Adapting to Market Demands and Trends at Imago

Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]

Other news stories related to: "Adapting to Market Demands and Trends at Imago"

Adapting to Market Demands and Trends at Imago

Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
More news stories like this |

Imago Meets New Needs and Trends

For print management company Imago, its partner network has remained the same in the past year. “We continue to source from China, India, South Korea, and Southeast Asia, as well as Europe,” says president and CEO Howard Musk, adding that China remains the most significant location. “But we are... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #southeast asia #south korea

Authors drive boom in US marketing demand as they seek help to plug books

Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal... Continue reading at The Guardian

[ The Guardian | 2024-06-07 11:30:48 UTC ]
More news stories like this | News stories tagged with: #bookstore #personal connection #book promotion #bookstore events

CI2023: Trends in the Children’s Book Market

Circana's Brenna Connor assessed “The State of the Children’s Book Market” for Children’s Institute 2023 in Milwaukee, speaking about transformations, troubles, and growth opportunities across the children’s, middle grade, and YA sectors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #children’s book #middle grade #growth opportunities #book market

“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts! From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
More news stories like this | News stories tagged with: #verso #publishing world #main gripe #verso books #happy hour #marlowe granados

Imago Strives to Meet Clients’ Every Demand

Travel restrictions and shelter-in-place advisories at the start of the pandemic dried up orders from clients in the travel books and maps segment very quickly. “But now that travel has become possible again,” says Howard Musk, president and CEO of print management company Imago, “we are seeing... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #backlist titles #travel books #travel restrictions

Pacey keeps Open University up to speed as list adapts to post-Covid market

The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller

[ The Bookseller | 2020-11-27 22:33:33 UTC ]
More news stories like this | News stories tagged with: #macmillan #palgrave macmillan #post-covid market #open university

Barbara Marcus reveals trends in 'robust' US children's market

The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller

[ The Bookseller | 2020-09-27 21:41:42 UTC ]
More news stories like this | News stories tagged with: #random house #barbara marcus #huge growth

Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #growing exponentially

Interview: Leonid Palko of the Russian Book Union on ‘Distinctive Market Trends’

Talking with the Russian Book Union's Leonid Palko, we learn that the three-point shape of the national book market appears to be shifting, and publishers are looking to adapt. The post Interview: Leonid Palko of the Russian Book Union on ‘Distinctive Market Trends’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post interview

As the Spanish book market grows, women-led startups fill demand

US sales of children's Spanish-language books rose 6 percent over the past year, while overall Spanish-language books rose 15 percent. As America's demographics continue to change, business-savvy bilingual mothers are creating bilingual books, apps, and videos. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2018-12-05 00:00:00 UTC ]
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Beijing Book Fair 2017: Changing with the Times and Market Demands

Traditionally, the Beijing International Book Fair (BIBF) has focused on educational books, STM titles, and children’s books—in that order. This year’s event, which opens today and runs until August 27, is markedly different with many more categories represented. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opens today #educational books

Shukla: diversity 'is not a marketing trend'

Diversity is not a "marketing trend” and publishers should not "dehumanise" readers or black, Asian and minority ethnic (BAME) authors, Nikesh Shukla told delegates to The Bookseller's Marketing and Publicity Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity conference

Children's Books in China 2017: Trends in the Rights Market

Over the past decade, China has imported classic children’s books of all genres from the West at a rate far faster than it would have taken another country or territory to accomplish, observes director Chen Yushiuan of Beijing-based Bardon Chinese Media Agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past decade #rights market

Decline of Distributors to Christian Stores Reflects Market Trends

Following the closing of Send the Light Distribution (STL) this summer, the number of book distributors serving the Christian market has dropped to a new low. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian market

International Editors Observe Trends in the German Book Market

Contrasts and comparisons, challenges and opportunities: a group of English-language children's book editors share their observations of the Germany market following their summer German Book Office tour. The post International Editors Observe Trends in the German Book Market appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-02 00:00:00 UTC ]
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GKC Panelist Looks at Marketing Trends in Children's Publishing

Made in Me's Eric Huang, one of the speakers at PW's forthcoming Global Kids Connect Conference, talked to us about how the marketing of children's books is evolving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eric huang

New Trends in Book Marketing: Mobile, Millennials and More

For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual worlds #pan macmillan #sara lloyd #book marketing

Now Public, Demand Media Has Bigger Market Cap Than NYT

Demand Media started trading on the New York Stock Exchange this week, making it one of the first IPOs of 2011 and certainly one of the largest media IPOs that will be seen all year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #demand media