Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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Affected booksellers attributed some of the recovery to loyal customers and community support, but they also cited the Book Industry Charitable Foundation (Binc)’s key role. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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The Booker Prize Foundation has launched an online celebration for the Man Booker Prize’s 50th anniversary, charting key moments in the prize’s history. Continue reading at The Bookseller
[ The Bookseller | 2018-09-06 00:00:00 UTC ]
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The paperback edition of Adam Kay’s This is Going to Hurt (Picador) has bounded painlessly into the UK Official Top 50 number one spot, after spending seven weeks among the top three. Continue reading at The Bookseller
[ The Bookseller | 2018-09-05 00:00:00 UTC ]
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The new heads of GLIBA, MPIBA, and NEIBA are changing things up to build community among booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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Facebook said Tuesday it removed 652 pages and accounts associated with separate influence campaigns originating from Iran and Russia. The social network did not say what the campaigns’ goals were, but described one as being organized by Iranian state media and the other linked to Russian... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-22 00:00:00 UTC ]
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As the Washington Nationals conducted a fire sale of veteran players, sending second baseman Daniel Murphy to the Cubs and first baseman Matt Adams to the Cardinals, the Dodgers put in a claim to to acquire the biggest star on Washington’s roster: Bryce Harper. “I think we claimed him,” manager... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-22 00:00:00 UTC ]
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The winners of the Hugo Awards, considered some of the most prestigious science fiction and fantasy literary prizes, were announced on Sunday, with science fiction author N.K. Jemisin making history as the first writer ever to win the best novel award three years in a row. Jemisin won the prize... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-21 00:00:00 UTC ]
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In an echo of the efforts the Trump White House made in January to block Macmillan's 'Fire and Fury,' Simon & Schuster's counsel has rebuffed a Trump campaign attempt to stop 'Unhinged,' calling the Trump effort 'hollow legal threats.' The post Trump Campaign Tries to Stop Omarosa Manigault... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-17 00:00:00 UTC ]
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Continuing her book tour, Omarosa Manigault Newman released an audio recording on Tuesday of former Trump campaign aides discussing the possible existence of a Trump “N-word tape” and how the campaign would respond if it were released. The recording itself did not shed any light on whether the... Continue reading at Slate
[ Slate | 2018-08-14 00:00:00 UTC ]
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Bull Moose, a Maine and New Hampshire–based retailer known for its music, movie, and video game selection, is steadily becoming one of the region’s largest retailers of books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-13 00:00:00 UTC ]
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The number of crowdfunding campaigns to buy copies of Robert Macfarlane and Jackie Morris' nature anthology, The Lost Words, has now reached 15, with new campaigns in Powys, Yorkshire and Nottinghamshire. Continue reading at The Bookseller
[ The Bookseller | 2018-08-10 00:00:00 UTC ]
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Turning to the Universal Declaration of Human Rights at 70, Frankfurter Buchmesse is joining with the Börsenverein des Deutschen Buchhandels to create the #OnTheSamePage campaign. The post Frankfurter Buchmesse and Germany’s Börsenverein Announce Human Rights Campaign appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-09 00:00:00 UTC ]
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Facebook once again has been the target of a political influence campaign, months ahead of the November midterm elections. The social network said Tuesday it removed 32 pages and accounts from Facebook and Instagram for “coordinated inauthentic behavior,” which echoed Russian efforts leading up... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]
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The late Michelle McNamara has made the shortlist for the 2018 Gordon Burn Prize, which seeks to champion "fearless non-fiction and bold, genre-defying fiction". Continue reading at The Bookseller
[ The Bookseller | 2018-07-21 00:00:00 UTC ]
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It’s been a heck of a week for Heather Morris, with The Tattooist of Auschwitz nabbing its first Weekly E-Book Ranking number one, having knocked on the door for much of 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-07-13 00:00:00 UTC ]
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Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for... Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
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Trapeze is publishing a guide to making better lists from the author of L’art de la Simplicite, Dominique Loreau. Continue reading at The Bookseller
[ The Bookseller | 2018-07-05 00:00:00 UTC ]
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Penguin Random House Children’s has pledged to donate money to the mental health charity Mind as part of a fundraising campaign tied to John Green’s latest book Turtles All The Way Down. Continue reading at The Bookseller
[ The Bookseller | 2018-07-03 00:00:00 UTC ]
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When it comes to popularizing AR, much of the credit goes to Pokémon Go, released in July 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Drake – The Bookshop has launched a campaign to place 285 copies of refugee tale The Day War Came into schools whilst also raising money for the author, illustrator and charity. Continue reading at The Bookseller
[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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