Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age
[ Advertising Age | 2014-12-30 00:00:00 UTC ]
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Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek
[ AdWeek | 2014-12-30 00:00:00 UTC ]
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Chanda Hahn grabs top honors on this month’s list of the bestselling titles published on the Smashwords platform with the YA novel 'Reign.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-30 00:00:00 UTC ]
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Best books, bestsellers, and the most-anticipated new titles—here are the 10 most popular stories on publishersweekly.com in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-30 00:00:00 UTC ]
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Axel Springer goes Anglophone to seek an international audience Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-12-23 00:00:00 UTC ]
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In the wake of President Obama's announcement that the U.S. will begin to "normalize" relations with Cuba, Restless Books is promoting a group of titles by Cuban writers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-23 00:00:00 UTC ]
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A trio of international publishing sales executives reflect on the different attitudes toward book pricing across the world, wondering what the future holds. The post Publishing Sales Execs Consider the Future of Book Pricing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-22 00:00:00 UTC ]
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In her annual year-end letter Simon & Schuster CEO Carolyn Reidy thanked employees for contributing to an editorial program that produced a “plethora” of award-winning books in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-22 00:00:00 UTC ]
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Like all magazine publishers, associations took a big hit five years ago. Coupled with rapidly evolving consumer habits and an ad community far less reliant on print, association publishers find themselves in a time of change. They've survived, but it hasn't been easy. Creativity, cost cutting... Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-20 00:00:00 UTC ]
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Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek
[ AdWeek | 2014-12-20 00:00:00 UTC ]
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Unbound is publishing a collection of Raymond Briggs’ writing and illustrations from The Oldie magazine. Notes from the Sofa is a collection of a decade’s worth of articles and illustrations and traces Briggs’ life from growing up to growing old. Subjects include being evacuated during the war,... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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Penguin has acquired the publishing rights to "Hey Duggee", a new pre-school children’s TV programme created by Studio AKA for Cbeebies and BBC Worldwide. The TV showis set at a children's playgroup called the Squirrel Club and is run by a big friendly dog called Duggee, who teaches children... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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When Toronto-based Second Story Press celebrated its 25th anniversary this month, the room at a community center in downtown Toronto was filled with authors and illustrators who have helped the press pursue its goal of publishing important feminist and social justice books for young readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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ALM, formerly known as American Lawyer Media, is the largest B2B publisher in the legal market, but it's branching out with its latest acquisition. Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-19 00:00:00 UTC ]
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Which books took off and which failed to sell? Publishers choose their books of the year, and the ones that slipped through the netThe book that made my year: The commercial publication of Picador’s year was The Miniaturist by Jessie Burton, which has just been crowned Waterstones book of the... Continue reading at The Guardian
[ The Guardian | 2014-12-19 00:00:00 UTC ]
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In 2012, Cali Dawson and Gordon Ross, a pair of expats living in Bangkok, made plans to start a new publishing company in Thailand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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Less than four weeks after Advent appointed the investment bank Macquarie to find a buyer for its German bookselling operation Thalia, the US investor has reportedly taken the chain off the market because none of the interested parties was prepared to pay the asking price. According to... Continue reading at The Bookseller
[ The Bookseller | 2014-12-18 00:00:00 UTC ]
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Trying to stick it to Google is an understandable impulse, a resentment fed by the company's monolithic influence over the web. But all the Google News shutdown in Spain really shows is how powerless traditional publishers really are. The post Spain’s Google News Shutdown Is a Silly Victory for... Continue reading at Wired
[ Wired | 2014-12-17 00:00:00 UTC ]
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Latin America is a dynamic book publishing region. Read our top articles from 2014 about publishing in Brazil, Mexico, Argentina and other Latin American countries. The post Top 12 Articles on Publishing in Latin America of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-17 00:00:00 UTC ]
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US publishers have reported a sales revenues rise of nearly 5% across 2014, mainly fuelled by the success of children's and young adult. Figures released by the Association of American Publishers (AAP), covering the first nine months of the year, show that across publishing as a whole,... Continue reading at The Bookseller
[ The Bookseller | 2014-12-17 00:00:00 UTC ]
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