Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and video-sharing network, which are being targeted to a broad audience, according to a spokesman. (Michael Kors became the app's first advertiser earlier this month.) The only targeting parameters in play are age and gender, which are applied from what Instagram users have entered in their Facebook profiles.At first blush, the results are good. Some of the ads -- which are mainly aspirational, belonging to the genre found in high-fashion magazines -- have garnered hundreds of thousands of likes and an influx of new followers for the brands. Michael Kors, for example, gained roughly 34,000 new followers 18 hours after its first of four ads published, according to Instagram analytics firm Nitrogram. (It posted more big follower gains for the subsequent three ads and currently has more than 1.4 million followers.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-26 00:00:00 UTC ]
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In its World Intellectual Property Day statement, the International Publishers Association warns against 'a pretext of emergency access.' The post IPA on Intellectual Property Day: ‘How Much Value Publishers Bring’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-28 01:35:38 UTC ]
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Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Scholastic UK is publishing Keren David’s “highly topical, thrilling and thought-provoking” YA book exploring modern-day antisemitism in the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-02-19 12:22:42 UTC ]
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A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 13:10:53 UTC ]
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The novel, which enters the public domain this year, is one of the pioneering works of paranormal or “time-slip” romance. Continue reading at The Washington Post
[ The Washington Post | 2020-02-12 19:00:00 UTC ]
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The novel, which enters the public domain this year, is one of the pioneering works of paranormal or “time-slip” romance. Continue reading at The Washington Post
[ The Washington Post | 2020-02-12 07:00:00 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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As reported in The Republic, Columbus, Ohio’s Mason Engel had already tried to get his self-published reboot of Orwell’s dystopian classic, 1984, into the hands of New York literary agents—like, right into their actual hands. After reaching number one in Amazon’s dystopian fiction category,... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-25 15:11:55 UTC ]
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When a large U.S. newspaper cuts print publication days or curtails home delivery, headlines may scream media apocalypse. But for Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-27 15:09:04 UTC ]
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Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-11 04:03:29 UTC ]
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Vox Media staffers reached a tentative labor agreement with the online publisher Friday after a marathon 29 hours of negotiation Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-10 15:08:23 UTC ]
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Wildfire has scooped a book based on the "endlessly amusing" and hugely popular Instagram comic Strange Planet by Nathan Pyle. Continue reading at The Bookseller
[ The Bookseller | 2019-05-30 12:17:03 UTC ]
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Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
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Forty-two percent of 103 publishing executives polled by Digiday this February said Facebook was an effective platform to grow international audiences. The post Digiday Research: European publishers still look to Facebook and Instagram to grow abroad appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-08 00:00:00 UTC ]
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Andrew Ridgeley, one half of the iconic British pop duo Wham! will tell the story of the legendary ’80s group and his friendship with bandmate George Michael in a new memoir. Penguin Random House imprint Dutton will publish "Wham! George & Me" this fall, the publisher said in a news release.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-13 00:00:00 UTC ]
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Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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Women hold an impressive number of executive posts in French publishing. On International Women's Day, the hope is that more can move into top spots. The post International Women’s Day 2019: Progress Among Publishers in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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