Introducing Our New eBook Collection: Advertising Age Essentials

Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-03 00:00:00 UTC ]
News tagged with: #ebook collection #advertising age #facebook advertising #media metrics #fan base

Other Publishing stories related to: 'Introducing Our New eBook Collection: Advertising Age Essentials'

Adobe begins encrypting user data collected from Digital Editions app

Adobe Systems said Thursday it is now encrypting data it collects about certain ebooks after facing criticism earlier this month for not protecting the data.The Digital Reader blog reported on Oct. 6 that Adobe’s Digital Editions 4 software, used for downloading and reading ebooks, sent detailed... Continue reading at PC World

[ PC World | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading ebooks

The Friday Project signs interview collection

The Friday Project has acquired an “idiosyncratic” collection of interviews with people including Dame Judi Dench and Stewart Lee by author Dan Richards. Publisher Scott Pack acquired World English rights in the book, titled The Beechwood Airship Interviews, from Carrie Plitt at Conville &... Continue reading at The Bookseller

[ The Bookseller | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #friday project #carrie plitt #conville walsh

BuzzFeed to Join IAB's Advertising Elite

BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg... Continue reading at AdWeek

[ AdWeek | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #tech companies #ad platforms #business operations

Amazon agrees ebook pricing deal

Online retailer Amazon reaches a deal with publisher Simon & Schuster over the pricing of ebooks. Continue reading at BBC News

[ BBC News | 2014-10-21 00:00:00 UTC ]
More news stories like this |

Simon Dumenco Named Ad Age Editorial Director

Advertising Age today named Simon Dumenco its editorial director in charge of all editorial strategy and operations for its brands, including Ad Age, Creativity and Internet Week.Mr. Dumenco, a longtime Ad Age columnist and editor at large, takes on the role as Associate Publisher Abbey Klaassen... Continue reading at Advertising Age

[ Advertising Age | 2014-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial strategy #internet week #work closely

SumatraPDF 3 displays multiple documents in tabs, improves eBook UI

Krzysztof Kowalczyk has released SumatraPDF 3.0, a major new release of his lightweight and portable PDF and eBook reader for Windows. Version 3.0 adds support for tabs, allowing users to view multiple documents side-by-side, plus extends support for eBooks and adds a new document measurement... Continue reading at Betanews

[ Betanews | 2014-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook reader #allowing users #user interface #visible change

'Bad Paper': The book about debt collection is 'fascinating' and 'unexpectedly fun'

Halpern's upcoming book on rogue debt collecting is earning praise for bringing 'unexpected literary heft' to the topic and writing a 'colorful and chilling' story. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming book

How the Washington Post is Capitalizing on Mobile Advertising

The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile advertising

SESA: A New Publishing Collective from Southeast and South Asia

Malaysian literary agent Linda Tan Lingard has formed an alliance of a half-dozen publishers to show off what the region’s writers have to offer at the Frankfurt Book Fair. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing collective

Introducing Frankfurt’s New Business Club

New this year at the Frankfurt Book Fair, the Business Club offers exclusive networking opportunities, high-level discussions about book publishing and more. Here is a selection of events for Tuesday, October 7. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business club #book publishing

Multi-Screen Advertising Flourishing in Sports

At Thursday's Future of Digital Sports Media panels during Advertising Week, the topic of abundance kept coming up: the ever-expanding array of content platforms and networks, a national appetite for live sports programming that shows no signs of satiation, and the rapidly diversifying... Continue reading at Advertising Age

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corporate partners #full bloom #ads appearing #registered users

Harlequin passionately embraces Scribd's ebook subscription service

Harlequin, the world's most famous English-language romance fiction publisher, is joining the "Netflixication" of ebooks. For the next year, Scribd will be the exclusive subscription partner for Harlequin and its various imprints. The deal will bring 15,000 titles from the Harlequin backlist to... Continue reading at PC World

[ PC World | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offering books #mira books #subscription service #kindle devices

Video Is 'Display 2.0': Marissa Mayer Woos Advertisers With the 'Yahoo Brand'

As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age

[ Advertising Age | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising week #fast company #agency executives #media platform

Kei Miller wins Forward Prize Best Collection

Kei Miller has won The Forward Prize for Best Collection for The Cartographer Tries to Map a Way... Continue reading at The Bookseller

[ The Bookseller | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kei miller #forward prize

Introducing Albertine, NYC’s Newest Bookstore…and It’s French

A new bookstore has opened inside the French Embassy in New York promising to be a catalyst for a French-American dialogue of ideas. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french embassy

'Food Arts' Collection Heads to NYU

The collection consists of nearly 3500 titles, including a complete set of the magazine and about 15 linear feet of archival materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #complete set

Spiritualism and the Death of the Hero in the Internet Age

Frankfurt Book Fair StoryDrive speaker and Swedish provocateur, Alexander Bard, argues that the internet is engendering a new collective spirituality. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #internet age

Amazon brings Kindle Unlimited ebook subscriptions to the UK

Whether we like it or not, Amazon nearly always launches its new products and services in the US first. It happened with its Fire-branded tablets, set-top box and smartphone. The same can be said for its all-you-can-read ebook service, Kindle... Continue reading at Engadget

[ Engadget | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #set-top box

Innovating to Enable Storytelling in a Digital Age

The CEO of Beneath the Ink, a former Time Warner Cable executive, delivers lessons learned from the digital transformation of the cable industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #digital transformation