Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-09-22 00:00:00 UTC ]
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The Mac, formerly the more austere Macintosh, turns 40 today, putting Apple’s longest-running product squarely in middle age. But like someone who sees the back half of their life approaching and gets in marathon-runner shape, the Mac is in the strongest place it’s been for decades. From a... Continue reading at Engadget
[ Engadget | 2024-01-24 16:15:20 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Our new Google calendar, to be updated throughout the year and to which readers can subscribe, keeps track of the dates of select trade shows, book fairs, and awards and prizes in 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-02 05:00:00 UTC ]
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In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
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Apple has been noticeably missing in the list of companies with their own generative AI product, but based on a new report by The New York Times, it's looking to change that real soon. In recent weeks, Apple has reportedly started negotiating with major publishers and news organizations to ask... Continue reading at Engadget
[ Engadget | 2023-12-23 07:43:48 UTC ]
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The Hugo Award-winning The Murderbot Diaries books from Martha Wells are becoming a 10-episode Apple TV+ series starring Alexander Skarsgård, Apple announced. It will follow a self-aware "SecUnit" robot that must hide its free will in order to complete a dangerous assignment and comes from About... Continue reading at Engadget
[ Engadget | 2023-12-15 11:55:59 UTC ]
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US trade revenue was down 0.1 percent year-to-date, and down 0.4 percent for the month of September YTD, in the AAP's StatShot report. The post AAP’s September StatShot: US Book Market Up 0.8 Percent YTD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
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At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
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Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
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The Game Awards got it wrong this year. One of the titles nominated for Best Independent Game, Dave the Diver, was produced by Nexon, one of the largest video game studios in South Korea. No matter how hard you squint, it is not indie. Dave the Diver is an excellent pixel-art game about deep-sea... Continue reading at Engadget
[ Engadget | 2023-12-01 20:52:11 UTC ]
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The U.K.-based publisher said a proposed stock market delisting will save money and give it more flexibility to react to business challenges and opportunities. The U.S. is Quarto's largest market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
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After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
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A new feature on Apple Books gives users Spotify Wrapped–style insights into their reading habits in 2023—a year in which Jack Carr, Prince Harry, Britney Spears, and Rebecca Yarros topped the Apple Books charts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
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Cyber Monday is almost over but the deals are not yet gone. There are still a number of great tech deals out there, so if you're a little late to the holiday shopping frenzy that has been the past few days, fear not. You can still save on gadgets from Apple, Sonos,... Continue reading at Engadget
[ Engadget | 2023-11-27 23:00:03 UTC ]
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Black Friday 2023 is finally upon us, so if you're just getting started on your holiday shopping, you're in luck. Even though we've seen Black Friday deals populate the internet over the past couple of weeks, there remain plenty to be had today. Many of the deals we've... Continue reading at Engadget
[ Engadget | 2023-11-24 15:32:10 UTC ]
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Black Friday 2023 is finally here, and if you're just getting around to your holiday shopping, there are a ton of great deals to be had across the internet. Black Friday may still technically be one day, but we've been seeing solid early Black Friday deals throughout the... Continue reading at Engadget
[ Engadget | 2023-11-24 14:12:44 UTC ]
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Several digital publishers are doubling down on the business they still carry some authority over: events. Continue reading at Digiday
[ Digiday | 2023-11-14 05:01:00 UTC ]
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When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a... Continue reading at AdWeek
[ AdWeek | 2023-11-13 21:00:00 UTC ]
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