Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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Facebook Inc.’s stock tumbled Monday after the social media company accused a data analytics firm used by the Trump campaign of exploiting ill-gotten data belonging to unwitting Facebook users. Shares of Facebook sank 6.7% to $172.69 around 9:50 a.m. Pacific time. On Friday, a Facebook executive... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
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Former journalist Jane Harper has become one of the world's leading mystery writers with her "Aaron Falk" mysteries set in distant corners of Australia. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-03-16 00:00:00 UTC ]
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Following the January purchase of Rodale Books, Crown has hired five former Rodale employees and named Diana Baroni v-p, associate publisher and editorial director of Harmony and Rodale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-15 00:00:00 UTC ]
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Last week, Facebook waffled yet again about which #content people want to see on Facebook. Cue the launch of a new feature that lets publishers label one breaking news story a day. With Facebook experimenting with breaking news, it seems only fitting that Twitter would do the same. The company... Continue reading at Fast Company
[ Fast Company | 2018-03-14 00:00:00 UTC ]
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Unsatisfied with the company's limited efforts in foreign rights sales in the past, Eksmo-AST's incoming general director says the company will go to Frankfurter Buchmesse this year with a big list of children's and literary titles. The post Russia’s Eksmo-AST Plans Major Foreign Rights... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-12 00:00:00 UTC ]
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It is vital that publishers implement mobile strategies and exploit data about audience, BBC media editor Amol Rajan has said, whilst discussing the challenges facing organisations such as Facebook and the BBC. Continue reading at The Bookseller
[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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Nafkote Tamirat, author of the debut novel 'The Parking Lot Attendant,' talks with her editor, Caroline Zancan, about the editing process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Six debut authors, including bookseller Fiona Mozley, Gail Honeyman and Imogen Hermes Gowar, have been longlisted for the Women’s Prize for Fiction 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-03-08 00:00:00 UTC ]
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After more than two decades as publisher of Farrar, Straus and Giroux, Jonathan Galassi is stepping down from the role. Later this year, Mitzi Angel, the former publisher of Faber and Faber, will take the reigns at the Macmillan division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-08 00:00:00 UTC ]
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Kids Can Press author Paulette Bourgeois and illustrator Josée Bisaillon have created a book for General Mills Canada's third annual educational campaign for ecological support. And bees may be among the beneficiaries. The post Canadian Honeybee Campaign Will Distribute 100,000 Free Copies of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-06 00:00:00 UTC ]
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Support from authors including Marian Keyes sees Emma Hannigan’s Letters to My Daughters become a bestseller, after she announces ‘all avenues have been exhausted’ in her treatmentEmma Hannigan’s Letters to My Daughters has shot to the top of book charts in Ireland, after the author announced... Continue reading at The Guardian
[ The Guardian | 2018-02-28 00:00:00 UTC ]
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Two debut novels are battling it out on the shortlist for the $50,000 International Prize for Arabic Fiction, including one soon to be published by Oneworld. Continue reading at The Bookseller
[ The Bookseller | 2018-02-22 00:00:00 UTC ]
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Fledgling small presses Charco Press and Dostoevsky Wannabe have been shortlisted for the 2018 Republic of Consciousness Prize alongside Influx Press, Les Fugitives, Little Island Press and Galley Beggar. Continue reading at The Bookseller
[ The Bookseller | 2018-02-20 00:00:00 UTC ]
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Art-of and making-of books about pop culture remain viable, even in an era when abundant behind-the-scenes information is available online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Jacqueline Wilson has helped launch a campaign for Book Aid International celebrating the power of books. Continue reading at The Bookseller
[ The Bookseller | 2018-02-15 00:00:00 UTC ]
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Remember the days when Facebook's News Feed was full of listicles from the likes of BuzzFeed? A new feature from the social network has them poised to return, but from your friends and family, not from publishers. Facebook Tuesday began rolling out Lists, which enables users to create and share... Continue reading at AdWeek
[ AdWeek | 2018-02-14 00:00:00 UTC ]
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Quarto has made five roles redundant from the foreign rights team based in its Brighton office. Continue reading at The Bookseller
[ The Bookseller | 2018-02-14 00:00:00 UTC ]
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In a coordinated effort for the rest of the month, book charities Book Aid International and World Book Day are raising funds for the annual goal of a million donated books. The post The UK’s Book Aid International Opens ‘New Worlds Through Books’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-14 00:00:00 UTC ]
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