Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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UK publishers are reporting strengthening international ebook sales across 2013, with good... Continue reading at The Bookseller
[ The Bookseller | 2014-01-31 00:00:00 UTC ]
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Romance author's fans succeed with social media drive to persuade Atria books into a paper version of free e-novella released late last yearAfter fans of the romance author Colleen Hoover bombarded her publisher with thousands of tweets and Facebook pleas, Atria has finally bowed to the pressure... Continue reading at The Guardian
[ The Guardian | 2014-01-31 00:00:00 UTC ]
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#follow suit
The whole point of owning an Amazon tablet is that you're eventually gonna buy stuff. Want movies? Amazon's got you covered. Music? Time to check out Amazon's MP3 store. And then, of course, there's books: Amazon expects you to buy lots and lots of ... Continue reading at Engadget
[ Engadget | 2014-01-29 00:00:00 UTC ]
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In this Exprima Talks episode, Corey Pressman talks to startup Beneath the Ink about their ebook enhancement technology, and to author Emma Boling about how she used it in her book, Mistress of France. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-28 00:00:00 UTC ]
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The founder of the Food Network South Beach and New York City Wine & Food festivals shares his cookbook inspirations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-21 00:00:00 UTC ]
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James Appell of Bookmate.ru, Russia's leading ebook subscription service discusses the company's ambitions to expand beyond Russia's borders and to beat piracy. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-17 00:00:00 UTC ]
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A new collection of contemporary short stories by Man Booker Prize-winning Hilary Mantel –... Continue reading at The Bookseller
[ The Bookseller | 2014-01-16 00:00:00 UTC ]
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There are new ways of doing journalism as the digital revolution moves on. But what are these innovations? How do they work? How are they changing journalism, and with what effects?City University London is hosting a panel discussion on 28 January to explore these developments and the challenges... Continue reading at The Guardian
[ The Guardian | 2014-01-15 00:00:00 UTC ]
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The Nazi dictator’s controversial manifesto is among the bestselling political books on Amazon and iTunes. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-10 00:00:00 UTC ]
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Russia's ebook market is expanding as more legitimate titles come online and efforts are made to fight piracy. Could ebook piracy finally be waning? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-09 00:00:00 UTC ]
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In 2013, Russia overtook the UK and Brazil to become the world's third largest ebook market, trailing only China (in 2nd) and the United States (first). Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-09 00:00:00 UTC ]
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Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper... Continue reading at The Guardian
[ The Guardian | 2014-01-05 00:00:00 UTC ]
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Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age
[ Advertising Age | 2014-01-01 00:00:00 UTC ]
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Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
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Publisher Egmont has launched 76 of its Enid Blyton titles in ebook format. The titles, which... Continue reading at The Bookseller
[ The Bookseller | 2013-12-27 00:00:00 UTC ]
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Much as we admired the potential of the YotaPhone in our recent review, we just couldn't overlook its lack of support for popular e-reading platforms like Amazon Kindle and Google Books. That problem hasn't been solved just yet, but things are ... Continue reading at Engadget
[ Engadget | 2013-12-24 00:00:00 UTC ]
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One might not be able to share an ebook, but it's possible to highlight and annotate them for all to see.There is a moment in The Confessions when Saint Augustine is astonished to find another scholar, Saint Ambrose, reading silently to himself. This quiet encounter 16 centuries ago might be... Continue reading at The Guardian
[ The Guardian | 2013-12-24 00:00:00 UTC ]
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#library book
Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek
[ AdWeek | 2013-12-23 00:00:00 UTC ]
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A publisher continues to hand-bind and hand-sew books that also function as works of art. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-23 00:00:00 UTC ]
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Publishing Perspectives' #EtherIssue debate on the allegedly slowing ebook market reveals apparent contradictions in self-publishing interests. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-20 00:00:00 UTC ]
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