Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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Little, Brown Book Group has hired Maddie West as the new deputy publisher for its Sphere Fiction imprint, replacing Rebecca Saunders. West, who is currently editorial director at Atlantic imprint Corvus, will focus on publishing commercial women’s fiction for the list. Saunders, previously... Continue reading at The Bookseller
[ The Bookseller | 2015-01-08 00:00:00 UTC ]
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The French Publishers Association (Syndicat National de l’Edition, SNE) said in a statement this afternoon that it was “deeply upset” by today's terror attack against publication Charlie Hebdo and “freedom of the press, expression and right to publish, the foundations of democracy.” Continue reading at The Bookseller
[ The Bookseller | 2015-01-08 00:00:00 UTC ]
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Penguin has acquired the memoir of young transgender activist Paris Lees. The book, which is as yet untitled, is “an original literary endeavour throwing light on feminism, sexuality, upbringing and class”, said the publisher. Helen Conford, publishing director at Penguin Press, acquired the... Continue reading at The Bookseller
[ The Bookseller | 2015-01-08 00:00:00 UTC ]
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Declared ‘extremist’ by repressive regime, Ihar Lohvinau faces heavy fine and the closure of shop described as ‘vital hub for the country’s fragile literary community’An award-winning publisher in Belarus who angered the country’s government by publishing a book containing an image of police... Continue reading at The Guardian
[ The Guardian | 2015-01-07 00:00:00 UTC ]
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The 10 most popular stories about graphic novel and comics published on publishersweekly.com in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
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Oklahoma's former Poet Laureate Nathan Brown discusses how his career was transformed by his decision to transition into self-publishing, tripling sales. The post Nathan L. Brown: The Self-Publishing Poet Laureate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-07 00:00:00 UTC ]
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Publishing projects launched on crowd-sourcing website Kickstarter raised $21.8m (£15m) internationally in 2014, according to the company’s end-of-year round-up. Last year, 22,252 Kickstarter projects reached their funding goals thanks to $529m of pledges from 3.3m backers. Continue reading at The Bookseller
[ The Bookseller | 2015-01-07 00:00:00 UTC ]
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"Premium publisher" may be one of the most overused words. We asked a sampling of stakeholders what it means. Here's what they said. The post What does ‘premium publisher’ mean, anyway? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-06 00:00:00 UTC ]
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Microcosm Publishing has taken on the operations of Elly Blue Publishing with company founder Elly Blue named marketing director for the full Microcosm/Elly Blue list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
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Early in 2014 we snuck an unauthorized hands-on with Asus's Transformer Book T300 Chi, the company's newest Windows-enabled tablet/laptop hybrid, and came away impressed. It's slim! It's lightweight! It runs Windows 8.1! It's a blatant, uh, homage to the Microsoft Surface! Nine months later, at... Continue reading at PC World
[ PC World | 2015-01-06 00:00:00 UTC ]
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The decision means that the case is headed back to the district court, although the publishers could to the Supreme Court. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
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We talked to Oakim, publisher of the Brazilian house Intrinseca, about his knack for finding bestsellers, the challenges facing publishers in his country, and some of the titles he's most excited about on his forthcoming list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
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Trends, milestones, roundups, and recipes—here are PW's top 10 cookbook stories of 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-05 00:00:00 UTC ]
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Janklow & Nesbit literary agent Rebecca Carter discusses how independent publishers specializing in translation are changing the market for the better. The post New Ways of Publishing Translations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-05 00:00:00 UTC ]
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The Guardian looks back on 2014 from the perspective of a long list of British publishers, asking, what books made their year? The post UK Publishers Discuss Favorite Books of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-05 00:00:00 UTC ]
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I’m worried it will cost too much and don’t know what cover price to chargeEvery week a Guardian Money reader submits a question, and it’s up to you to help him or her out – a selection of the best answers will appear in next Saturday’s paper.This week’s question Continue reading... Continue reading at The Guardian
[ The Guardian | 2015-01-03 00:00:00 UTC ]
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A number of publishers in the religion category offer gift books with spiritual or religious themes, and while many publish only a few gift titles per year, others are in the gift book business in a major way, with entire imprints devoted to gifts and robust product lines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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Reedsy is a self-publishing startup that currently offers its users access to a marketplace of skilled freelance book-production professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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Ihar Lohvinau, who won the International Publishers Association's Freedom to Publish Prize 2014 earlier this year, is to face judgement and sentencing in January, charged with selling books from his Belarus bookshop without state registration. Continue reading at The Bookseller
[ The Bookseller | 2014-12-31 00:00:00 UTC ]
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The print book market for 2014 is down just 1.3% by value year on year, the full year's statistics from Nielsen BookScan reveal. Just under £1.4bn was spent on print books for the 52 weeks ending 27th December, generated from 180.6 million book sales. Year on year the value of the print book... Continue reading at The Bookseller
[ The Bookseller | 2014-12-31 00:00:00 UTC ]
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