The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday
[ Digiday | 2024-03-22 04:01:00 UTC ]
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YouTube sensation Dunkey, aka videogamedunkey or Jason Gastrow, has added game publishing to his resume. He started a company called Big Mode last year, which is releasing its first title on May 9. Animal Well is a sidescrolling Metroidvania platformer that will show up on the PS5, the Nintendo... Continue reading at Engadget
[ Engadget | 2024-03-18 15:25:19 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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The acclaimed comics writer is expanding his Tiny Onion brand into an independent production house, which will operate like a book packager, managing Tynion’s creations and working with other creators on their own projects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-16 05:00:00 UTC ]
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Silicon Valley’s top pundit dishes on her memoir Burn Book, immature billionaires, and whether she’s actually mean. Continue reading at Wired
[ Wired | 2024-02-15 11:00:00 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Engadget readers like yourself are probably more tech savvy than the average person. That means you may get roped into helping older family members with email woes, new phone setups, or deciphering if a message is legit or a phishing scam. In my family, I’ve become my mother’s unofficial IT... Continue reading at Engadget
[ Engadget | 2024-01-15 14:00:13 UTC ]
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Amazon-owned online audiobook and podcast service Audible is laying off about 5% of its workforce Continue reading at ABC News
[ ABC News | 2024-01-11 22:47:05 UTC ]
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Netflix’s long-anticipated sci-fi series 3 Body Problem finally has a full trailer, following a short teaser released last year. This new trailer is over two minutes long and absolutely filled with exciting moments and tantalizing clues. Watch it below. The show’s based on a hit book series by... Continue reading at Engadget
[ Engadget | 2024-01-09 20:00:27 UTC ]
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As a precocious teen looking to improve my college application, I sat in on a business studies class. I figured taking two extra A-Levels at night school alongside those I took during the day would make me irresistible to admissions tutors. The class I watched examined if it was worth a large... Continue reading at Engadget
[ Engadget | 2023-12-18 15:30:52 UTC ]
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Where exactly is tech going? Joanne McNeil's debut novel 'Wrong Way' and billionaire Marc Andreessen's 'Techno-Optimist Manifesto' offer some clues. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-12-12 11:00:26 UTC ]
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Depending on what you buy and where you shop, many online purchases should arrive before December 25th, so if you're still working through your gift list, it might not be too late. Even if you're just looking for deals in general, there are plenty out there. Despite the fact that the official... Continue reading at Engadget
[ Engadget | 2023-12-08 17:45:42 UTC ]
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Baker & Taylor’s Aman Kochar has embraced the wholesaler’s role as a conduit between libraries and publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
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This week on The Maris Review, Naomi Alderman joins Maris Kreizman live at the Strand Bookstore in New York City to discuss The Future, out now from Simon & Schuster. Subscribe and download the episode, wherever you get your podcasts. * from the episode: Maris Kreizman: You really captured... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-07 09:06:54 UTC ]
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In comments submitted to the U.S. Copyright Office this week, the Association of American Publishers slammed assertions by the tech industry that fair use permits AI developers to use copyrighted works to train their systems without permission or compensation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-06 05:00:00 UTC ]
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