Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is part of Jaguar's "British Intelligence" campaign that rolled out last month and builds on "Villains' Lair," which debuted at this year's Super Bowl. Adweek responsive video player used on /video. brightcove.createExperiences(); "As we moved from British Villains into British Intelligence, one of the things we heard from consumers and social media was that there was a strong desire to see more, to learn more," said Joe Torpey, communications manager at Jaguar North America. "From a marketing perspective, it's a great opportunity to start to tell the story about the brand, to really showcase the innovation and technology behind Jaguar." First, you need to download the Blippar app. Then, when you scan a Jaguar ad that promotes the automaker's XJ or XF model, it will trigger an augmented reality experience on the screen—a multimedia window into what would otherwise be a static print ad. From there, viewers can tour the home of the brand's newest villain, played by actor Nicholas Hoult. The app pulls in extended versions of TV commercials, a photo gallery, Web video and a look inside the automaker's XJ model. While the content is similar on a smartphone and Google... Continue reading at 'AdWeek'
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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In ‘American Qur’an,' graphic artist Birk illustrates the Qur'an in renderings that blend Islam with Americana. The result is a book he hopes changes readers' minds about the sacred text. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-05 00:00:00 UTC ]
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Jane Friedman, c.e.o. of Open Road Integrated Media, on ebooks, backlist and drinking "the Kool-Aid very early on digital". Continue reading at The Bookseller
[ The Bookseller | 2015-10-27 00:00:00 UTC ]
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A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online. The publisher IDG Communications ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-07 00:00:00 UTC ]
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Search company unveils Accelerated Mobile Pages in bid to work with publishers, ad companies and rival platforms Google is attempting to counter the threat from ad-blocking and rivals Facebook and Apple by radically improving the loading speed of web pages on smartphones and tablets.Accelerated... Continue reading at The Guardian
[ The Guardian | 2015-10-07 00:00:00 UTC ]
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Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age
[ Advertising Age | 2015-10-06 00:00:00 UTC ]
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Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
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Books Are My Bag has teamed up with The Busking Project to launch The Bookshop Buskers. The initiative will see buskers and street theatre bring “high streets to life” on Saturday 10th October as part of the industry-wide Books Are My Bag (BAMB) campaign. The partnership’s aim is to provide... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
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Oyster, an ebook subscription service inspired by Netflix and Spotify, is shuttering—and Google has scooped up its top execs.Oyster, the ebook subscription service and would-be Amazon competitor, is calling it quits. In a blog post published Monday, the Oyster team announced that, in the coming... Continue reading at Fast Company
[ Fast Company | 2015-09-22 00:00:00 UTC ]
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COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at Engadget
[ Engadget | 2015-08-12 00:00:00 UTC ]
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Fans of Cold War novelists John le Carré and Tom Clancy should warm up to "Jack Strong," a gripping political thriller based on the exploits of Ryszard Kuklinski, a high-ranking Polish army officer who shared top-secret Soviet documents with the CIA between 1972 and 1981. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-25 00:00:00 UTC ]
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How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company
[ Fast Company | 2015-07-06 00:00:00 UTC ]
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Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek
[ AdWeek | 2015-06-17 00:00:00 UTC ]
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Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. ... Continue reading at AdWeek
[ AdWeek | 2015-04-23 00:00:00 UTC ]
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If you don't have a Kindle to read your books on then there's no worries, as apps exist on other platforms like Android. Amazon isn't standing still on this either, now offering customers on Google's mobile platform some new features already available on the stand-alone device. Included are two... Continue reading at Betanews
[ Betanews | 2015-04-11 00:00:00 UTC ]
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App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps. The first change is that advertisers can extend AdMob... Continue reading at AdWeek
[ AdWeek | 2015-03-31 00:00:00 UTC ]
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