Ingram Content Group has been in the direct-to-consumer business since 2003, and as more publishers sell directly to consumers and retailers’ online businesses grow, Ingram’s business has evolved to permit different types of fulfillment. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
New York City's new reading initiative, which will encourage residents of each of the five boroughs to read the same book, will close its online polls on March 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-28 00:00:00 UTC ]
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Surrounding and extending the reach of London Book Fair, London Book & Screen Week has events scheduled all over the British capital, March 13-19. The post ‘Hogwarts to Hygge’: London Book & Screen Week Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-16 00:00:00 UTC ]
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James C. “Jim” Parker, a longtime Ingram Book Company employee who retired in 2002 as senior executive vice president, died of cancer on February 12 in Columbia, Tenn. He was 77. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-15 00:00:00 UTC ]
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At the Berlin Film Festival's Soirée française du cinéma, authors are announced for participation in France's Guest of Honor plans at Frankfurt Book Fair. The post First Authors Announced in France’s Frankfurt Book Fair Guest of Honor Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-14 00:00:00 UTC ]
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Businesses should not underestimate the power of personal one-to-one connections with consumers, Joe McEwan, head of digital and communities at drinks company Innocent has advised delegates to the IPG Spring Conference. Continue reading at The Bookseller
[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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'Boston Review' has merged its magazine and book publications into quarterly bookazines in a bid to offer focused, thematic content to readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
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New York City has announced its One Book, One New York program, which will encourage residents of each of the five boroughs to read the same book once the title is announced in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-01 00:00:00 UTC ]
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As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform. For the past three weeks, Adweek has tracked 53 campaigns within Discover, the section of... Continue reading at AdWeek
[ AdWeek | 2017-01-27 00:00:00 UTC ]
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In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
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Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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Sourcebooks has struck a deal with March 4th that will add 25 frontlist and backlist titles from March 4th's Little Pickle Press imprint to its children's nonfiction publishing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-12 00:00:00 UTC ]
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HarperCollins, which launched its daily Facebook Live programming in June and has since reached nearly10 million viewers, kicked off its holiday programming last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers. The Globe started a private Facebook group December 2 for subscribers to discuss the news. While other publishers are... Continue reading at Digiday
[ Digiday | 2016-12-20 00:00:00 UTC ]
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DK has unveiled its Rogue One: A Star Wars Story global publishing program today (16th December), following the film's nationwide release this week. Continue reading at The Bookseller
[ The Bookseller | 2016-12-17 00:00:00 UTC ]
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Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading at Advertising Age
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
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Twenty U.S.-based nonprofit poetry organizations have formed the Poetry Coalition, a coalition dedicated to promoting the value of poetry in American culture and communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-15 00:00:00 UTC ]
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HarperCollins will introduce a new backlist program for U.S independent retailers on January 1, 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-01 00:00:00 UTC ]
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Publishers like Joe Media and Bleacher Report have been testing TV-like programming for Facebook Live. But polished live videos don’t necessarily receive higher viewership or more shares than rawer, conversational ones, and building content worthy of appointment viewing is a big challenge on... Continue reading at Digiday
[ Digiday | 2016-11-29 00:00:00 UTC ]
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An expanded trade publishing program has paid off well for Wayne State University Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
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The Shanghai International Children's Book Fair hosts the Golden Pinwheel for young illustrators and the Chen Bochui Awards for children's book authors. The post Two Awards Programs in China: Illustrators and Children’s Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-21 00:00:00 UTC ]
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