Introducing Our New eBook Collection: Advertising Age Essentials

Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-03 00:00:00 UTC ]
News tagged with: #ebook collection #advertising age #facebook advertising #media metrics #fan base

Other Publishing stories related to: 'Introducing Our New eBook Collection: Advertising Age Essentials'


Google Play to expand ebook offering to 13 new countries

Google Play is soon to make ebooks available in 13 more countries around the world. The company... Continue reading at The Bookseller

[ The Bookseller | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play #make ebooks


McDermid: 'bring down the ebook pirates'

Crime author Val McDermid has directly appealed to the government and police for ebook pirates... Continue reading at The Bookseller

[ The Bookseller | 2014-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook pirates


Wallpaper lets your friends borrow ebooks from real-world shelves

As convenient as ebooks may be, lending them to friends is a headache; copyright woes notwithstanding, it's simply hard to show what you have on offer. Vodafone Romania just made things a bit easier, though. Its new Digital Library Wallpaper gives... Continue reading at Engadget

[ Engadget | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bit easier


Ebooks on course to outsell printed editions in UK by 2018

Consumer ebook market set to almost triple over next four years while PwC predicts sales of printed editions will fallThe ebook will overtake the paperback and hardback as Britons' preferred format for reading their favourite novels by 2018, according to a report. The UK consumer ebook market... Continue reading at The Guardian

[ The Guardian | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading habits #printed editions #educational books #country expected


Sony to sustain Japan ebook activity despite heavy losses

After posting another year of record losses and closing all of its e-reader stores outside of... Continue reading at The Bookseller

[ The Bookseller | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #heavy losses


BEA 2014: A Satisfying Debut Collection: Marthe Jocelyn and Richard Scrimger

“We like each other and we drive each other crazy—that’s a good match for writing,” says Richard Scrimger, describing partnering with fellow Canadian author Marthe Jocelyn on Viminy Crowe’s Comic Book (Tundra, May), illustrated by Claudia Davila. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this |


Maya Angelou Dies, Aged 86

The author and activist Maya Angelou, who died at her home in North Carolina, is best known for her 1969 autobiography "I Know Why the Caged Bird Sings" (Random House). Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #north carolina #random house


Conde Nast Drafts an Internal 'Magna Carta' for Native Advertising

Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who... Continue reading at Advertising Age

[ Advertising Age | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give publishers #publishers won #magna carta #native advertising #conde nast #native ads


Amazon war with Hachette over ebook profit margins intensifies

Dispute has also dragged in authors including JK Rowling and James PattersonIt is another mystery for inspector Rebus to solve. Why is Amazon UK selling Saints of the Shadow Bible, the latest instalment of Ian Rankin's best-selling series about the Edinburgh sleuth, for half the price being... Continue reading at The Guardian

[ The Guardian | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ian rankin #cover price #latest instalment


Why blockbusters survived the web age

Despite endess choice, the books, films and music industries can't escape domination by a handful of monster hitsA monster lays waste to America's cities, smashing skyscrapers and tearing up passenger trains. It's the familiar tale of Godzilla, a mutant lizard last seen rampaging through cinemas... Continue reading at The Guardian

[ The Guardian | 2014-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner brothers #entertainment industry


Government: 'no scope to change 20% VAT rate on ebooks'

There is “no scope” to change the 20% VAT rate on ebooks, the UK government said... Continue reading at The Bookseller

[ The Bookseller | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk government


Oyster, the Netflix of ebooks, now offers more than 500,000 titles

Oyster, an iPhone and iPad app that gives users unlimited access to its catalog of ebooks for $9.95 per month, announced that it now has more than 500,000 titles available on its service. The New York start-up launched to much acclaim last September, hailed as the Netflix of ebooks. But... Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad app #york start-


Distribution: Midpoint Adds Essential

Midpoint Trade Books has signed Florida-based Essential Publishing, effective immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #effective immediately


Cornerstone to publish Mockingbird ebook

To Kill a Mockingbird (William Heinemann) is to be published as an ebook for the first time by... Continue reading at The Bookseller

[ The Bookseller | 2014-04-28 00:00:00 UTC ]
More news stories like this |


The Aging World

In a recent Simpsons episode, a Japanese tourist moves in with Comic Book Guy, infuriating her father, who exclaims: “Daughter, you are coming back to Japan; there are 87 old people who need you to take care of them!” Continue reading at Slate

[ Slate | 2014-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming back


Panel Mania: 'Naja' Introduces a Stylish New Assassin

Naja is a smooth, contemporary update on pulp noir by French comics masters Morvan and Bengal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-02 00:00:00 UTC ]
More news stories like this |


Waterstone 'predicts ebook decline'

Tim Waterstone, the founder of the Waterstone's book shop chain, predicts that the "ebook revolution" will soon go into decline in the UK. Continue reading at BBC World

[ BBC World | 2014-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tim waterstone #ebook revolution


Judge approves class-action suit against Apple in ebooks case

A New York judge has given the go-ahead for a group to collectively sue Apple for damages over its collusion with publishers to fix the price of electronic books.Denise Cote, a judge at the U.S. District Court for the Southern District of New York, wrote in her approval of class status that... Continue reading at PC World

[ PC World | 2014-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york judge #ebooks case #harpercollins publishers #electronic books #district court #southern district #class status #simon schuster


'The Gifts of the State' collects short stories by young Afghanis

'Gifts' consists of 18 short stories by young residents of Afghanistan who write about their lives – filled with tradition and warfare, on top of all the more ordinary things that young people everywhere hope and wish for. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-28 00:00:00 UTC ]
More news stories like this |


Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #procter gamble #ripple effects #production companies