Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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Get ready to drink deep from the fountain of knowledge. As he's done in years past, Microsoft senior sales excellence manager Eric Ligman has compiled a veritable flood of free Microsoft ebooks and other resources, offering up nearly 300 gratis guides for your reading pleasure.To be fair, most... Continue reading at PC World
[ PC World | 2014-07-09 00:00:00 UTC ]
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A change to a policy at Conde Nast that affects major beauty advertisers is sending waves of anxiety through some of its largest magazines, including Vogue and Glamour.Referred to internally as the "beauty rotation," the policy long dictated the order in which ads from Revlon, Estee Lauder,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-09 00:00:00 UTC ]
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The war of words between Amazon and Hachette US escalated overnight, after Amazon offered authors... Continue reading at The Bookseller
[ The Bookseller | 2014-07-09 00:00:00 UTC ]
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Despite sounding like a rogue militant organization from G.I. Joe, Hatchette is actually a book publishing group. Tame as that may sound, Hatchette is currently engaged in a high-stakes game of Chicken with a juggernaut in the book sales world:... Continue reading at Engadget
[ Engadget | 2014-07-09 00:00:00 UTC ]
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Eric Ligman, Microsoft Senior Sales Excellence Manager, has released a whole new batch of free ebooks, covering topics such as Windows 8 and 8.1, Windows 7, Office 2013 and Office 365, Azure, Lync 2013, and SQL Server. There are ebooks and resource guides for all things Microsoft. For the past... Continue reading at Betanews
[ Betanews | 2014-07-08 00:00:00 UTC ]
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Oceano, one of the largest Spanish-language publishers, has finally launched a line of ebook titles out of its Mexico subsidiary aimed at Latin America. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-08 00:00:00 UTC ]
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Anna Soler-Pont reports that as publishers have endured the recession, literary translations take backseat, while piracy still hampers ebook adoption in Spain. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-01 00:00:00 UTC ]
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Writing for the Financial Times, Julian Baggini examined some of the latest research, which he argues, is forcing us to 'rethink how we respond to the written word.' Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-30 00:00:00 UTC ]
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Magazine publisher who was an editor on 1960s counter-culture title Oz dies after battle with cancer The nine lives of Felix Dennis: Ive lived an unbelievable life, even if I did do my best to kill myself This much I know: Felix Dennis Weekend Magazine Q&A, Felix Dennis: Its no fun watching... Continue reading at The Guardian
[ The Guardian | 2014-06-23 00:00:00 UTC ]
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Who would you have on a book business World Cup dream team? Who would you place up front? On the bench? As manager We humbly submit our own selections. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
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Citing the Amazon-Hachette dispute, Cory Doctorow addressed the Writing in the Digital Age conference with an impassioned called to fight ebook DRM. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-20 00:00:00 UTC ]
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Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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Apple has avoided an $800 million bill from a clutch of US states and other complainants by reaching an out of court settlement in a controversial price-fixing case. The settlement, the terms of which are yet to be revealed, still has to be ratified by the court and both sides involved in the... Continue reading at Betanews
[ Betanews | 2014-06-18 00:00:00 UTC ]
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The settlement brings an end to one of the biggest and longest-lasting legal cases of the ebook era. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-18 00:00:00 UTC ]
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Oyster, the ebook subscription service, has launched a new version of its app that is available for Android devices as well as Amazon Kindle Fire and Barnes & Noble Nook tablets. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-06-18 00:00:00 UTC ]
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Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Apple has reached an out-of-court settlement in the ebooks price-fixing lawsuit with U.S. states and a consumer group ahead of a trial for damages scheduled for July 14, according to records in a New York federal court.The iPhone maker will, however, continue its appeal of a verdict in July last... Continue reading at PC World
[ PC World | 2014-06-17 00:00:00 UTC ]
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Apple has settled a portion of its ebook price-fixing case involving several state governments which were seeking up to $840 million on behalf of consumers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-06-17 00:00:00 UTC ]
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The tech giant has agreed to settle a US legal action in which it was being sued over conspiring with publishers to fix ebook prices. Continue reading at BBC World
[ BBC World | 2014-06-17 00:00:00 UTC ]
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Amazon is responsible for 78% for Hachette ebook sales in the UK, and 60% in the United States — which makes the company especially vulnerable. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-16 00:00:00 UTC ]
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