iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

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Best Buy’s best Black Friday deals: TVs, laptops, Apple gear, and more

As per modern tradition, Black Friday deals are already here, well before Thanksgiving. You don’t have to wait to save money—in fact, if you do, you run the risk of missing out. Not everything will remain in stock, as Best Buy warns in its Black Friday FAQ. Many of today’s best-known tech... Continue reading at PC World

[ PC World | 2022-11-17 19:44:06 UTC ]
More news stories like this | News stories tagged with: #web browsing #apple watch #music control #black friday #deep discount #great start #kindle


Greece Is Bologna Book Plus’ First Market of Honor

In March's edition of Bologna Children's Book Fair, the Book Plus program will have Greece as its own 'market of honor' exhibitor. The post Greece Is Bologna Book Plus’ First Market of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-14 18:23:22 UTC ]
More news stories like this | News stories tagged with: #honor appeared #book fair #bologna children #children's book #bologna book


Christian Children's Book Publishers Eye Wider Market

Publishers are adding books they say are faithful to Biblical values, but not explicitly religious, leaving it to parents to draw connections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #christian children #draw connections #children's book


NPD BookScan: The US Market, Early 2022 Holidays

In a trend reflecting reader behavior more than supply-chain issues, the American book market heads downward in NPD's BookScan data. The post NPD BookScan: The US Market, Early 2022 Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-07 18:29:40 UTC ]
More news stories like this | News stories tagged with: #supply-chain issues #bookscan data #bookscan #book market


AAP: Six Charts on the US Book Market, 2017 to 2021

Following record book sales in the US in 2021, we review five years of book market data collected by the Association of American Publishers. The post AAP: Six Charts on the US Book Market, 2017 to 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-03 15:12:27 UTC ]
More news stories like this | News stories tagged with: #post aap #american publishers #book market


Your guide to free virtual literary events this November.

We love to be active and engaged members of the literary community. We also love to not leave our bed. Now you can do both! * 2022 Brooklyn Public Library Book Prize Celebration November 2 @ 7pm EST Hosted by Isaac Fitzgerald, this event will celebrate the winners of this year’s BPL Book Prize... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-02 13:30:38 UTC ]
More news stories like this | News stories tagged with: #literary community #isaac fitzgerald #book prize


Beyrouth Livres: A First Staging in a Troubled Market

The new iteration of the francophone book fair in Beirut was designed 'to have the author meet the public' in beleaguered Lebanon. The post Beyrouth Livres: A First Staging in a Troubled Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-31 15:18:37 UTC ]
More news stories like this | News stories tagged with: #book fair


Spotify accuses Apple of impeding its fledgling audiobook business

Spotify launched its audiobook business just last month with 300,000 titles, but is now saying that Apple is engaging in "anticompetitive" behavior that is impinging the new business, the company wrote in a blog post. It said that Apple rejected its audiobook purchasing system three times due to... Continue reading at Engadget

[ Engadget | 2022-10-26 07:02:10 UTC ]
More news stories like this | News stories tagged with: #app store #european commission #audiobook


Apple releases macOS Ventura, iOS 16.1 and iPadOS 16

It's a major Apple update day, as the company is rolling out new versions of its iPhone, iPad and Mac operating systems. While iPhone users at large have already had a taste of iOS 16, this will be the first time that most folks will get their hands on iPadOS 16 and macOS Ventura.Apple delayed... Continue reading at Engadget

[ Engadget | 2022-10-24 17:08:44 UTC ]
More news stories like this | News stories tagged with: #finally coming #accessibility options #worth noting #libraries


Jamie Oliver and Geri Halliwell-Horner become the latest celebrities to announce children’s books

Publishers have faced criticism for producing books considered ‘an easy sell’ Chef Jamie Oliver and former Spice Girl Geri Halliwell-Horner have become the latest celebrities to announce new children’s books, with experts saying there is no sign the celebrity-authored children’s book trend will... Continue reading at The Guardian

[ The Guardian | 2022-10-21 10:05:05 UTC ]
More news stories like this | News stories tagged with: #jamie oliver #geri halliwell-horner #faced criticism #giant adventure #title character #penguin random house #children’s book


Forbes’ Event Revenue Rises 60% as It Embraces Hybrid Formats

The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately held property, which in July scuttled its plan to go public via a... Continue reading at AdWeek

[ AdWeek | 2022-10-17 11:14:16 UTC ]
More news stories like this | News stories tagged with: #hybrid model #news publisher


Frankfurt Week: A New Report on the Indian Book Market

With more than 90 percent of the Indian book market market in educational publishing, India's publishers report an upbeat assessment. The post Frankfurt Week: A New Report on the Indian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-17 10:47:07 UTC ]
More news stories like this | News stories tagged with: #frankfurt week #educational publishing #book market


The Morning After: Our verdict on the Pixel 7 and Pixel 7 Pro

Yes, we’ve got full reviews of Google’s new flagship phones as well as its first smartwatch. The phones fare better than the wearable, but we are on the seventh generation of Pixel smartphones, so that’s to be expected.In addition to new software features and Tensor G2 chip, the Pixel 7 Pro gets... Continue reading at Engadget

[ Engadget | 2022-10-13 11:15:44 UTC ]
More news stories like this | News stories tagged with: #libraries


Apple iCloud photo libraries will soon be viewable in Windows

It should soon be much easier to access your iPhone's photo collection on a Windows-based PC. Microsoft is updating Windows 11 with the option to directly view iCloud photo libraries in the Photos app — you won't need your browser, just an iCloud app from Microsoft's store. So long as your... Continue reading at Engadget

[ Engadget | 2022-10-12 14:17:46 UTC ]
More news stories like this | News stories tagged with: #android apps #xbox consoles #libraries


Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #mobile app #news publisher


Germany’s Börsenverein Lists Events for Frankfurter Buchmesse

The organization of Germany's publishers and booksellers is highlighting several timely events at Frankfurter Buchmesse. The post Germany’s Börsenverein Lists Events for Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-10 20:51:10 UTC ]
More news stories like this | News stories tagged with: #post germany #frankfurter buchmesse


Star Trek: Picard’s latest trailer suggests the series will end with a bang

With New York Comic Con underway this weekend, Paramount shared a new trailer for the final season of Star Trek: Picard. After the previous teasers mostly played up the nostalgia of the principal cast of The Next Generation returning to the franchise, the new trailer finally offers a look at... Continue reading at Engadget

[ Engadget | 2022-10-08 22:09:19 UTC ]
More news stories like this | News stories tagged with: #unexpected ways #star trek #pulp fiction #october 27th #begin streaming #february 16th #comic con


Amazon's Eero Pro 6E WiFi bundle is $280 off for Prime members

Amazon has been slashing the prices of its own products over the past few days as we approach its second Prime Day event for the year. After holding a sale for its Fire tablets, Kindle Paperwhite and Fire TVs, the company is now also selling the Eero Pro 6E tri-band mesh WiFi devices at heavily... Continue reading at Engadget

[ Engadget | 2022-10-06 12:48:47 UTC ]
More news stories like this | News stories tagged with: #prime members #fire tablets #kindle paperwhite #fire tvs #lower latency #buying advice #follow @engadgetdeals #kindle


Sephora, SheaMoisture, Stitch Fix, Ritz-Carlton back Hearst Magazines’ ‘Celebrate Black’ event

The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age

[ Advertising Age | 2022-09-27 15:00:48 UTC ]
More news stories like this | News stories tagged with: #hearst


Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital space #science fiction