iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

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London Public Library refuses to rent space to event featuring author of How Woke Won

The London Public Library in southwestern Ontario is standing by its decision to block The Society for Academic Freedom from holding an event featuring controversial British author Joanna Williams. Continue reading at CBC

[ CBC | 2023-05-18 08:00:00 UTC ]
More news stories like this | News stories tagged with: #academic freedom #british author

Vice Media files for Chapter 11 bankruptcy, the latest in a string of digital media setbacks

Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading at ABC News

[ ABC News | 2023-05-15 11:47:06 UTC ]
More news stories like this | News stories tagged with: #vice media #meteoric rise #digital media

The second-gen Apple Pencil drops to $89, plus the rest of the week's best tech deals

It's Friday, which means it's time for another roundup of good deals on recommended tech. Among this week's highlights, the second-gen Apple Pencil is back down to an all-time low of $89, while the latest Echo Dot is within $5 of the best price we've tracked at $30. If you need to upgrade the... Continue reading at Engadget

[ Engadget | 2023-05-05 16:30:08 UTC ]
More news stories like this | News stories tagged with: #robot vacuums #heavily discounted #self-emptying base #buying advice #follow @engadgetdeals #kindle

2022 Print Book Sales in 10 Major Markets Were Flat Compared to Previous Year

A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #flat compared #print books #nielsen #print book

NewFronts Day 3—Twitter shows up after all and inside TikTok’s invite-only event

Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age

[ Advertising Age | 2023-05-04 14:42:00 UTC ]
More news stories like this | News stories tagged with: #upfront negotiations #digital platforms #senior vp #reach audiences #premium publisher

“Maybe This Means Something.” Min Jin Lee on Vulnerability and Audacity, in Life and on the Page

Illustration by Krishna Bala Shenoi. Talk Easy with Sam Fragoso is a weekly series of intimate conversations with artists, authors, and politicians. It’s a podcast where people sound like people. New episodes air every Sunday, distributed by Pushkin Industries.  * Live from On Air Fest in... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-02 08:54:53 UTC ]
More news stories like this | News stories tagged with: #talk easy #people sound #sam fragoso #weekly series #intimate conversations #episodes air #pushkin industries #award-winning author

BPG Promotes Three in Retail, Marketing Roles

Michele Misiak has been named executive v-p for direct to consumer and retail sales at Baker Publishing Group, and Raela Schoenherr and Brianne Dekker get new roles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #retail sales

10 New Bookish Tote Bags for Your Latest Library or Bookstore Haul

Your library and bookstore hauls will be looking good in these new bookish tote bags. - Kelly Jensen Continue reading at Book Riot

[ Book Riot | 2023-05-01 10:31:00 UTC ]
More news stories like this | News stories tagged with: #bookstore

The top 5 AI marketing activations you need to know about right now

Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age

[ Advertising Age | 2023-04-27 09:30:00 UTC ]
More news stories like this | News stories tagged with: #harry potter

The Meaning of ‘Lottery in June, Corn be Heavy Soon’

By Dr Oliver Tearle (Loughborough University) ‘Lottery in June, corn be heavy soon.’ This line is a quotation from one of the most disturbing short stories of the entire twentieth century; but what does it mean? Shirley Jackson’s ‘The Lottery’, published in the New Yorker in 1948, has been read […] Continue reading at Interesting Literature

[ Interesting Literature | 2023-04-25 17:00:58 UTC ]
More news stories like this | News stories tagged with: #shirley jackson #short stories

Why Nielsen Isn’t Joining TV’s Latest Measurement Collaboration

Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at AdWeek

[ AdWeek | 2023-04-25 14:14:53 UTC ]
More news stories like this | News stories tagged with: #cross-platform measurement #latest effort #media agencies #streaming platforms #nielsen

The Morning After: Apple wins appeals court ruling against Epic Games

The long-running legal tussle between Apple and Epic Games picked up another ruling, in the former’s favor, although the three-judge panel also upheld a part of the original ruling in Epic's favor. The US Ninth Circuit Court of Appeals upheld a lower court ruling, which rejected most of Epic's... Continue reading at Engadget

[ Engadget | 2023-04-25 11:16:04 UTC ]
More news stories like this | News stories tagged with: #regulatory issues #european commission #web browsers #kindle scribe #multi-column layout #kindle

Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marketing ecosystem #newly launched #miami beach #digital media

At London Book Fair: Translation Markets’ Expansion, Challenges

'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
More news stories like this | News stories tagged with: #challenges appeared #major shift #american culture

Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek

[ AdWeek | 2023-04-14 12:00:00 UTC ]
More news stories like this | News stories tagged with: #snoop dogg #digital media

The Steve Jobs Archive releases e-book chronicling the Apple co-founder's life in his own words

Populated with photographs, emails, speeches and interviews, "Make Something Wonderful" is a chronological exploration of the life of Steve Jobs. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-04-12 22:11:45 UTC ]
More news stories like this | News stories tagged with: #steve jobs #e-book

Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #programmatic ads #open market #significant portion #publishers make

London Book Fair: International Publishers Association Events

The Geneva-based International Publishers Association is represented by speakers in a number of London Book Fair events. The post London Book Fair: International Publishers Association Events appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-31 19:43:11 UTC ]
More news stories like this | News stories tagged with: #london book fair #publishers association

Apple’s 'Tetris' movie trades real-life drama for spy fantasies

No, the origins of Tetris didn't involve a high-speed car chase, but the true story behind the game still reads like a spy novel. There's corporate intrigue, nefarious government agencies and an envious amount of globe-trotting. But the reality wasn't enough for the creative minds behind Apple's... Continue reading at Engadget

[ Engadget | 2023-03-30 12:30:20 UTC ]
More news stories like this | News stories tagged with: #important role #soviet union #graphic novel

Apple Music bug on iOS is reportedly mixing up people's playlists

Apple Music users on iOS are highlighting a fairly serious bug that is causing other people's playlists and songs to appear in their libraries, according to multiple Redditors. On top of that, some users have complained that their own playlists have outright disappeared or been replaced by... Continue reading at Engadget

[ Engadget | 2023-03-23 10:30:03 UTC ]
More news stories like this | News stories tagged with: #libraries