Jivox Looks to Make Mobile Campaigns Smoother

Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'

[ AdWeek | 2012-10-31 00:00:00 UTC ]
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Endeavour Media: making waves

A year after going into liquidation, digital indie Endeavour Media (the new iteration of Endeavour Press) is "sailing on as before" and now has its sights set on audio. Continue reading at The Bookseller

[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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NLT and Uber to launch mobile library scheme in London and Manchester

To help parents make more time for family bedtime stories, the National Literacy Trust has partnered with transport network Uber to launch a “mobile library” scheme starting next month in London and Manchester. Continue reading at The Bookseller

[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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Burns and Rooney make Women’s Prize for Fiction longlist

The 2019 Women’s Prize for Fiction longlist has been revealed, featuring Man Booker winner Anna Burns, Costa Novel Award winner Sally Rooney and seven debut novelists. Continue reading at The Bookseller

[ The Bookseller | 2019-03-04 00:00:00 UTC ]
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Industry Notes: SAGE Publishing Makes UK’s Index on Censorship Archive Free

The UK's quarterly 'Index on Censorship' has opened its 45-year archive to free readership, a response to an era of fake news and leadership lies. The post Industry Notes: SAGE Publishing Makes UK’s Index on Censorship Archive Free appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-27 00:00:00 UTC ]
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Mirror owner warns over Brexit as it makes £200m writedown

Reach, which also owns Daily Express and Daily Star, reports £120m pre-tax loss for 2018Reach, the publisher of the Daily Mirror and Daily Express, has warned about the impact of Brexit on advertising, as it made a £200m writedown on its newspaper business that pushed it into the red for... Continue reading at The Guardian

[ The Guardian | 2019-02-25 00:00:00 UTC ]
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Nine Wins That Could Make History at the Oscars This Sunday

Though it’s certainly unusual for the Academy Awards to have no official host, the ceremony on Sunday won’t quite be a first—that honor belongs to the 1939 Oscars, which were similarly host-less. However, there are quite a few nominees this year who could find themselves in the history books if... Continue reading at Slate

[ Slate | 2019-02-22 00:00:00 UTC ]
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Obama, Rooney and Secret Barrister campaigns triumph at PPC Awards

Campaigns for titles by Sally Rooney, The Secret Barrister and Michelle Obama were among the winners at the Publisher’s Publicity Circle Annual Awards. Continue reading at The Bookseller

[ The Bookseller | 2019-02-13 00:00:00 UTC ]
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3Doodler's mobile app is like a coloring book for 3D printing

3Doodler is finally launching a mobile app, and it'll come with step-by-step instructions you can follow to hone your 3D-printing skills. The company will also roll out a new project every week to give you something fresh to work on after you've alre... Continue reading at Engadget

[ Engadget | 2019-02-13 00:00:00 UTC ]
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Former Trump Aide Sues President for Allegedly Using Campaign NDA to Exact Retribution for Tell-All Book

Former White House communications aide and new member of the Trump White House tell-all book club Cliff Sims is suing President Trump for his attempts to enforce a nondisclosure agreement signed by Sims—and many others—when he worked for the Trump presidential campaign. Sims, the New York Times... Continue reading at Slate

[ Slate | 2019-02-12 00:00:00 UTC ]
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McIntosh begins to make her mark at PRH US

Penguin Random House US c.e.o. Madeline McIntosh outlines her vision for the publisher, as Crown is merged with Random House and Spiegel & Grau is shuttered. Continue reading at The Bookseller

[ The Bookseller | 2019-02-11 00:00:00 UTC ]
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Callaway Makes Sure You'll Remember Its Books

Remember Madonna’s 'Sex,' the 1992 succès de scandale that shook the publishing world? Or the Miss Spider books, TV series, and app? Both, and more, are the brainchildren of Nicholas Callaway, founder and CEO of Callaway Arts & Entertainment, which turns 40 this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-08 00:00:00 UTC ]
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Adeyemi and Anderson make Waterstones Children’s Prize shortlist

Authors and illustrators including Tomi Adeyemi, Sophie Anderson, Jessica Love and Onjali Q. Raúf are on the shortlist for this year’s Waterstones Children’s Book Prize, which is now in its fifteenth year. Continue reading at The Bookseller

[ The Bookseller | 2019-02-07 00:00:00 UTC ]
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Northern writers celebrated in Read Regional campaign

New Writing North, the literature development agency for the North of England, has released its list of ‘12 new books by northern writers you must read in 2019’, part of the Read Regional campaign that it began in 2008. Continue reading at The Bookseller

[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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Scottish indies make their mark with nimble publishing and community ethos

Three small independent publishers from Scotland discuss the challenges and opportunities presented by their limited size and staffing—but there is little limit to their ambition. Continue reading at The Bookseller

[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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Bodley Head makes a splash with Urbina’s seas exposé

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[ The Bookseller | 2019-01-30 00:00:00 UTC ]
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Morris makes her mark as Tattooist of Auschwitz regains top spot

Heather Morris’ The Tattooist of Auschwitz (Zaffre) has returned to the UK Official Top 50 number one spot for a third non-consecutive week, selling 15,369 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2019-01-30 00:00:00 UTC ]
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Kamala Harris lays out the core ideals of her 2020 campaign in her new book, ‘The Truths We Hold’

As the campaign season ramps up, so too are the releases of political memoirs; we recently saw publication of Chris Christie’s "Let Me Finish," as well as Cliff Sims’ gossipy “Team of Vipers: My 500 Extraordinary Days in the Trump White House.” One of the most high-profile books is by a notable... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-29 00:00:00 UTC ]
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Trump’s Social Media Photos Reportedly Altered to Make Him Look Thinner and His Hands Bigger

President Donald Trump purports to hate “fake news” but he seems to have no problem with fake photos. At least that’s what Gizmodo discovered when it started carefully looking at the images on Trump’s official Facebook and Instagram accounts and discovered photos of the president that make him... Continue reading at Slate

[ Slate | 2019-01-22 00:00:00 UTC ]
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Graphic novels, poetry and art history make up SoA Translation Prizes shortlists

Graphic novels, poetry and art history make up some of the Society of Authors’ Translation Prizes shortlists for 2019, with 31 translations from seven languages up for awards. Continue reading at The Bookseller

[ The Bookseller | 2019-01-22 00:00:00 UTC ]
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