iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

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Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #international markets


Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
More news stories like this | News stories tagged with: #book markets #nielsen


What Does Being Jewish Mean? PW Talks to Harvard Law Professor Noah Feldman

In his new book, 'To Be a Jew Today: A New Guide to God, Israel, and the Jewish People,' prolific author and Harvard Law Professor Noah Feldman explores various contemporary approaches to Judaism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-06 05:00:00 UTC ]
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Book Review: ‘The House of Hidden Meanings,’ by RuPaul

Chronicling the high-heeled path to drag-queen superstardom, the new memoir also reveals a celebrity infatuated with his sense of a special destiny. Continue reading at The New York Times

[ The New York Times | 2024-03-05 10:00:18 UTC ]
More news stories like this | News stories tagged with: #book review #memoir


Charli XCX prankster is latest in a long line of authors to fool the public

A writer hoodwinked the internet into thinking the singer nabbed his book title but he’s not the first author to pull a controversial publicity stuntOn Wednesday, writer Gabriel Smith shared what at first glance seemed to be an email sent by the singer Charli XCX, asking if she could use the... Continue reading at The Guardian

[ The Guardian | 2024-03-01 18:33:32 UTC ]
More news stories like this | News stories tagged with: #long line #huge fan #book title


A Neuromancer TV series is coming to Apple TV+

Apple TV+ has announced it's adapting William Gibson's Neuromancer into a 10-episode series. The novel debuted in 1984 and is largely thought to mark the birth of cyberpunk, which includes creations like The Matrix and Robocop. In fact, it's crazy that it has taken four decades for it to get the... Continue reading at Engadget

[ Engadget | 2024-02-29 10:34:03 UTC ]
More news stories like this | News stories tagged with: #small screen #tom clancy #release date #graphic novel


U.K. Publishing Spotlight: Footnote Press Finds Meaning in the Margins

The managing director of the publishing startup describes her disruptive agenda and promises a list of "strong, game-changing voices." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Resisting sentimentality, Laird Hunt's latest book is an elegy for a lost generation

Without even the slightest sentimentality about it, Laird Hunt's new book, 'Float Up, Sing Down,' provides an elegy for a lost generation. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-07 17:33:54 UTC ]
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Zibby Media Invests in Events—With a Touch of Glam

Zibby Media has invested heavily in a traditional means of promoting books: live events. The company has hosted a range of splashy gatherings across the country to bring its readers together, and later this month, founder Zibby Owens will embark on a 24-state tour to promote her debut novel,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #live events #invested heavily #traditional means #promoting books


WAWOG Protestors Disrupt PEN America Event with Mayim Bialik

Protesters from Writers Against the War on Gaza disrupted a PEN America event featuring actor and outspoken Israel supporter Mayim Bialik in Los Angeles on January 31. One protestor, author Randa Jarrar. was physically removed from the scene. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-05 05:00:00 UTC ]
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Palestinian-American writer Randa Jarrar was dragged out of a PEN event.

Despite mounting objections from within the American literary community (as well as public condemnation from two prominent novelists who recently cut ties with the organization), on Wednesday evening PEN America’s Los Angeles branch went ahead with its hosting of a conversation between stand-up... Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-02 19:14:45 UTC ]
More news stories like this | News stories tagged with: #prominent novelists #novelists #literary community


Two novelists have cut ties with PEN over its Mayim Bialik event and Gaza silence.

Two prominent novelists have broken with PEN America over the organization’s decision to platform controversial actor and outspoken ceasefire opponent Mayim Bialik, as well as its relative silence on the unfolding genocide in Gaza (which so far has claimed the lives of at least 120 writers,... Continue reading at Literrary Hub

[ Literrary Hub | 2024-01-31 20:56:06 UTC ]
More news stories like this | News stories tagged with: #pen america #cut ties #national book award #novelists


Taipei International Book Exhibition 2024: A Market Profile

A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
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The Mac turns 40: How Apple Silicon cured its midlife crisis

The Mac, formerly the more austere Macintosh, turns 40 today, putting Apple’s longest-running product squarely in middle age. But like someone who sees the back half of their life approaching and gets in marathon-runner shape, the Mac is in the strongest place it’s been for decades. From a... Continue reading at Engadget

[ Engadget | 2024-01-24 16:15:20 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Publishers Weekly’s 2024 Book Business Events Calendar

Our new Google calendar, to be updated throughout the year and to which readers can subscribe, keeps track of the dates of select trade shows, book fairs, and awards and prizes in 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book fairs #book business