Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media... Continue reading at Advertising Age
[ Advertising Age | 2019-04-11 00:00:00 UTC ]
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The political correspondent confirmed his departure from the broadcaster on TwitterMichael Crick, Channel 4 News’ political correspondent since 2011, has abruptly parted company with the broadcaster. He tweeted on Wednesday: “I have left Channel 4 News and ITN after seven and a half great years.... Continue reading at The Guardian
[ The Guardian | 2019-04-11 00:00:00 UTC ]
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New works in an old mall and a show of avant-garde Japanese art from the ’80s and ’90s. Plus, Guatemalan masks, a pop-up show and an exhibition devoted to an unlucky anniversary. Here are nine exhibitions and events to check out in the coming week: New exhibitions at OCMA Expand. While their new... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-05 00:00:00 UTC ]
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Sally Rooney, Bernard MacLaverty and Jon McGregor are among the 10 writers shortlisted for the €100,000 International Dublin Literary Award. Continue reading at The Bookseller
[ The Bookseller | 2019-04-05 00:00:00 UTC ]
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Hip-hop artist Akala and Will Eaves are among the authors on the shortlist for the centenary awards of the James Tait Black Prizes. Continue reading at The Bookseller
[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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Andersen Press has signed a Middle Grade fantasy series from Blue Peter Book Award-winner Ross MacKenzie, in what it called its “biggest fiction acquisition in recent years”. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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Baseball’s annual rite of literary passage each spring is never shy of more rewrites. To get a clear read on why book publishers put on their straw hat and usher back Major League Baseball with dozens of new titles, note that all sorts of revisionist history, personality-driven essays or bios... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-01 00:00:00 UTC ]
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Waterstones m.d. James Daunt has warned the business cannot afford to pay the real living wage to its most junior staff and increase the pay of its most experienced booksellers, as nearly 8,000 people backed the campaign calling for the rise. Continue reading at The Bookseller
[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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Number of books featuring African Americans has more than doubled in the past decade, with Asian Americans triplingCampaigners have hailed a “seismic shift” in US children’s publishing after statistics showed that the number of kids’ books featuring African-American characters has more than... Continue reading at The Guardian
[ The Guardian | 2019-03-22 00:00:00 UTC ]
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From the day in 2016 when AT&T announced its $85.4-billion merger with Time Warner, through three years of antitrust wrangling over the deal, the big telecommunications company promised that it would mean lower prices and more choices for consumers. Now AT&T has a message for everyone... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-19 00:00:00 UTC ]
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Sally Rooney and Anna Burns have made the longlist for this year's Rathbones Folio Prize with 20 writers competing for the £30,000 prize. Continue reading at The Bookseller
[ The Bookseller | 2019-03-19 00:00:00 UTC ]
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Philip Hammond vowed to make tech giants pay their “fair share” of tax in yesterday’s Spring Statement. Continue reading at The Bookseller
[ The Bookseller | 2019-03-15 00:00:00 UTC ]
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Bonnier Books UK imprint 535 has acquired a title from "business anthropologist" Dr Simon Roberts about "embodied knowledge": the information that is unconsciously picked up by our body and that affects every area of our lives. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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Elif Shafak has revealed her selection of ten of the most exciting women writers working in the UK. Continue reading at The Bookseller
[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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Faber has triumphed in a 13-way auction for a "riveting exploration of evil" by a renowned British forensic psychiatrist, with the title subject of intense international interest. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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What if Captain America was elected President? What if Spider Man had joined the Fantastic Four? What if those and other What If plots came to TV? According to Slashfilm, Marvel Studios wants to adapt the popular What If comic books into an animated... Continue reading at Engadget
[ Engadget | 2019-03-12 00:00:00 UTC ]
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Following an overhaul of its sales division late last month, Macmillan has instituted further changes to the division that include promotions and a number of account reassignments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-07 00:00:00 UTC ]
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U.S. Supreme Court Justice Sonia Sotomayor will headline a May 30 event at this year’s BookExpo, during which she will discuss 'Just Ask: Be Different, Be Brave, Be You,' her new YA book due out this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-06 00:00:00 UTC ]
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Youngest of the Kardashian-Jenner reality TV family tops Mark Zuckerberg by two yearsKylie Jenner, the youngest member of the Kardashian-Jenner American reality TV family, has become the world’s youngest billionaire at the age of just 21.Jenner, who grew up under the watch of TV cameras filming... Continue reading at The Guardian
[ The Guardian | 2019-03-05 00:00:00 UTC ]
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