'Interrogate the Data': CMOs Are Sick of Digital Ad Hype

Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you added up the ROI metric that are espoused by many many publishers, many many data providers, the U.S. GDP would double every six months."Mr. Hasker also was on stage with Facebook's Brad Smallwood, head of measurement. Making the encounter all the more relevant was that Facebook revealed a problem last week with inflated video performance reports. Facebook said it miscalculated the average view time on video ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-09-29 00:00:00 UTC ]
News tagged with: #advertising week #data providers #room full #video ads

Other Publishing stories related to: ''Interrogate the Data': CMOs Are Sick of Digital Ad Hype'

Digital Solutions in India 2016: Do-It-Yourself with Ictect

With a company name that is derived from the phrase intelligent content architecture, Ictect promotes a different and structured way of looking at unstructured content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions

Shakespeare 'digital library wallpaper' from British Library and Vodafone

Vodafone and the British Library have partnered to make some of the earliest and rarest editions of Shakespeare’s plays available to download from specially-designed wallpaper featuring virtual library bookshelves. Continue reading at The Bookseller

[ The Bookseller | 2016-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british library

One of Our Favorite Nxtbook Digital Publications from March

[Sponsored Content] A look at Champions, a quarterly magazine produced by nonprofit career and technical association SkillsUSA. The post One of Our Favorite Nxtbook Digital Publications from March appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content

Media Websites Battle Faltering Ad Revenue and Traffic

Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at The New York Times

[ The New York Times | 2016-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #make money

The Digital Publishing Revolution Is Only Speeding Up

E-book sales growth may be slowing, but the digital publishing revolution isn't going anywhere. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
More news stories like this |

What's next for Orange County Register buyer Digital First?

After Freedom Communications filed for bankruptcy last year, the question was who would buy its newspapers, the Orange County Register and Riverside Press-Enterprise. Now that they have been sold to Digital First Media, another question looms: Who will buy Digital First? The Denver publishing... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy digital #riverside press-enterprise

Bologna 2016: In Digital Hall, Kids' App Developers Talk Discoverability and Other Challenges

The new Digital Hall of this year's Bologna Children's Book Fair featured a score of digital service providers, companies offering software solutions, and independent producers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children

Reality check: Video won’t save the day for digital publishers desperate for growth

Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with... Continue reading at Digiday

[ Digiday | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growth appeared #reality check #digital publishers #meaningful revenue

London Digital 2016: MPS on Rights and Permissions

Ever-changing technology and consumer demand for instant content access have tremendous implications on rights and permissions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer demand

Gail Rebuck: ‘The Power of the Book’ in the Digital Age

'The power of the book and the importance of the author haven’t changed at all,' the Baroness Gail Rebuck tells London Book Fair's Quantum Conference. And she warns against a 'civil war' in publishing. The post Gail Rebuck: ‘The Power of the Book’ in the Digital Age appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gail rebuck #digital age #quantum conference #civil war

London Digital 2016: The Markets to Open 2016 Frankfurt Book Fair

Last year the Frankfurt Book Fair and Publishing Perspectives launched a new conference, the Markets: Global Publishing Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
More news stories like this |

Digital in Thailand: A Few Words Before LBF with Trasvin Jittidecharak

In a region with undependable publishing and distribution, self-publishing is not unusual, says Thailand's Trasvin Jittidecharak ahead of London Book Fair. The post Digital in Thailand: A Few Words Before LBF with Trasvin Jittidecharak appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post digital

London Digital 2016: Getting Seen on the Web

Publishers looking to make their content more visible on Web pages can try following a number of best practices that have risen up in recent years. These practices include the following: Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web pages

London Digital 2016: Take Note: Virtual Reality Is Growing Up Fast

In October, the New York Times launched its first immersive virtual reality (VR) application, creating an engaging new kind of journalism that suddenly, jarringly, placed viewers alongside the children displaced by Syria’s civil war. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual reality #civil war

London Digital 2016: Embracing Change

Just before the start of the 2015 Frankfurt Book Fair, Publishing Technology promoted chief technology officer David Montgomery to CEO. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #embracing change

YouTubers hit mainstream as digital media become top choice for new talent

They’ve become the voice of the millennials and now films, TV shows, book deals and live tours are followingYou may not have heard of Joe Sugg and Caspar Lee, but these British YouTube stars have more than 11 million subscribers and more than one billion views on Google’s online video service.... Continue reading at The Guardian

[ The Guardian | 2016-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #billion views #traditional media #production team #top gear #sales charts #digital download

Brands Can Now Produce Native Ads on Facebook More Effectively

Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek

[ AdWeek | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing efforts #social site #video game #video hub #pay publishers #menlo park

Publishers Are Largely Not Following the FTC's Native Ad Guidelines

If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers... Continue reading at AdWeek

[ AdWeek | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience network #growing rapidly #real estate

Can Cash Back for Ad Fraud Make Brands Trust the Web Again?

Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age

[ Advertising Age | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad dollars