The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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What are some of the best indie publishing companies to follow to find your next excellent read? One reader investigates. Continue reading at Book Riot
[ Book Riot | 2023-11-09 11:33:00 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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Joy Buolamwini, author of "Unmasking AI: My Mission to Protect What Is Human in a World of Machines," joins the L.A. Times Book Club on Nov. 14. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-03 00:31:12 UTC ]
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Police services across Canada in early October saw a demo of Fusus — a service that makes it easier for police to access privately owned security camera footage. It's becoming more common in America, but Canadian researchers have concerns it is overkill. Continue reading at CBC
[ CBC | 2023-10-27 08:00:00 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Simon & Schuster may not have been merged with Penguin Random House, but that doesn’t mean KKR’s acquisition of it is without cons. Continue reading at Book Riot
[ Book Riot | 2023-10-18 10:33:00 UTC ]
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The tech industry is reeling from the combination of a rough economy, the COVID-19 pandemic and some obvious business missteps. And while that led to job cuts in 2022, the headcount reductions have unfortunately ramped up in 2023. It can be tough to keep track of these... Continue reading at Engadget
[ Engadget | 2023-10-16 15:52:41 UTC ]
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On Friday, a U.S. District Court judge deemed Montana House Bill 356 "vague and overbroad, chilling protected speech," and said that it exhibited "anti-LGBTQ+ animus." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-16 04:00:00 UTC ]
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We're now getting close to the end of Amazon's second Prime Day sale event for 2023. Most of the deals we're tracking are still live, so you can still shop early for the holidays — or buy something for yourself at a discount. If you missed out on the deals from the... Continue reading at Engadget
[ Engadget | 2023-10-11 22:10:30 UTC ]
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We're into day two of Amazon's second Prime Day sale event for 2023, and it's still a great opportunity to shop for your holiday gifts early — or get something for yourself. If you missed out on any of the deals from the company's Prime Day event in July, this year's... Continue reading at Engadget
[ Engadget | 2023-10-11 14:20:09 UTC ]
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Capen Publishing Company has acquired the Favorite Recipes Press, Quail Ridge Press, Beckon Books, Blue Sneaker Press, Greenwich Publishing, and Historic Hospitality Books imprints from Southwestern Family of Companies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-11 04:00:00 UTC ]
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Penguin Random House UK has acquired Australia-based publisher Hardie Grant Publishing’s U.K. publishing business, which is comprised of Hardie Grant UK and Quadrille. The sale will have no direct impact on Hardie Grant North America's business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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Ek blames Apple for holding back his company’s first foray into audiobooks and confirms his company is in talks with Google about in-app purchases. Spotify is doubling down on audiobooks: Paying subscribers of the music service will now have access to up to 15 hours of audiobook listening as... Continue reading at Fast Company
[ Fast Company | 2023-10-03 16:30:00 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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The Pacific Northwest Booksellers Association devoted its Fall Tradeshow’s second day to the exhibition hall, a membership meeting, and events to celebrate 40 authors and their new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-21 04:00:00 UTC ]
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During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. Continue reading at Digiday
[ Digiday | 2023-09-20 04:01:00 UTC ]
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You didn't actually believe all those founder's myths about tech billionaires like Bezos, Jobs and Musk pulling themselves up by their bootstraps from some suburban American garage, did you? In reality, our corporate kings have been running the same playbook since the 18th century when... Continue reading at Engadget
[ Engadget | 2023-09-11 20:50:45 UTC ]
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You didn't actually believe all those founder's myths about tech billionaires like Bezos, Jobs and Musk pulling themselves up by their bootstraps from some suburban American garage, did you? In reality, our corporate kings have been running the same playbook since the 18th century when... Continue reading at Engadget
[ Engadget | 2023-09-10 14:30:56 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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