Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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When ALA introduced its successful Libraries Transform campaign in 2015, it was meant to build on our foundational principles. What’s more foundational to libraries than books? If we envision 2019 as the year of the book, imagine the transformation we might lead. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-18 00:00:00 UTC ]
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Clare Mackintosh is making her non-fiction debut with a memoir about family life in the countryside: A Cotswold Family Life. Continue reading at The Bookseller
[ The Bookseller | 2018-12-21 00:00:00 UTC ]
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From apologetics to tours of the universe, new books from Harvest House Publishers invite everyday readers to consider their faith through various lenses. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
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Audience reactions to blockbusters are difficult to predict, but it’s unlikely anyone will come out of “Aquaman” asking “Is this all there is?” Not only does the new comic book superhero movie from the DC Extended Universe clock in at an over-extended 2 hours and 23 minutes, it throws everything... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-12 00:00:00 UTC ]
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At this year's FutureBook conference in London, attendees from across the U.K. discussed trends in downloadable audiobooks, voice technology, and podcasts, and how publishers could compete with rivaling forms of entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
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Inclusive publisher Knights Of, which launched a pop-up bookshop in Brixton in October, is aiming to raise £30,000 to open a permanent bookselling business. Continue reading at The Bookseller
[ The Bookseller | 2018-12-05 00:00:00 UTC ]
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Sometimes called 'direct export,' the best route to markets in Europe for Québec's publishers may be through European booksellers–and agile ground teams to get their attention. The post Québec Publishers on Making Sales in Europe: Ground Teams and Booksellers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-04 00:00:00 UTC ]
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Buckinghamshire town Beaconsfield will next month unveil a plaque dedicated to children’s author and former resident Alison Uttley. Continue reading at The Bookseller
[ The Bookseller | 2018-12-04 00:00:00 UTC ]
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DK has partnered with Jack Arts to create a poster installation celebrating the publication of its new humour titles with Nickelodeon. Continue reading at The Bookseller
[ The Bookseller | 2018-11-30 00:00:00 UTC ]
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Irish novelist Sally Rooney, children's writer David Almond, and a 70-year-old debut writer, Anne Youngson, are among the 20 authors whose books have been shortlisted for the Costa Book Awards 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-11-23 00:00:00 UTC ]
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Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-16 00:00:00 UTC ]
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Roxane Gay is appearing in conversation with Liv Little, the founder of gal-dem, for her very first visit to the UK. Continue reading at The Bookseller
[ The Bookseller | 2018-11-13 00:00:00 UTC ]
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The Great School Libraries Campaign is to embark on a comprehensive survey of UK schools’ library provision in the hope of forcing Ofsted to include it in its assessment criteria. Continue reading at The Bookseller
[ The Bookseller | 2018-11-12 00:00:00 UTC ]
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Michelle Obama’s memoir, issued next Thursday in a simultaneous global publication, is the recipient of Penguin General’s biggest ever marketing spend, with campaigns to run across formats, platforms, and even on the bare walls of Brixton... Continue reading at The Bookseller
[ The Bookseller | 2018-11-09 00:00:00 UTC ]
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NBCUniversal said Monday that it is pulling President Trump’s controversial anti-immigrant campaign advertisement, hours after the spot ran prominently during “Sunday Night Football.” Fox News said it decided to stop running the commercial as well, and Facebook stopped accepting it as a paid ad,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-06 00:00:00 UTC ]
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The inaugural Bath and Bristol Small Publishers’ Gathering will take place this weekend featuring 28 presses, as the independents "break free of London’s gravitational pull". Continue reading at The Bookseller
[ The Bookseller | 2018-10-31 00:00:00 UTC ]
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Around 20 bookshops are partnering with Granta, author Rose George and the NHS to encourage the public to give blood through the ‘Share a Pint campaign’. Continue reading at The Bookseller
[ The Bookseller | 2018-10-31 00:00:00 UTC ]
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Andrew Degenholtz, president at eMagazines, initially had reservations about entering the digital magazine space. As the founder and president of a magazine marketing agency, Degenholtz tells Folio: that he saw significant challenges with the user experience in mobile, as well as hurdles in... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-19 00:00:00 UTC ]
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In a letter to our editor, Robert Sindelar, the president of the American Booksellers Association, acknowledges that bookseller Jonathan Platt has a valid point that store margins could be better, but argues that improvements are being made. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-19 00:00:00 UTC ]
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Deciding to open foreign rights sales as 'something we needed to do for our authors,' the Inuit-owned publishing house Inhabit Media has staged its arrival at Frankfurter Buchmesse, on the ramp up to Canada's stint as Guest of Honor in 2020. The post Arctic Circle Publishing: Inhabit Media Makes... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-17 00:00:00 UTC ]
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