Jivox Looks to Make Mobile Campaigns Smoother

Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'

[ AdWeek | 2012-10-31 00:00:00 UTC ]
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Book Proposal from 'Hidden Figures' Author Making Rounds

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[ Publishers Weekly | 2017-03-30 00:00:00 UTC ]
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Does Self-Publishing Make Sense for Scholarly Writers? Highlights From a Discussion

Can self-publishing find traction in scholarly publishing as it has parts of general publishing? A recent panel at London Book Fair took up the question. The self-publishing platform Lulu has rolled out a service called Glasstree for scholarly authors. ‘Publishing Perspectives’ contributor... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-30 00:00:00 UTC ]
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British Indie Tests New Biz Model with Crowdfunding Campaign

New Internationalist, a worker-owned publisher based in the U.K., launched a crowdfunding campaign that allows contributors to get a stake in the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-27 00:00:00 UTC ]
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Polish Publishers Call for Book Tax Deductions and Make Another Bid for Fixed Prices

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[ Publishing Perspectives | 2017-03-27 00:00:00 UTC ]
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Facebook Just Changed the Mobile Web Landscape With Header Bidding

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[ Advertising Age | 2017-03-22 00:00:00 UTC ]
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Riddell, Peet and Rosoff make Carnegie and Kate Greenaway shortlists

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[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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Quercus makes Wise move for joint memoir

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[ The Bookseller | 2017-03-16 00:00:00 UTC ]
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[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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London Book Fair 2017: A Few Novels Gain Buzz Amid Restrained Deal-Making

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[ Publishers Weekly | 2017-03-15 00:00:00 UTC ]
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Newport Beach uses mobile technology to reach out to the hearing-impaired

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[ Los Angeles Times | 2017-03-12 00:00:00 UTC ]
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‘Game Change’ Authors Writing Book About ‘Trump the Man’ and His Campaign

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[ The New York Times | 2017-03-10 00:00:00 UTC ]
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[ Engadget | 2017-03-10 00:00:00 UTC ]
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HarperCollins to celebrate 200th anniversary with year-long campaign

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[ The Bookseller | 2017-03-07 00:00:00 UTC ]
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[ The Bookseller | 2017-03-04 00:00:00 UTC ]
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[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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Obamas Make Book Deal With Penguin Random House

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[ The New York Times | 2017-03-01 00:00:00 UTC ]
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iBooks Bestsellers: Moriarty Makes Big Little Gains

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[ Publishers Weekly | 2017-03-01 00:00:00 UTC ]
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AOL Inks Mobile Data Deal to Power More Location-Based Ads

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[ AdWeek | 2017-02-27 00:00:00 UTC ]
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