Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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A Penguin Classics poster campaign featuring a quote from Ivan Turgenev's Fathers and Sons has been accused of stirring up "ethnic hatred". Continue reading at The Bookseller
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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The Senate Rules Committee on Thursday voted to recommend that the full Senate approve President Obama's nomination of Carla Hayden as Librarian of Congress. If approved she will become the first woman and the first African American to hold the post. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-09 00:00:00 UTC ]
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The publishing business ought to consider its product exports and personnel imports before choosing its side, argues Diane Banks. Continue reading at The Bookseller
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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Nayana Kakoma has a daughter and 'I cannot find her stuff to read that does not have ponies and long blonde hair.' So she's starting a publishing company in Uganda. The post ‘I Have To Make It Happen’: Uganda’s Newest Publishing House appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-09 00:00:00 UTC ]
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Her Last Tomorrow, Adam Croft’s latest DIY thriller, lifted his bedroom business into the sales stratosphere. He talks about paying off his mortgage in weeks and why he’s fine with publishers being ‘sniffy’“Could you murder your wife to save your daughter?” That’s the hook for a novel that has... Continue reading at The Guardian
[ The Guardian | 2016-06-02 00:00:00 UTC ]
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The BBC today relaunched Love to Read, a campaign that celebrates reading for pleasure, at Hay Festival. Continue reading at The Bookseller
[ The Bookseller | 2016-06-01 00:00:00 UTC ]
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Orchard Books has partnered with high street clothing retailer Monsoon for the launch of Rosie Banks’ new children’s series Secret Princesses. Continue reading at The Bookseller
[ The Bookseller | 2016-06-01 00:00:00 UTC ]
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Independent publisher Myriad Editions is making two editors redundant and cutting back the number of titles it publishes after a “tough” couple of years. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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At BISG's Making Information Pay seminar, Pew's Lee Rainie told attendees that, in a recent survey, 91% of Americans said they feel they have lost the ability to control their personal data. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-26 00:00:00 UTC ]
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http://www.thebookseller.com/news/missing-hk-bookseller-returns-china-325182The daughter of missing Hong Kong publisher Gui Minhai has called for the US to help secure his release. Continue reading at The Bookseller
[ The Bookseller | 2016-05-26 00:00:00 UTC ]
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Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
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Stephen Fry is supporting libraries by appearing in a new poster campaign from the Chartered Institute of Library & Information Professionals (CILIP). Continue reading at The Bookseller
[ The Bookseller | 2016-05-25 00:00:00 UTC ]
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The Kate Nash Literary Agency has made two new appointments, recruiting a new associate agent in Imogen Howson and a new literary assistant in Tom Ashton. Continue reading at The Bookseller
[ The Bookseller | 2016-05-25 00:00:00 UTC ]
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Leading publishing figures, including Waterstones m.d James Daunt, chair of Penguin Random House UK Gail Rebuck, author Philip Pullman and poet laureate Carol Ann Duffy, have signed a letter to say they believe leaving the European Union would "severely weaken" the UK's creative industries. Continue reading at The Bookseller
[ The Bookseller | 2016-05-24 00:00:00 UTC ]
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After two years in New York, the consumer book convention landed in the Windy City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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Nearly 80% of parents say lack of sleep is the hardest part of raising a child, according to BookTrust, which has surveyed a thousand parents as part of its new Bath Book Bed campaign. Continue reading at The Bookseller
[ The Bookseller | 2016-05-17 00:00:00 UTC ]
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Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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Veronica Roth describes herself as totally “pumped” that BookCon this year is taking place here in the Windy City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
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Scottish Book Trust is replacing its annual Children’s Book Awards with two new prizes; the Bookbug Picture Book Prize and the Scottish Teenage Book Prize. Continue reading at The Bookseller
[ The Bookseller | 2016-05-12 00:00:00 UTC ]
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It’s been two months since Facebook rolled out its five new emoji reactions (love, sad, wow, etc.), to let people express more than just that they “liked” something. NewsWhip looked at their use across 20 publishers over the past two weeks and found that Fox News got the most reactions... Continue reading at Digiday
[ Digiday | 2016-05-12 00:00:00 UTC ]
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