a look at the campaign behind Supersaurs: Raptors of Paradise by Jay Jay Burridge (Bonnier Zaffre). Continue reading at The Bookseller
[ The Bookseller | 2017-09-19 00:00:00 UTC ]
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Kids these days apparently want to read books that reflect their lives. So following that whole supply-and-demand thing we all learned in Economics 101, Kirkus is giving the people what they want. They’ve just launched Kirkus Collections, which brings together Young Adult and children’s lit... Continue reading at Fast Company
[ Fast Company | 2017-09-13 00:00:00 UTC ]
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Pan Macmillan is making its ebooks available to UK schools through digital education provider RM Books. The partnership means ebooks by authors such as Chris Riddell, Eva Ibbotson and Andy Griffiths, and the poet Brian Moses will be accessible to be read on the platform, aling with a selection... Continue reading at The Bookseller
[ The Bookseller | 2017-09-13 00:00:00 UTC ]
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EveryLibrary, a library political action committee, is launching a campaign to get more than a million Facebook supporters by November 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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