Abrams Announces Marketing and Publicity Groups Restructuring

With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
News tagged with: #book imprints #reach readers #children’s book

Other Publishing stories related to: 'Abrams Announces Marketing and Publicity Groups Restructuring'


Abrams Announces Marketing and Publicity Groups Restructuring

With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book imprints #reach readers #children’s book


Octopus marketing and publicity restructure as Grindon and Brown step up

Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-09 20:07:57 UTC ]
More news stories like this | News stories tagged with: #announced promotions #marketing department #senior roles


Orion unveils restructured group marketing team

Orion Publishing Group has restructured its group marketing team, hiring several new people as part of a drive to deliver "more integrated" support for its individual imprints and authors.  Continue reading at The Bookseller

[ The Bookseller | 2017-02-03 00:00:00 UTC ]
More news stories like this |


Pan Mac restructures sales, marketing, publicity

Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at The Bookseller

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity teams #pan macmillan


My Job in 5: Sarah Taylor, group marketing manager, Troubador Publishing Group

We interviewed Sarah Taylor, group marketing manager at Troubador Publishing Group about her role. Continue reading at The Bookseller

[ The Bookseller | 2016-07-14 00:00:00 UTC ]
More news stories like this |


In the UK: Marcus Leaver Announces Gemini Books Group

The former chief of Quarto and Welbeck, Marcus Leaver announces the formation of a new publisher, the Gemini Books Group. The post In the UK: Marcus Leaver Announces Gemini Books Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-04 20:15:51 UTC ]
More news stories like this | News stories tagged with: #books group #quarto


Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek

[ AdWeek | 2023-09-28 10:30:00 UTC ]
More news stories like this | News stories tagged with: #integrated marketing #streamline operations #news publisher


Editorial Promotions Announced at Ballantine Group

Kara Welsh, president of PRH’s Ballantine Group—home of the Ballantine Bantam Dell imprints—announced a number of editorial promotions within the group. Those include the promotion of Kara Cesare to v-p and editor-in-chief of BBD. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #kara welsh #editorial promotions


Poland’s Draga Group Announces an Audiobook Platform

The Norwegian developer of bespoke audiobook platforms, Beat Technology, is creating a new service, 'Volume,' for Poland's Sonia Draga. The post Poland’s Draga Group Announces an Audiobook Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-13 18:04:35 UTC ]
More news stories like this | News stories tagged with: #post poland #audiobook platform #beat technology #audiobook


Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Vox Media Relaunches and Expands Group Nine’s Performance Marketing Solution

Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek

[ AdWeek | 2022-06-01 11:00:00 UTC ]
More news stories like this | News stories tagged with: #expanded version #digital media


Vox Media and Group Nine Media Announce Merger, Bringing Further Media Consolidation

Digital media companies Vox Media and Group Nine Media are planning a merger, people familiar with the matter tell Adweek. The combined company would instantly become one of the largest digital media publishers in the U.S., helping it compete more effectively against the scale of social... Continue reading at AdWeek

[ AdWeek | 2021-12-13 22:11:18 UTC ]
More news stories like this | News stories tagged with: #vox media #people familiar #combined company #social platforms #advertising budgets #digital media


'Revamp marketing and publicity’, Gay and Uviebinené urge industry

Publishers and industry "gatekeepers" need to rethink and “revamp” the way they market books, authors Roxane Gay and Elizabeth Uviebinené have said. Continue reading at The Bookseller

[ The Bookseller | 2021-11-19 17:39:30 UTC ]
More news stories like this |


Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing


Hachette Book Group Announces Acquisition of Workman Publishing

Workman Publishing, more than 50 years old, is one of the United States' largest independent publishers with a focus in nonfiction. The post Hachette Book Group Announces Acquisition of Workman Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-16 21:05:46 UTC ]
More news stories like this | News stories tagged with: #workman publishing #book group


Bonnier appoints Power to head children's marketing and publicity

Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:13:24 UTC ]
More news stories like this | News stories tagged with: #bonnier


Grisham made SPCK group publishing director as two leave in restructure

SPCK Group has appointed Wendy Grisham to the newly created role of group publishing director, part of a wider restructure that sees a pair of promotions and two departures. Continue reading at The Bookseller

[ The Bookseller | 2021-07-09 06:44:57 UTC ]
More news stories like this | News stories tagged with: #publishing director


ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #frank assessment #covid-19 pandemic #digital content #e-book


Hachette Book Group Announces Diversity Progress in 2020

The Hachette Book Group workforce in 2020 was 3.9 percent black, the company says, 6.7 percent Asian, 20 percent Hispanic or Latinx. The post Hachette Book Group Announces Diversity Progress in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-13 15:32:17 UTC ]
More news stories like this | News stories tagged with: #book group


Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing strategy #macmillan publishers #data analysis #web development #macmillan