Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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A group of US authors has raised more than $102,000 (£77,500) to help children in detention camps. Continue reading at The Bookseller
[ The Bookseller | 2018-06-21 00:00:00 UTC ]
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Campaigns for Imogen Hermes Gowar's The Mermaid and Mrs Hancock (Vintage) and Rupy Aujla's The Doctor's Kitchen (HarperCollins) have been ranked among the best marketing campaigns of spring 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
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With Book Marks, the 'Literary Hub' vertical and newly-circulated book reviewing widget, Morgan Entrekin, Andy Hunter, and company make a push to restore the vitality of book critics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-15 00:00:00 UTC ]
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Snapchat is opening up to outside developers and apps for the first time in a bid to boost user growth with new features and collaborations. In doing so, the video messaging app is following the footsteps of its rival Facebook, which first welcomed outside developers in 2007. That helped... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-14 00:00:00 UTC ]
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Award-winning author Holly Bourne wants to "blow the lid off" the truth about abusive relationships. Continue reading at BBC News
[ BBC News | 2018-06-14 00:00:00 UTC ]
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An investigation has reported that thousands of agency workers who make Amazon’s Echo smart speakers and Kindles in China have been hired and paid illegally. Continue reading at The Bookseller
[ The Bookseller | 2018-06-12 00:00:00 UTC ]
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Bookshops are asking to be given the same business-rate relief as pubs, arguing they help to drive social cohesion in a similar way to drinking establishments. Continue reading at The Bookseller
[ The Bookseller | 2018-06-08 00:00:00 UTC ]
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Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their... Continue reading at Advertising Age
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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Creating original serialized content—as in the case of streaming on-demand services such as Amazon Prime and Netflix—holds the key to success for audiobook subscriptions, says Storytel España in a new report. The post Storytel in Spain: When Entering the Audiobook Market Means Making New Serials... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-06 00:00:00 UTC ]
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The Publishers Association has recommended that the government makes funding for textbooks a priority. Continue reading at The Bookseller
[ The Bookseller | 2018-06-01 00:00:00 UTC ]
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When Potato—the star of 'Potato Pants!' (Holt/Ottaviano, Oct.)—hears about a one-day sale on potato pants (pants made out of potatoes, of course!), he is so excited, he starts doing the robot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback. The post The New Thinking Behind the Mobile App Renaissance appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-31 00:00:00 UTC ]
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At BookExpo, Ingram Publishers Services is introducing a seven-month-long promotion to encourage booksellers to sell more books in translation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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The critically lauded US author turns his hand to children’s books with a fortuitously timed tale of immigrant experience—and keeps a decades-old promise as a result. Continue reading at The Bookseller
[ The Bookseller | 2018-05-29 00:00:00 UTC ]
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George Saunders, Hilary Mantel and Michael Ondaatje are among the names to have been shortlisted for the Golden Man Booker Prize, created to celebrate the 50th anniversary of the coveted literary award. Continue reading at The Bookseller
[ The Bookseller | 2018-05-27 00:00:00 UTC ]
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The sun is set to shine on the summer book market this year, boosted by a crop of fresh nationwide promotions targeted at the season. Continue reading at The Bookseller
[ The Bookseller | 2018-05-18 00:00:00 UTC ]
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We sit down with CEO and publisher Rachel Fishman Feddersen to hear how the 120-year-old Jewish culture publication is embracing the digital age. The post Nearly Two Years in the Making, The Forward’s Transformation Continues On appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-14 00:00:00 UTC ]
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Titles from seven different publishers have been shortlisted for the Branford Boase award, annually recognising the author of a debut novel and their editor. Continue reading at The Bookseller
[ The Bookseller | 2018-05-02 00:00:00 UTC ]
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The final book from Henning Mankell is among the titles to be shortlisted for the 2018 Petrona Award for the Best Scandinavian Crime Novel of the Year. Continue reading at The Bookseller
[ The Bookseller | 2018-05-01 00:00:00 UTC ]
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'In an industry where everything is returnable, why are we out of stock so often?' is the kind of question tackled at the Book Industry Study Group's annual meeting last week, focus on the supply chain. The post BISG’s Annual Meeting: Making 2018 Our ‘Metadata Year’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-01 00:00:00 UTC ]
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