The Mac turns 40: How Apple Silicon cured its midlife crisis

The Mac, formerly the more austere Macintosh, turns 40 today, putting Apple’s longest-running product squarely in middle age. But like someone who sees the back half of their life approaching and gets in marathon-runner shape, the Mac is in the strongest place it’s been for decades. From a revenue perspective, Mac sales declined precipitously in 2023, but that came on the heels of four years of growth that was likely the product of pent-up demand for an improved Mac lineup. In 2020, Apple finally started delivering on that, thanks in large part to Apple Silicon arriving in the Mac, ushering in the era we’re in now. While the Mac was on shaky ground prior to Apple Silicon, it would now be pretty silly to suggest the Mac won’t make it to its 50th birthday. That wasn’t always a given, though. While the Mac is Apple’s oldest product, it’s also gone through numerous moments where it appeared to be on the brink of irrelevance or complete disaster. Through most of the ‘90s, before CEO Steve Jobs returned to lead the company he had founded, the Macintosh was a mess. It was too expensive for the power it delivered, Apple’s product lineup was confusing and cluttered and Windows PCs now had both the GUI and performance to make the Mac a poor choice for most people. And even after Jobs returned and introduced the iMac and iBook while revitalizing the Power Mac and Powerbook lines, the G3 and G4 still lagged behind PCs in most tasks. Ironically, the move to Intel in 2006 helped make... Continue reading at 'Engadget'

[ Engadget | 2024-01-24 16:15:20 UTC ]
News tagged with: #m3 architecture #past june #m3 ultras #surely coming #consumer-focused level #mainstream titles #death stranding #big games #standalone device #vision device #futile calls #spatial computing #whopping $3 #— witness #ibook

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The Mac turns 40: How Apple Silicon cured its midlife crisis

The Mac, formerly the more austere Macintosh, turns 40 today, putting Apple’s longest-running product squarely in middle age. But like someone who sees the back half of their life approaching and gets in marathon-runner shape, the Mac is in the strongest place it’s been for decades. From a... Continue reading at Engadget

[ Engadget | 2024-01-24 16:15:20 UTC ]
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Engadget Podcast: Apple’s M4 chip heads to the iMac, Mac mini and MacBook Pro

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Dana Spiotta’s ‘Wayward’ is much more than a midlife crisis novel

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Apple says the Mac Pro will be made in America

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Hosein scoops Commonwealth Short Story Prize for 'uncanny' tale of midlife crisis

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Graphic Novels Publisher NBM Turns 40

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Artists Turned Apple's App Store Guidelines Into A Lovely Comic Book

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BEA 2016: Terry McMillan: Rocking a Midlife Crisis

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iPhone, Mac and App sales fuel Apple profits

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Will the Apple ebook price-fixing case be turned upside down?

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[ The Christian Science Monitor | 2014-12-17 00:00:00 UTC ]
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The 'Moosewood Cookbook' Turns 40

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[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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Virago celebrates turning 40

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Turn, turn, turn

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New partnership between Oprah Winfrey and Apple brings Oprah's Book Club to Apple Books and Apple TV+

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