The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Exclusive: prominent Indigenous journalist, who recently left the ABC, says he is being targeted by News Corp paper which ran story about a ‘bullying’ incidentFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastStan Grant... Continue reading at The Guardian
[ The Guardian | 2023-08-29 07:37:04 UTC ]
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With new offices in North America and a new imprint, Hardie Grant looks to reach new readers and expand its legacy, offering up an inaugural list featuring vibrant, visually stunning food and lifestyle books. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-21 04:00:00 UTC ]
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Riot’s involvement in collegiate esports, which includes its partnership with GGTech as well as the Riot Scholastic Association of America, signals how the company is playing the long game with its competitive gaming products. Continue reading at Digiday
[ Digiday | 2023-08-11 04:01:00 UTC ]
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Poor result weighed down by lower print and digital advertising at News Corp Australia, a division that includes flagship newspaper The AustralianRupert Murdoch’s News Corporation has recorded a steep 75% drop in full-year profit but sees opportunities ahead as it expands the use of cost-saving... Continue reading at The Guardian
[ The Guardian | 2023-08-11 00:14:07 UTC ]
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The tech company’s latest proposal about generative AI turns copyright law on its head, and could especially hurt smaller content creators, say expertsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastPublishers should... Continue reading at The Guardian
[ The Guardian | 2023-08-08 23:00:40 UTC ]
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The Oscar-nominated actor’s new memoir is at once a Hollywood air kiss and a moving tribute to a happy marriage that ended too soon. Continue reading at The New York Times
[ The New York Times | 2023-08-01 09:01:10 UTC ]
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Richard E. Grant, star of 'Loki,' 'The Lesson' and much more, on how writing his memoir 'A Pocketful of Happiness' helped him grieve for his wife. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-07-28 19:53:27 UTC ]
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This week, the biggest event in tech took place in Seoul with Samsung's Unpacked showcase. Among other announcements, the company officially unveiled its latest foldable smartphone, the Galaxy Z Fold 5. It's not even available yet, but Amazon is offering a $200 gift card if you pre-order from... Continue reading at Engadget
[ Engadget | 2023-07-28 18:33:17 UTC ]
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Q+A’s executive producer, Erin Vincent, quits the ABC. Plus: News Corp staff told to pay for print copies of SMH and AFRQ+A is on life support. The ABC talk show is highly unlikely to be commissioned after this year, ending a headline grabbing 15-year run on ABC TV.Two days after Stan Grant... Continue reading at The Guardian
[ The Guardian | 2023-07-28 05:07:54 UTC ]
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Dan Baker says he'll stay on the board of the family-owned company, which owns both the Baker Publishing Group and the Baker Book House bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
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This week's best tech deals include a couple of all-time lows on older but still worthwhile Apple gadgets, with the 9th-gen iPad on sale for $250 and the M1-powered MacBook Air available for $750. The Amazon Fire TV Stick 4K Max is a solid value for those in need of a cheap media streamer at... Continue reading at Engadget
[ Engadget | 2023-07-21 15:15:52 UTC ]
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Historically, big tech’s attempts to shape how the media operates have often done more harm than good. Google has a new plan to help save journalism—or at least make it easier for journalists to work. The company has been pitching a generative AI-powered product, nicknamed Genesis, to major... Continue reading at Fast Company
[ Fast Company | 2023-07-21 11:48:19 UTC ]
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Margaret Atwood, James Patterson and Suzanne Collins are among thousands of writers endorsing an open letter from the Authors Guild urging AI companies to obtain permission before incorporating copyrighted work into their technologies. ... Continue reading at CBC
[ CBC | 2023-07-18 21:52:26 UTC ]
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James Patterson, Suzanne Collins and Margaret Atwood are among thousands of writers endorsing an open letter from the Authors Guild urging AI companies to obtain permission before incorporating copyrighted work into their technologies Continue reading at ABC News
[ ABC News | 2023-07-18 20:54:45 UTC ]
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The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
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The tech industry is reeling from the combination of a rough economy, the COVID-19 pandemic and some obvious business missteps. And while that led to job cuts in 2022, the headcount reductions have unfortunately ramped up in 2023. It can be tough to keep track of these moves, so we’ve compiled... Continue reading at Engadget
[ Engadget | 2023-06-29 15:28:56 UTC ]
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Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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