iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

Other Publishing stories related to: 'iOS9 and the iPad Pro: what the latest Apple event means for marketing'

The Morning After: Apple Watch X will herald a dramatic redesign

Apple has a thing for 10th anniversaries: The iPhone X made its debut a decade after the first iPhone arrived. The rumor mill says Apple Watch’s 10th edition justifies a similarly dramatic reworking of its original template. Reports suggest 2025’s Apple Watch X will ditch the slide-in lugs in... Continue reading at Engadget

[ Engadget | 2023-08-15 11:15:12 UTC ]
More news stories like this | News stories tagged with: #week earlier #including marvel #kindle

Author says the Apple TV+ 'Tetris' movie ripped off his book

The Apple TV+ film Tetris was copied from a book written years ago, according to a lawsuit filed against the tech giant and the Tetris Company. Dan Ackerman, the editor-in-chief of Gizmodo, has accused the plaintiffs of ripping off his book The Tetris Effect, which tells the history of the game... Continue reading at Engadget

[ Engadget | 2023-08-09 06:17:44 UTC ]
More news stories like this | News stories tagged with: #apple tv+ #tech giant #desist letter #major source #point home #lengthy list #real life #book written

Circana on July’s US Print Book Market: A Slight Frontlist Gain

Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
More news stories like this | News stories tagged with: #flat sales #bestseller list #book market #print book

What the sale of a major American book publisher means for authors, the industry — and you

Book publisher Simon & Schuster's sale to investment firm KKR is novel in many ways, but also part of a long-term trend. History tells us to expect the unexpected. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-08 17:35:35 UTC ]
More news stories like this | News stories tagged with: #book publisher

Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Video and Audio Downloader Pro 2 review: Save YouTube videos and more

At a glance ProsResolutions up to 8K possible, direct extraction of MP3 filesConsNo downloading of videos behind paywallsOur VerdictThe Video and Audio Downloader Pro 2 is easy to use and useful, especially for users of public service media libraries. Watching videos offline has evolved... Continue reading at PC World

[ PC World | 2023-08-04 16:46:51 UTC ]
More news stories like this | News stories tagged with: #personal software #worked smoothly #downloading media #downloading playlists #direct extraction #makes sense #films threaten #media library #download audio #local storage #download netflix #simply surf #address bar #input field #libraries

Video and Audio Downloader Pro 2 review: Save YouTube videos and more

[ PC World | 2023-07-31 17:44:06 UTC ]
More news stories like this | News stories tagged with: #personal software #worked smoothly #downloading media #downloading playlists #direct extraction #makes sense #films threaten #media library #download audio #local storage #download netflix #simply surf #address bar #input field #libraries

The AirPods Pro drop back to an all-time low, plus the rest of this week's best tech deals

This week, the biggest event in tech took place in Seoul with Samsung's Unpacked showcase. Among other announcements, the company officially unveiled its latest foldable smartphone, the Galaxy Z Fold 5. It's not even available yet, but Amazon is offering a $200 gift card if you pre-order from... Continue reading at Engadget

[ Engadget | 2023-07-28 18:33:17 UTC ]
More news stories like this | News stories tagged with: #6ghz band #record low #buying advice #$100 savings #follow @engadgetdeals #kindle

Publishers Tap Into Market for Tarot Cards, Crystals, and More

Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #tarot cards

Spain’s Book Market in 2022: Up 5.5 Percent

The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
More news stories like this | News stories tagged with: #post spain #annual report #book market

AAP StatShot Shows the US Book Market Flat in May

In the US, sales of books for adults and education were up in May, as children's books slid again, per AAP's StatShot. The post AAP StatShot Shows the US Book Market Flat in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
More news stories like this | News stories tagged with: #book market

Abrams Announces Marketing and Publicity Groups Restructuring

With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book imprints #reach readers #children’s book

Adapting to Market Demands and Trends at Imago

Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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Apple’s powerhouse headphone brand Beats has a new designer. See his first big product

We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company

[ Fast Company | 2023-07-19 10:00:00 UTC ]
More news stories like this | News stories tagged with: #hardcover book

After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with: #user experience #privately owned

The best Amazon Prime Day iPad and tablet deals for 2023

iPads may be the most sought-after tablets, but there are plenty of others on the market that are worth considering, and a few are on sale for Amazon Prime Day. If you've been eyeing a new iPad, you're in luck, as many of Apple's tablets have been discounted for the shopping event. If you prefer... Continue reading at Engadget

[ Engadget | 2023-07-12 11:58:13 UTC ]
More news stories like this | News stories tagged with: #bigger display #good chunk #app support #niche group #viable option #yahoo life #car experts #roughly $65 #$100off apple #$50off apple #kindle

The best Amazon Prime Day iPad and tablet deals for 2023

A number of tablets we recommend are on sale for Prime Day, including various iPads and Amazon Fire devices. Remember that you’ll need to be a Prime subscriber to take advantage of some of the offers, but thankfully, not every discount is Prime-exclusive this year. If you’ve been looking to buy... Continue reading at Engadget

[ Engadget | 2023-07-11 14:39:08 UTC ]
More news stories like this | News stories tagged with: #larger battery #bigger display #good chunk #1tb ssd #surface pro #app support #niche group #yahoo life #car experts #roughly $65 #$100off apple #$50off apple #kindle

Streaming services are removing original TV and films. What this means for your favourite show – and our cultural heritage

As part of recent challenges, multiple services have removed TV and film from their libraries – in many cases, meaning they are gone forever, inaccessible to any fan. Continue reading at The Conversation

[ The Conversation | 2023-07-10 20:08:39 UTC ]
More news stories like this | News stories tagged with: #streaming services #cultural heritage #multiple services #libraries

BBC: Metropolitan police say ‘no investigation at this time’ into suspended presenter – latest updates

Force says detectives met with BBC to discuss allegations presenter paid teenager for sexual images Persephone Bridgman Baker, a partner at Carter-Ruck, has spoken on Sky News about the legal situation, reminding viewers why the name of the presenter has been kept from the public eye so far. She... Continue reading at The Guardian

[ The Guardian | 2023-07-10 14:37:56 UTC ]
More news stories like this | News stories tagged with: #latest updates #sky news #public eye #major publisher

Library Event Cancelations, Changes, and Support for Pride Month 2023

A look at the destruction of Pride displays, cancelation of Drag storytimes, and other June LGBTQ+ events in U.S. libraries in 2023. Continue reading at Book Riot

[ Book Riot | 2023-07-10 10:36:00 UTC ]
More news stories like this | News stories tagged with: #pride displays #libraries