Is This Video of Gigi Hadid Wordlessly Staring Into a Camera the New ASMR?

There’s a lot of talk in media these days about “pivoting to video,” the corporate-jargon catchphrase for what happens when a digital media organization lays off a bunch of journalists because it decides video is the future of web content and/or cheaper than paying writers. Glamour and parent company Condé Nast are no strangers to the attendant dilemma of figuring out how to adapt a business model that once worked well for print publications to a digital-first marketplace. In its latest salvo in the war for clicks, eyeballs, and engagement, Glamour appears to have skipped pivoting to video and invented a new tactic: pivoting to performance art. Now that longtime editor Cindi Leive is out the door, why aspire to be a fashion magazine when you can be a Marina Ambramović installation instead? Continue reading at 'Slate'

[ Slate | 2017-11-02 00:00:00 UTC ]
News tagged with: #web content #paying writers #business model #print publications #latest salvo #performance art #fashion magazine

Other Publishing stories related to: 'Is This Video of Gigi Hadid Wordlessly Staring Into a Camera the New ASMR?'

Facebook Buys LiveRail to Grow Its Video Ad Business

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at AdWeek

[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing concerns #video inventory #intended audience #audience data #video publishers #premium publishers

Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller

Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the... Continue reading at Advertising Age

[ Advertising Age | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video ads #video inventory #real-time auctions #ad technology #timely fashion

Lessons From the Leaders: What it Takes to Make Digital Video a Success

Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good reason

Infographic: Overcoming Skips and Other Best Practices for Online Video

Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online video #ad spending #video content

Amazon phone: What does it mean for bookstores? (+video)

The new Amazon Fire phone comes with technology that allows consumers to scan an item and then purchase it on Amazon. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon phone

The Recommender: Scott Mebus Needs You To Know That Vertical Video Is Not Okay

The best things on the Internet this week, curated by Fast Company employees. Scott MebusPhoto by Celine Grouard for Fast Company Name: Scott Mebus Role at Fast Company: Head of video and TV Twitter: @scottmebus Titillating Fact: I wrote a children's book series, The Gods of Manhattan, about a... Continue reading at Fast Company

[ Fast Company | 2014-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #celine grouard #fast company #book series #real life #lifelong dream

Google's Acquisition Shows It's Hungry for More Digital Video Advertising

Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek

[ AdWeek | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moving forward #apple tv #media companies

Should adults be embarrassed to be reading young adult books? (+video)

Those in the literary community are weighing in on both sides of the debate, with some saying young adult books aren't sophisticated and others saying they should be able to read whatever they like without being ashamed. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary community

Stephen Colbert has some choice words for Amazon (+video)

In a recent episode of his show, Colbert discussed the dispute between Amazon and publisher Hachette which has caused some books, including his own, to be delayed or unavailable to customers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen colbert #choice words #recent episode #colbert discussed #publisher hachette

Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers

MIT's robotic limbs pave the way for real-life Doc Ock (video)

Two groups of MIT scientists are working on robotic limbs, which when worn together can make you look like one famous comic book villain: Doctor Octopus. Unlike prosthetic limbs developed to replace real ones, the teams' (from MIT's d'Arbeloff... Continue reading at Engadget

[ Engadget | 2014-06-04 00:00:00 UTC ]
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How do they protest in Thailand? By reading in public (+video)

In Thailand, various protestors are gathering in public places to silently read books like '1984' and 'Unarmed Insurrection' to convey how they feel about the country's political situation. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public places #unarmed insurrection #political situation

Google Looks Beyond YouTube For Video Ad Dollars

Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #video ads #video business #search giant

Hillary Clinton's memoir excerpt: What can we learn from it? (+video)

A second preview of Clinton's book 'Hard Choices' was recently released and the excerpt details her 'partnership and friendship' with President Obama and her wish to 'revisit certain choices.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hillary clinton #hard choices #recently released #president obama

Kargo, Moat Serve Mobile Video Metrics

Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s... Continue reading at AdWeek

[ AdWeek | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video ads #johnson johnson #industry moves #select clients

Why Mobile Video Is Driving the Push for Cross-Platform Measurement

Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But... Continue reading at Advertising Age

[ Advertising Age | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #videos viewed #mobile devices #company plans

Osprey develops first video game

Osprey has developed its own video game, the first in a planned series, slated for release this... Continue reading at The Bookseller

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video game #planned series

Buyer's Guide: Diversifying Revenue with Video, Webinars, and Events

By John Parsons This article is from the Publishing Executive Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guide sections #emerging technology #media industry #digital publishing