Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-09-22 00:00:00 UTC ]
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Apple has announced sales of three million units internationally for its latest tablet devices,... Continue reading at The Bookseller
[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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Apple has lived up to expectations by announcing a new iPad Mini this evening (23rd October), to... Continue reading at The Bookseller
[ The Bookseller | 2012-10-24 00:00:00 UTC ]
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Unit sales of the iPad rose 84% year-on-year in the third quarter ending 30th June 2012, to a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-25 00:00:00 UTC ]
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The Justice Department and attorney generals from 16 states sued Apple Inc. and five major book publishers, alleging they colluded to raise the price of electronic books. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-12 00:00:00 UTC ]
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Apple certainly had a lot of bases to cover at yesterday's new iPad unveiling, so some minor details were bound to slip through the cracks. While app suites like iLife and iWork got to bask in the Yerba Buena spotlight touting enhanced resolutions for that Retina Display, the company's decidedly... Continue reading at Engadget
[ Engadget | 2012-03-08 00:00:00 UTC ]
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Amazon's Kindle Store is now iPad optimized. The company on Tuesday introduced a new touch-friendly version of its ebook storefront for iPad that allows readers to purchase and read Kindle books whether it be in Safari with Kindle Cloud Reader or Kindle for iPad. Located at... Continue reading at AllThingsD
[ AllThingsD | 2012-01-11 00:00:00 UTC ]
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Bloomsbury has set up a literary events arm called Bloomsbury Institute, hosting literary salons... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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While many libraries are now checking out ebooks and digital audiobooks in addition to physical media, the Eau Claire library is taking things a step further by lending out iPads themselves. Continue reading at AllThingsD
[ AllThingsD | 2011-09-22 00:00:00 UTC ]
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Apple, its products adored by consumers all over, has nonetheless had a complicated relationship with publishers, who have battled with the tech giant over its intractable position involving the sale of content on its devices. But those who have railed against Apple's hard-headedness are... Continue reading at AdWeek
[ AdWeek | 2011-08-25 00:00:00 UTC ]
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Steve Jobs was wrong. People love to read on the iPad. Lets hope newspaper publishers dont ruin it for everyone. Continue reading at PC World
[ PC World | 2011-08-10 00:00:00 UTC ]
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How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
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The Telegraph is the latest news publisher to try reasserting a paid news economy for its newspaper in digital tablet form. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-06 00:00:00 UTC ]
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In a big win for Apple Inc., magazine publisher Hearst Corp. has agreed to sell subscriptions to the iPad editions of a range of its publications through iTunes, beginning with three of its popular magazines, the publisher said. Continue reading at AllThingsD
[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Hearst will begin selling iPad subscriptions to Esquire, Popular Mechanics, and O, The Oprah Magazine. Continue reading at PC World
[ PC World | 2011-05-05 00:00:00 UTC ]
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Time Inc., the country's largest magazine publisher, has reached a deal with Apple Inc. to make all its iPad editions free for print subscribers, marking a break in the impasse between publishers and Apple and lending support to Time's contention that it's business-as-usual after the ouster of... Continue reading at AllThingsD
[ AllThingsD | 2011-05-02 00:00:00 UTC ]
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The new iPad may be late to its own coming out party. Yuanta Securities Co. reports iPad manufacturer Hon Hai Precision Industry Co. is experiencing production bottlenecks. The shipment of the new version of the tablet might be pushed back from April to June. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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By Joe Wilcox, Betanews Well, that didn't take long. One day after Apple dropped its subscription plan bomb on suspicious publishers, Google officially countered with One Pass. Google strips out the onerous restrictions Apple imposes. It's a brilliant marketing response, and aptly timed with new... Continue reading at Betanews
[ Betanews | 2011-02-17 00:00:00 UTC ]
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European publishers have added their voice to the chorus of criticism of Apples plans for iPad newspaper subscriptions. Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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Oprah Winfrey has teamed up with Apple to launch her famous Oprah's Book Club in Apple Books. Her first selection is Ta-Nehisi Coates' The Water Dancer. As well as bringing her recommendations to the Apple Books app, Oprah also has a series starting on Apple TV+ in November. New episodes are... Continue reading at Betanews
[ Betanews | 2019-09-23 14:41:55 UTC ]
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