Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-25 00:00:00 UTC ]
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It's hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soulThe devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd... Continue reading at The Guardian
[ The Guardian | 2014-02-25 00:00:00 UTC ]
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#deal offers
A Little Friendly Orgy and other porn stories have been sold as work by the author of The Eagle Has LandedReaders fancying a journey into the world of the bestselling thriller author Jack Higgins may be getting a different kind of thrill, courtesy of another writer selling erotic novels under... Continue reading at The Guardian
[ The Guardian | 2014-02-24 00:00:00 UTC ]
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#publisher harpercollins
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We talk to David Fernández Payatos, CEO of Nubico, the Spanish ebook subscription service that is looking to acquire 30% of Spain's e-reading market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-19 00:00:00 UTC ]
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Increased market supply appears to be having an impact on Spanish ebook piracy, though it remains a widespread problem. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-19 00:00:00 UTC ]
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Little, Brown is to publish a first collection of poetry from the late Iain Banks –... Continue reading at The Bookseller
[ The Bookseller | 2014-02-18 00:00:00 UTC ]
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Publisher of the Sun and the Times places advert for position requiring knowledge of privacy issues in the digital eraNews UK, owner of the Sun, the Times and Sunday Times, is hiring a "privacy adviser" two years after the hacking scandal threatened to engulf the company.It has advertised the... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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#major review
#phone-hacking scandal
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Apple will continue to be watched by an antitrust monitor during its appeal of a court order creating the position, a court ruled.While a setback for Apple, which had asked for a stay of the appointment of an external compliance monitor in an ebooks price-fixing conspiracy case, the ruling by... Continue reading at PC World
[ PC World | 2014-02-11 00:00:00 UTC ]
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Open Road, the largest independent ebook publisher, has purchased E-Reads, which is the oldest. The deal, announced Monday, adds 1,200 titles to Open Road's catalog of more than 4,000 ebooks at a... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-02-11 00:00:00 UTC ]
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The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age
[ Advertising Age | 2014-02-10 00:00:00 UTC ]
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#conde nast
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Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at The Guardian
[ The Guardian | 2014-02-10 00:00:00 UTC ]
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#select group
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Artis Henderson, author of a memoir titled 'Unremarried Widow,' talks about the loss of her husband, Miles, who was serving in Afghanistan, after only four months of marriage. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-08 00:00:00 UTC ]
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The PC business isn’t the only one Sony will abandon. The electronics giant is also closing the books on its North American ebook efforts.“Wait,” you’re probably saying after reading that sentence: “Sony was making an ebook effort in North America?”And you know, that’s pretty hurtful.Still, you... Continue reading at PC World
[ PC World | 2014-02-07 00:00:00 UTC ]
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#sony reader
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As they now become digital publishers, newspaper organizations have a glut of audience insight into what both readers want and advertisers want to know. “Newspapers … are among the most trusted brands for providing valuable a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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#digital advertising
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With its eye firmly fixed on a return to profitability, Sony's been making extensive cuts to its business arms in recent days (bye bye, VAIO!). So it's no surprise the company would train that cost-cutting eye onto another underperforming unit -- its... Continue reading at Engadget
[ Engadget | 2014-02-06 00:00:00 UTC ]
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Apple Inc. faces as much as $840 million in state and consumer antitrust claims related to electronic-book deals with publishers as it continues to oppose a court-ordered monitor in a related U.S.... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-02-03 00:00:00 UTC ]
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#$840 million
Wanted: someone unconnected with the newspaper and magazine publishing industry willing to take on the burden of chairing a new press regulator for £150,000 a year.Applicants are being invited for the inaugural chair of the Independent Press Standards Organisation (Ipso) in an advert placed in... Continue reading at The Guardian
[ The Guardian | 2014-02-03 00:00:00 UTC ]
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#john witherow
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Internet ad revenues are growing fast. But, even now, they make up only 4.5% of the global wholeHere, as recession ends, is a reality check on the global media ad market (courtesy of Nielsen). Revenues via the internet are up 32.4%, up 4.3% via TV and 5.1% on posters. But they're down 2.2% for... Continue reading at The Guardian
[ The Guardian | 2014-02-02 00:00:00 UTC ]
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The survey was conducted by the site Good e-Reader among participants whom Good e-Reader estimated buy between 50 and 100 books a year. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-01 00:00:00 UTC ]
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In an article for the Paris Review, “This Month’s Most Expensive E-Books," Dan Piepenbring wonders 'what's the limit one is willing to pay for a digital edition?" Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-31 00:00:00 UTC ]
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