The author also recently donated funds for British and Irish schools as well as independent bookstores. 'I hope we’re able to increase awareness about the vital role that school libraries and librarians play in transforming lives and fostering a love for learning,' Patterson said of his new initiative. Continue reading at 'The Christian Science Monitor'
[ The Christian Science Monitor | 2015-03-13 00:00:00 UTC ]
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Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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As the ebook market develops on a licensed-access model, librarians caution that we are tumbling toward a digital memory hole in which large portions of our literary heritage could one day be lost altogether. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. ... Continue reading at AdWeek
[ AdWeek | 2014-10-03 00:00:00 UTC ]
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Disney announced a three million copy first print run for 'The Blood of Olympus' by Rick Riordan, the fifth and final installment in the author's Heroes of Olympus series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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The award-winning comedian, actor and writer Stephen Fry has said his new volume of memoirs, More Fool Me, reveals the "ugly truth" about his cocaine use in the 1980s. Continue reading at BBC World
[ BBC World | 2014-10-01 00:00:00 UTC ]
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If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference... Continue reading at Advertising Age
[ Advertising Age | 2014-09-30 00:00:00 UTC ]
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Actress and writer Emma Thompson has today (29th September) opened a new Peter Rabbit children... Continue reading at The Bookseller
[ The Bookseller | 2014-09-29 00:00:00 UTC ]
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Two of the first ever books to be printed in Scotland have been bought from private ownership by the National Library of Scotland. Continue reading at BBC News
[ BBC News | 2014-09-24 00:00:00 UTC ]
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More than £130,000 has been allocated to 73 independent bookshops in the UK and Ireland in... Continue reading at The Bookseller
[ The Bookseller | 2014-09-24 00:00:00 UTC ]
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Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and app inventory across publishers will be used to build out Millennial’s automated media buying and... Continue reading at AdWeek
[ AdWeek | 2014-09-23 00:00:00 UTC ]
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Finding authors from small presses might be getting easier.It's tough being an indie author. These writers lack the marketing resources of those working with big publishing houses, making it difficult to get their works on the shelves of bookstores and libraries. Readers, meanwhile, often have... Continue reading at Fast Company
[ Fast Company | 2014-09-23 00:00:00 UTC ]
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UK children’s laureate Malorie Blackman faced racist comments after Sky News misquoted her as saying there were 'too many white faces' in children's literature. Now young adult author James Dawson has stepped into the fray, saying, "Malorie did not say there are too many white faces in... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-20 00:00:00 UTC ]
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At a Saturday lunch at SIBA's regional fall show, HBG USA CEO Michael Pietsch and bestselling author James Patterson touched lightly on the ongoing negotiations with Amazon and both men thanked indie booksellers for their support. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-20 00:00:00 UTC ]
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The European Union's highest court has ruled that libraries can digitize books without the permission of copyright holders. The court argues that libraries have the right to provide free information to the public and don't need to obtain licensing if they want to make books available to users... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-18 00:00:00 UTC ]
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For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-18 00:00:00 UTC ]
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It's September which means school is back in session. Here are 10 books that take place at schools or primarily involve the lives of teachers and students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
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Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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In a letter to OverDrive CEO Steve Potash, the ReadersFirst coalition of libraries has protested a change that would require new users of OverDrive’s app to register accounts directly with OverDrive. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
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The Court of Justice of the European Union (CJEU) has ruled that libraries have the right to digitize books and distribute them to dedicated reading terminals without first obtaining the publisher's permission. The decision rests on exceptions built... Continue reading at Engadget
[ Engadget | 2014-09-12 00:00:00 UTC ]
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