Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
News tagged with:
#ebook collection
#advertising age
#facebook advertising
#media metrics
#fan base
Compares Hachette dispute to past paperback fears, but partially quoting George Orwell is a risky moveAmazon has hit back following an open letter from more than 900 authors criticising its licensing dispute with publisher Hachette, which was published as an ad in the New York Times.However, the... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#status quo
#penguin books
#market share
#big businesses
#reading public
Amazon's fight with Hachette over ebook pricing just got extra-personal. Hot on the heels of writers attacking Jeff Bezos' "retaliation," the Amazon Books Team has posted a Readers United site that calls on you to email Hachette CEO Michael Pietsch... Continue reading at Engadget
[ Engadget | 2014-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook pricing
Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic advertising
Hachette finance chief plays down effect of Amazon tactics as parent Lagardère reports 1% overall dip in salesThe Hachette publishing group has reported a fall in ebook sales as it continues its battle with Amazon over pricing.The publisher of Ian Rankin and Booker prize nominee Joshua Ferris... Continue reading at The Guardian
[ The Guardian | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook sales
#ian rankin
#online retailer
#bestselling authors
On the Kindle forum, Amazon said it wants to price most eBooks at $9.99, claiming lower prices will sell more books and return more money to authors. Many disagree. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
More news stories like this |
Giacomo D'Angelo, product manager at Narcissus.me describes how BackTypo promises to help authors build beautiful books simply and easily. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#product manager
Hachette Book Group's ebook sales declined in the first half of 2014, and the impact of the... Continue reading at The Bookseller
[ The Bookseller | 2014-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook sales
In reviews of previous versions of InDesign, the looming question was always, “Is this version worth the cost of the upgrade or can I skip it?” But with Adobe’s switch to the Creative Cloud subscription model, this question is meaningless. Every subscriber receives the latest version as soon as... Continue reading at PC World
[ PC World | 2014-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ll receive
Amazon recently extended a public challenge to Hachette, saying that if the publisher will lower ebook prices to $9.99, the company won't ask for a larger share of the revenues. This is the first time Amazon has publicly shared details of the dispute between the two companies. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time amazon
Hachette Book Group is “sharing too small a portion” of the revenue from ebooks with... Continue reading at The Bookseller
[ The Bookseller | 2014-07-30 00:00:00 UTC ]
More news stories like this |
After unsuccessfully trying to charm authors, Amazon is now appealing to its customers during the ongoing war with Hachette. The retailer has revealed the reasons behind the spat, i.e. cheaper ebook prices, and the noble intentions behind it. Using... Continue reading at Engadget
[ Engadget | 2014-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon runs
#ongoing war
Amazon.com believes that pricing ebooks at US$9.99 will boost sales by over 74 percent as the books are highly price-elastic.If customers would buy 100,000 copies of a particular ebook at $14.99, then they would buy 174,000 copies of the same ebook at $9.99, boosting total revenue to $1.7... Continue reading at PC World
[ PC World | 2014-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pricing ebooks
#boost revenue
#boost sales
#post tuesday
Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes... Continue reading at Advertising Age
[ Advertising Age | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing interest
#ad industry
#ad spending
#demographic change
#digital edition
The judge presiding over the antitrust case involving Apple Inc.’s $450 million offer to settle an ebook price-fixing lawsuit is said some provisions of the deal could reduce consumers' recovery, Reuters reported. U.S. District Judge Denise Cote said Thursday during a teleconference that she is... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reuters reported
Dutch publishers have failed in their efforts to immediately close down ebook reselling site Tom Kabinet.The Amsterdam District Court ruled Monday that the reseller can stay in business, after the Dutch Publishers Association (DPA) filed a preliminary case at the beginning of July to urgently... Continue reading at PC World
[ PC World | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dutch publishers
#copyright infringement
#original owners
The big publishers lock down their ebooks to their own detriment, according to a new study. Continue reading at PC World
[ PC World | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#study claims
Amazon.com Inc. on Friday introduced Kindle Unlimited, an all-you-can-read ebook subscription service available for $9.99 a month. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-07-19 00:00:00 UTC ]
More news stories like this |
Some Amazon users spotted an ad for a Kindle Unlimited service, which would let users access as many ebook and audio titles as they wanted (within a certain library) for $9.99 a month. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook service
#users access
#audio titles
We look at how Amazon's new ebook subscription service stacks up against similar offerings from Oyster and Scribd in terms of publisher deals, number of books, and the number of books you'll actually want to read. Continue reading at PC World
[ PC World | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook subscriptions
Amazon entered the ebook subscription market Friday by launching Kindle Unlimited, a Netflix-like subscription service for ebooks available for $9.99 a month. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#subscription service