In ‘Targeted,’ data is the precious coin of the realm of digital robber barons

A Cambridge Analytica whistleblower on the ruthless visionaries who traffic in our information. Continue reading at 'The Washington Post'

[ The Washington Post | 2019-10-11 13:20:00 UTC ]

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Gail Rebuck: ‘The Power of the Book’ in the Digital Age

'The power of the book and the importance of the author haven’t changed at all,' the Baroness Gail Rebuck tells London Book Fair's Quantum Conference. And she warns against a 'civil war' in publishing. The post Gail Rebuck: ‘The Power of the Book’ in the Digital Age appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #civil war #quantum conference #digital age #gail rebuck


London Digital 2016: Take Note: Virtual Reality Is Growing Up Fast

In October, the New York Times launched its first immersive virtual reality (VR) application, creating an engaging new kind of journalism that suddenly, jarringly, placed viewers alongside the children displaced by Syria’s civil war. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #civil war #virtual reality


Digital in Thailand: A Few Words Before LBF with Trasvin Jittidecharak

In a region with undependable publishing and distribution, self-publishing is not unusual, says Thailand's Trasvin Jittidecharak ahead of London Book Fair. The post Digital in Thailand: A Few Words Before LBF with Trasvin Jittidecharak appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #post digital


Reality check: Video won’t save the day for digital publishers desperate for growth

Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with... Continue reading at Digiday

[ Digiday | 2016-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #meaningful revenue #digital publishers #reality check #growth appeared


London Digital 2016: Getting Seen on the Web

Publishers looking to make their content more visible on Web pages can try following a number of best practices that have risen up in recent years. These practices include the following: Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #web pages


YouTubers hit mainstream as digital media become top choice for new talent

They’ve become the voice of the millennials and now films, TV shows, book deals and live tours are followingYou may not have heard of Joe Sugg and Caspar Lee, but these British YouTube stars have more than 11 million subscribers and more than one billion views on Google’s online video service.... Continue reading at The Guardian

[ The Guardian | 2016-04-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital download #sales charts #top gear #production team #traditional media #billion views


Small Publishers Still See Benefits of Oft-Maligned Digital Ad Networks

So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice... Continue reading at Advertising Age

[ Advertising Age | 2016-04-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #industry observers #selling ads #smaller publishers #vice media


WH Smith to fit 100 stores with digital screens

WH Smith is fitting 100 of its UK branches with digital display screens in a bid to modernise its shop fronts.  Continue reading at The Bookseller

[ The Bookseller | 2016-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital screens #wh smith


TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek

[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publisher side #marketing budget


Digital Advertising: A Shady, Shoddy, Fast-Growth Business

How can publishers make a business out of a series of shady practices? The post Digital Advertising: A Shady, Shoddy, Fast-Growth Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers make #digital advertising


For Associations Balancing Print vs. Digital, Understanding Your Membership is Key

Digital publishing may be the cheaper alternative, but only if it doesn't alienate your audience. The post For Associations Balancing Print vs. Digital, Understanding Your Membership is Key appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishing


Patterson to target new readers with brief 'BookShots'

James Patterson is to target new avenues for selling books with a series of shorter, cheaper novels he is calling BookShots, the New York Times has reported. Continue reading at The Bookseller

[ The Bookseller | 2016-03-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #selling books #james patterson


PubMatch to Be Part of New BEA Digital Network

BookExpo America will introduce a new digital network at this year’s event that organizers say will help facilitate communication among attendees.The BEA Network will include access to PubMatch. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookexpo america


Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media

Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #association media #digital products


Why Anthony Bourdain Is Bullish on the Future of Long-Form Digital Storytelling

Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel stories.  During a South by Southwest Interactive keynote moderated by Nathan Thornburgh, chief editor and publisher at Roads & Kingdoms,... Continue reading at AdWeek

[ AdWeek | 2016-03-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #good stories #celebrity chef #west bank


Barnes & Noble kills off Nook app and video store as part of digital retreat

Barnes & Noble ceded another battle in the ongoing war with Amazon over digital hearts and minds.The company will end the dedicated Nook app and video store on March 15, which was where you could purchase content for Nook-branded hardware, according to a report in diginomica.Nook digital... Continue reading at PC World

[ PC World | 2016-03-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tv shows #barnes noble #mobile apps #android device


DBW Day Two: an appearance from 'Data Guy'

Understanding industry data, and more on the “Four Horsemen” tech companies, headlined the second day of Digital Book World. Continue reading at The Bookseller

[ The Bookseller | 2016-03-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #data guy


Data Guy’s Web of Analysis: DBW Turns Hostility Into a Handshake

Digital Book World and Author Earnings may have transformed an industry standoff into a cooperative trade-and-indie exploration going forward. The post Data Guy’s Web of Analysis: DBW Turns Hostility Into a Handshake appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #author earnings #data guy


Mediaocean, Rubicon Link Up in an Effort to Automate All Digital Media Transactions

Mediaocean has tapped ad tech firm Rubicon Project to build a system aimed at automating the process of buying and selling the massive amount of premium digital media inventory that's still bought and sold through manual processes. In the process, the ad inventory that Rubicon offers... Continue reading at Advertising Age

[ Advertising Age | 2016-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #core business #ad inventory #media buyers


How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday

[ Digiday | 2016-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print magazine