‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content

Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content and digital publishers balance news coverage and advertiser interests. This groundbreaking report details how every corner of the industry is dealing with The New Brand Safety Crisis. Sponsored by GumGum. The post ‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-01-29 00:00:00 UTC ]
News tagged with: #fell swoop #brand safety #pressing issues

Other Publishing stories related to: '‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content'

Quercus bags book on how 'male-centric' medicine endangers women's lives

Quercus is publishing Sex Matters by Dr Alyson McGregor, about how "male-centric" medical research studies and testing protocols impact on women's healthcare. Continue reading at The Bookseller

[ The Bookseller | 2020-02-21 02:40:12 UTC ]
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3 Creative Ways to Benefit the Bottom Line Beyond Advertising Revenue

Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
More news stories like this | News stories tagged with: #good fit #ad space #great opportunity #active international #hotel rooms

Guess Who’s Going to Buy You? That’s Right…Your Advertiser

Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago... Continue reading at Publishing Executive

[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
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Bookstore Sales Fell 5.7% in 2019

Bookstore sales, which struggled for most of the year, ended 2019 with a weak December and finished the year with a 5.7% sales drop compared to 2018, according to preliminary estimates released by the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore sales #census bureau #bookstore

Steal This Idea: Winsight’s Restaurant Business Implements “Content Cycles”

Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
More news stories like this | News stories tagged with: #big stories #big part #multiple channels #unique opportunity

Children/YA Sales Rose, Adult Sales Fell in October

Sales in the children/young adult category increased 20.9% in October over October 2018, while sales of adult books fell 3.7%, according to AAP's StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-14 05:00:00 UTC ]
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Sir Roger Scruton dies, aged 75

Philosopher and author Sir Roger Scruton has died at the age of 75 following a battle with cancer. Continue reading at The Bookseller

[ The Bookseller | 2020-01-13 01:40:53 UTC ]
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New Literary Agency Specializes in Children’s and YA Graphic Content

Returning to earlier career experience in comics and graphic novels, Janna Morishima is focusing on visual storytelling in her relaunched agency venture. The post New Literary Agency Specializes in Children’s and YA Graphic Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-01-10 12:30:35 UTC ]
More news stories like this | News stories tagged with: #graphic novels #visual storytelling #literary agency

Print Unit Sales Fell 1.3% in 2019

A dip in adult nonfiction puts an end to a streak of small annual gains in total sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
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Publishing Stocks Fell in 2019

After beginning 2019 with 10 companies, the Publishers Weekly Stock Index was down to only eight members at the close of the year, losing Barnes & Noble and Simon & Schuster. The remaining companies saw their combined stock price decline by 9%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-03 05:00:00 UTC ]
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The I’ve Been Meaning to Get to That Book Club

We're visiting our In the Club newsletter for tips and tricks to kickstart your book club into the new year by looking back and tying loose (bookish) ends. Continue reading at Book Riot

[ Book Riot | 2019-12-31 11:30:28 UTC ]
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Print Units Fell 1.1% in the Week Before Christmas

Unit sales of print books fell 1.1% in the week ended December 21, 2019—the last full week before Christmas—compared to the similar week in 2018 at outlets the report to NPD BookScan. 'Dog Man: Fetch 22' was the tops-selling book in the week, selling about 180,000 copies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-27 05:00:00 UTC ]
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How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with: #finding success #branded content #display advertising #ad blockers #bonnier

Larry Heinemann, Novelist of the Vietnam War, Dies at 75

His “Paco’s Story” was the surprise winner of the National Book Award for fiction in 1987, beating books by Toni Morrison and Philip Roth. Continue reading at The New York Times

[ The New York Times | 2019-12-17 23:53:36 UTC ]
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October Bookstore Sales Fell 1.7%

According to preliminary estimates from the U.S. Census Bureau, bookstore sales dropped 1.7% in October compared to 2018 and were down 5.6% for the first 10 months of the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #preliminary estimates #census bureau #october compared #bookstore sales

How Do You Sell Content to an Audience That Controls the Narrative?

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
More news stories like this | News stories tagged with: #sell content #effective ways #make money #publishing industry

World Literature Today’s 75 Notable Translations of 2019, by Michelle Johnson

News and Events Michelle Johnson In 2019 WLT continued publishing fiction, poems, interviews, and essays in translation—publishing more than 50 pieces from languages ranging from Albanian to Zoque—along with pieces by translators about their work. In... Continue reading at World Literature Today

[ World Literature Today | 2019-12-10 14:32:34 UTC ]
More news stories like this | News stories tagged with: #ludmila ulitskaya #guzel yakhina #science fiction #man booker international prize #national book award

Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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Obituary: Howard Cruse, Pioneering Queer Cartoonist, Dies at 75

The pioneering underground and queer cartoonist and author of the acclaimed queer/civil rights graphic novel 'Stuck Rubber Baby,' died November 26, from lymphoma. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-03 05:00:00 UTC ]
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What Was the First Book You Fell in Love With?

We asked this year’s Center for Fiction First Novel Prize finalists about their earliest love affairs with reading. Meet them all at the Finalist Reading and Fête on December 9 at The Center for Fiction. * Chia-Chia Lin, author of The Unpassing on The Elves and the Shoemaker, Fran Hunia and... Continue reading at Literrary Hub

[ Literrary Hub | 2019-12-02 09:49:11 UTC ]
More news stories like this | News stories tagged with: #prize finalists #first novel